The Feasibility Study of Tourism-Agro-ecotourism Attractions in the Development of Rural -An Emphasis on the Cherry Gardens using the SWOT Model Case study: minor Lavasanat Rural district

Since the beginning of tourism and sight-seeing, the Shemiranat and minor Lavasanat region have special tourism-Argo-ecotourism attractions. The populated cherry gardens as the main source of cherry production in the country, located in proximity to the Metropolitan Tehran, should specifically be mentioned. In this work, the SWOT model is used to investigate the feasibility of tourism, eco-tourism and the development of the country sight-seeing. The results of this research indicate that the Shemiranat and minor Lavasant region have high potential strengths and capabilities for tourism and Agro-ecotourism activities. The necessity of applying essential strategies and solutions is therefore emphasized due to two reasons: Firstly the particular aspects of Agro-tourism should be strengthened by removing or at least reducing the threats and obstacles hindering the development of tourism. Secondly, the principle of comparative advantage and the use of particular external factors such as the proximity to metropolitan Tehran as the country tourist hub are addressed. This highlights the optimum opportunity of the region for the sustainability of the rural settlements.