مجله جلوه هنر
سال هفتم شماره 1 (بهار و تابستان 1394)

There are Safavid Persian carpets in the museums in all over the world which portraits the highest development of carpet weaving during Safavid period in Iran. Esfahan has been one of the most prominent cities in carpet weaving from the time of Shah Abbas till now and carpet weaving is considered as one of the important and prominent arts in Esfahan. Due to intellectual and cultural atmosphere of Esfahan, women weave the carpets and in every part of Esfahan province they try very hard to create splendid works. Because of some problems related to field of carpet weaving in recent years, the effects of these problems on business and subsistence level of these weavers become evident. The question here is that what are the effects of those problems on business situation of female workers in this field? The purpose of this research is to study and analyze the employment situation of women weavers in Esfahan province and the obstacles which this group of society faces with. The research methodology is correlation and causal and for gathering data we used Library and in field method. From the findings of this research one can conclude that factors such as social security insurance, issue of retirement and disability of weavers, fluctuations in price of raw materials, rules and regulations, the absence of a coherent system for marketing threat the business status of women carpet weavers.

TV advertisements is one of the relevant areas for cultural studies, especially for representing the dominant manners in portraying of women's identity in society. In this article, the representation of gender identity have been studied through different topics and different approaches such as semiology and content analysis. The main subjects are the representation manner of women and their assigned roles which are constituents of traditional and modern women's position. In this study, the random sampling method has been chosen and advertisements that broadcasted during one year about all kinds of products have been classified into seven groups. At first step, the presence rate of women and men in advertisements has been identified and then women's roles in the advertisements has been criticized according to the definition of modern and traditional woman. In this research, it was indicated that in 40% of all advertisements, there wasnt any woman character at all and in the rest, equivalent to 59% of all advertisements, men were presented. Another statistics shows that women were only in 17% of advertisements and the presence of men and women together were restricted to 23% only. In representation of women, usually the image of a traditional woman was in priority. The reason of this situation, beside cultural issues is the domination of a manner and a thinking which favors the consumerist, non-thinker and marginal women which ultimately led to the creation of a kind of marked advertisement in which the woman character is presented.

Seimareh region (Darh Shahr township), with the advantage of being located close to Kabir Kooh highlands, has always been a rich resource for its inhabitants to well sustain a life. The existence of various remnants from different historic-cultural periods of time in this region could be a valid piece of evidence for what was just said. The authors who had already taken an expedition to this strait for conducting a survey on the Sassanid relics in the region could notice the on-rock reliefs/designs there for the first time. These designs definitely belong to people who some time used to be residents in this region. The main theme of this rock-art works appears to be cattle’s grazing or in particular the relation existing between human and ibex. Our main questions here are as follow. Which period of time do these reliefs belong to? Do these reliefs represent mythological beliefs as well as daily life and subsistence base of their creators? The presumption our study is based on come from the fact that the abundance of the motif of this animal (ibex) on the other museum objects indicates the existence of a mythological idea, i.e. the myth of procreation, in these people’s art and culture. In the end we will come to this conclusion that these rock-art works probably date back to the first millennium B.C. since during this millennium the myth of procreation could be observed on other different existing records and finds. This study has been carried out applying a descriptive-analytic method beside both library and field researches.

Abstract: Gonabad has a history of pottery that refers back to at least three thousand years ago where it followed the same tradition as in other contemporary centers. Mend pottery became popular as an emerging phenomenon in the late eleventh Hijri century using different materials and decorations which was similar to pottery in Yazd and Shareza, Isfahan. It has somewhat been influenced over time by the environment. Predominant use of warm colors and cheerful traditional designs has made Mend pottery attractive to both the public and the artistic community. The paper aims to focus on Mend pottery regarding the following questions: 1- What are the materials and techniques of pottery in Mend? 2- How is the coloring and glazing in Mend pottery? And 3- How are the designs used in Mend pottery? Data is collected from images, reports, and interviews as well as library notes. In this regard the archaeological researches conducted, historical information summarized, and conclusions obtained from previous analyses have been used. The main body of the article concerns how to prepare clay materials, designs, and glazes. The most striking feature of Mend pottery relates to the decorative elements taken from nature. The elements can be categorized into four groups: human, animal, plant, and geometric which testify the rituals and beliefs of ancient Iranian origins of the images.

Man is able to synthesis or analysis its reciepts because express his purposes. Symbolic approach to all creatures make up artists while observing the symbolic aspect of realism, can benefit from Natural symbols in their work. So that according to the needs and intentions of the image and subject, types of symbols Inspired by nature developed with features close to the world and Were used. imprint works, as symbol of indelible art, always at different times and many cultures Had been raised since past until now. Also there were different motifs In jioft civilization that study of these is important. As regards this motifs are different and multiple, The hypothesis are raised: appearance of Jiroft civilization animal motifs connect with living environment residents of that that civilization and it is Product of human motivation in record and transfer reciepts, Arises from the nature. on the other this motifs depict Some of the beliefs and myths that civilization.this article Using descriptive – analytical and observation, Studies Library trying to undrestand how of illustration animal motifs in Jiroft civilization.

Gestalt theory is one of the significant theories in 20th century that has been entered in the field of art and architecture. since in this theory a different kind of emphasis has been noted regarding the notion of perception, there are many papers that has been studied this system of perception and its functions in designing; But most of these papers are about the theoretical aspects of Gestalt theory and the presence of this theory in Iranian garden’s design has not been studied. So the question left here is that can we analyze the historical gardens with this theory? For finding the answer, first we studied the Gestalt theory and its connection with concepts of landscape architecture and then we examined its capacities for analyzing Iranian garden. The main questions of the presented research involve with concepts of Gestalt theory and its extracted criteria for analyzing historical Iranian gardens. To answer the proposed questions theoretically, the research methodologies of logical reasoning and case study has been used and at the end the related concepts of the theory to the plan of some historical gardens from different eras has been studied in order to present the extent of the application of this theory in Iranian gardens. The findings of this research show that although many years have been passed from the emergence of this theory, it is always applicable and can be well used in field of landscape architecture. With the help of Gestalt theory, hidden aspects of Iranian landscape architecture can be recognized.

Nature is essentially beautiful and flawless and is definitely a great inspiration for artists and designers. Basically speaking, to design is to create new ideas and convert them into a material or non-material phenomenon. In the world of design, for many years, what has been withdrawn and taken from the term of "inspiration from nature" was only limited to artistic and aesthetic aspects. On the contrary, the purpose of " Biomimicry" science is to get involved in both practical and aesthetic aspects of natural systems. Biomimicry advocates innovators and problem solvers of all kinds, to create more intelligent and sustainable design through the conceptual view and/or emulation of nature. This research is trying to explore the intersection of biology and textile design, and also clarify new strategies of designing textiles to a brighter future of this art. In fact, biomimicry and the proper relationships between biological/environmental experts and textile designers, offers more sustainable and compatible future textiles. This research is a theoretical and fundamental one which is based on the study of experiences and extracted principals of textile design in Biomimicry. The proposed information here has been gathered through library researches and also include some examples of innovations and experiences of related experts in the field.