Demand Compatible with Islamic Fundamentals and Values

In the cognitive sources of capitalist economics, there is no place for Revelation and facts which cannot be experimented. Materialism is a basic principle in its philosophical foundations. The science of Economics is responsible to explore natural laws. Sensuous experimental cognition and logical analyses are enough in order to achieve reality. In this school man is a material being and a consumer is a person who is selfish, materialistic and is after maximization of utility meaning devotion to pleasure (hedonism). In Islamic economics, although the nearest source of achieving cognition is the senses, in order to understand the path of achieving bliss man's cognitive tools are needful of Divine guidance.Death is nothing but a transfer from this world to an eternal resting place.This world is just a cultivation land for the next one. Man under Islamic training and upbringing is an individual who is dynamic, responsible,strong and entrusted with Divine bounties.Learning about the ways of inspiring and persuading the faithful towards performance of good actions shows that the Holy Quran takes "durable pleasure and pain" for granted. It can be said that pleasure is also used in short-term instances but bliss (saadat), however, is only used for stable or relatively stable pleasures. A Muslim consumer is after stable pleasures (saadat). Theory of consumption will only be Islamic if it is compatible with the fundamentals of Islamic istemology, worldview and anthropology, the selection criterion is eternal pleasure and pain and limited resources are efficiently allocated paying due regard to positive and negative values in Islamic teachings and the rights of other people.This article, using a descriptive-analytic method, wants to prove this opinion that: Considering Islamic fundamentals and principles, demand of a consumer must be focused on necessary goods, must be confined within two limits of 'enough for sustenance' (hudd-e-kifaf) and extravagance (esraf),and must be less elastic.