نشریه مطالعات توسعه اجتماعی - فرهنگی
سال دوم شماره 2 (پیاپی 6، پاییز 1392)

This paper considers the training needs assessment of Iranian News Agency reporters. The Population of this study includes all the reporters in News Agency who are 2200 persons. Based on the Cochran sample size formula, 330 persons are examined according to a cluster sampling method. The Constructed-Researcher Questionnaire used for data collection being a common research tool and a direct method to collect data. The questionnaires used for data collection, for descriptive analysis of data, were proved reliable with a cronbach’s Alpha coefficient of 0.967. In order to analyze obtained data, descriptive statistics (frequency distribution, percent and mean standard deviation) and inferential statistics (one grouped and independent group t-tests, one-sided variance analysis) were utilized. Results show that reporters of News Agencies in the most elements related to gamut of knowledge, skills, and attitudes are requiring training.

Science and technology has provided in communications new tools for Actors in the International System. Media in the field of psychological warfare are the best and most modern propaganda tool for the realization of the goals of Western Countries. After the Revolution, United State of America due to blocked channels formal diplomatic, has used propaganda tools, in particular against the Islamic Republic of Iran. USA use propaganda against Iran through VOA TV and Radio channels and Radio Farda. Now Voice ofAmericaTV, every day, 5 hours, produces diversified and effective programs witha focus onnews from Iran. Parasite program is the most interesting (according to its practitioners) its programs. This research uses the content analysis method for investigating the program.
The result of this research showed that themes in the program are indivisible in three political, social and economic contexts. Techniques such create division and conflict division and conflict (6%), Sweeping generalizations (some true), encouragement and Card stacking each with5% where the most using.

Health messages design is a field and subset of health communication area. What is actually followed in this thesis is a review of TV health messages appeals effects from audiences’ point of view. The Important question of research is that how media products and its health related programs through various appeals lead in behavior changes.
In this study, health messages refer to direct or indirect messages which discuss people’s personal and social health. Since health message design is a subset of the broad area of health communication definition of health communication is mentioned at first. Then the main topic of this research has been mentioned. After discussing health message related literature, related communication theories are mentioned and finally the theoretical framework of research is defined as “The Extended Parallel Process Model”.
To measure Tehran’s above15-years old inhabitants’ attitudes toward health messages and TV health related programs, the survey method of research has been chosen and after designing questionnaire, and distributing among inhabitants of Tehran. The most important result of this research is that TV health messages are not adequate to make behavior changes in personals, and interpersonal communication has a complementary and powerful role in adopting recommended TV health messages.

This paper studies the elements of western culture in "English Time" language training books, based on Bourdieu's practice and field theory. The focus of this paper is language and language training books that can be considered as a field which transfers the dominant group's culture to language learners and forms their habituses. In this research, we aim at answering the following questions: What kind of cultural elements exist in English Time books? How can the effects of these cultural elements be managed and the negative effects neutralized? To find the answers for these questions, we first studied 4 editions of English Time books as well as their auxiliary training materials (CDs, …) and extracted the elements of western culture that are inconsistent with our national culture. Then we performed 6 deep interviews with the lecturers of English Time books to find their point of views about the western culture elements of these books. We analyzed their comments to find out how can the cultural effects of these books be managed on the language trainees. The solutions include explaining the cultural differences for students during training and also preparing international courses for English training.

The Internet is a device that enables scholars and scientists to communicate and exchange information with many other academic colleagues and scientific researchers around the world. The main objectives of the present study include determining the extent of the faculty members’ knowledge of internet use and examining the impact of the internet use on the scientific activities of Mazandaran University faculty members.
This study is based on the survey method and a sample drawn from the faculty members of Mazandaran University (Babolsar, Iran) using multi-stage cluster sampling. The results showed that the independent variable of Internet knowledge with β= 0.63 was the most important predictor Internet use of the faculty members, as dependent variable. In addition, the study demonstrated that there were significant correlations between the independent variables of Internet facilities, opportunities, attitudes and academic positions of faculty members and scientific activities.

The current paper compared the role of teleshopping commercials of two TV channels on buying the advertised products among women of Tehran as the addressees of the commercials. The TV channels studied were Bazaar which was a national and governmental channel, and GEM TV which was a universal and non-governmental channel. This study was carried out in the form of a survey using questionnaires. The population of the sample was calculated to be 400 people. Subjects were chosen using snowball sampling. Collected data using questionnaires were analyzed by SPSS. The analysis showed that buying teleshopping products was not significant. Despite this fact, the possibility of a correlation between individual differences, and stimulating variables and teleshopping exposure, impulse buying urge, and buying was confirmed. On the other hand, despite the the study hypotheses, it was shown that money available did not influence on teleshopping exposure, and impulse buying urge. Moreover, results showed that regarding buying the advertised products and attitudes to teleshopping, there was no significant difference between Bazaar TV and GEM TV.

The main purpose of this paper is to evaluate the compliance status of the cultural identityof the members of the social network Face book case study of Tehran University's undergraduate student majors. This paper reviews the status of student commitment to social network facebook, the facebook components and indicators of cultural identity. This paper is exploratory and the results of a survey. The subjects of this study are students of Tehran University undergraduate courses. The data collection techniques used questionnaire and structuralism theories of Anthony Giddens and Stuart Hall's Representation. The findings suggest that membership and participation in the community of single women aged 20 to 22 years compared with men in Face Book more. Sense of belonging to the Persian language¡ Friendship is based on values ​​and norms, Choose dress and makeup according to the values ​​and norms¡ respect to different cultures and nationalities Notes and Comments on Face book Students will adhere to the cultural identity of anecdote on Face book On the other hand, students who disagreements with their religious norms - National and tend to less their use of religious symbols and sayings¡ Interest in learning Linguistic terms Common on Face book suggest a Cultural identity is a lack of to adhere to students. Cultural identity indicates that the content of the benchmark to evaluate students on Face book, change, comparison, and selection is located.

This paper investigates and identifies the characteristics of the study in the development of the local press in Kashan. It seems that development indexes have the most influential role in developing local press through the section of natural resources. The main assumption is that how much the development of indicators impact on the local press and has provided conditions for the trust in economic support and on the political and social support.Using the two descriptive and inferential methods and through statistical analysis of the research questions the rejection or approval of hypotheses are discussed result of the study showed that the most important challenge for local press refers to the issue of human resources management issues that it is possible to categorize them as follow: 1. Developing human resources 2. Paying attention to issues and social subjects of the geographical regions that can insure press against having audience and therefore, to result in increasing the level of increasing economy. 3. Corporate bonds that are indexes in which can insure local press against lack of development and environmental problems, even domestic problems.