نشریه مطالعات رسانه ای
پیاپی 41 (تابستان 1397)

the aim of this study is to prioritize optimal strategies for Amoozesh cannel via AHP(analytical hierarchy process). the questions of present study are: what are the optimal strategies that help Amoozesh cannel to achieve its long-term goals? how are the priorities of compiled strategies of various stages of Amoozesh cannel? in this study research type is applied and research method type is a composing of qualitative and quantitative. to complete available data Delphi questionnaire and matrix questionnaire were used. in the present study at first strategies and goals of Amoozesh cannel according to viewpoints of experts were identified and then strategies were prioritized based on their viewpoints. the results showed that the scale of incompatibility in all items was lower than IR0.1 so compatibility of answers was confirmed.based on viewpoints of experts, becoming one of the most creditable references of training in the country and meeting the various demand of addressees by verifying the forms of programs, with score of 0.457 as a goal and researching and assessing the training contexts and needs of addressees and meeting the most fundamental training needs of addressees and society with score of 0.290 as a strategy in comparison with other goals and strategies are more important in success of Amoozesh cannel. finally 4 strategies between 8 strategies were selected as optimal strategies.

One of the most important tasks of governments is to preserve and transfer the dominant political values, which is achieved through various factors that make virtual social networks one of them. Young people are the most important user of virtual social networks, and they are also at one of the most sensitive periods of political socialization. Therefore, the study of the role of factors affecting the political socialization of youth, which cyberspace is considered as the most important of these factors, is the goal of this research. The theoretical framework is a compilation framework derived from the theories of Giddens, Almond and Paul, Manuel Castells, Daniel Bell, Isabelle Ang and Elliott Katz, Harold Lasswell, Charles Wright, McCoyle, Robert Putnam, Max Weber, and Tickler. The present research method is based on the nature of quantitative data in terms of collecting time as a survey research. Multi-stage random sampling method is used. The sample size is calculated using the Cochran formula of 458 people. The results show that the greatest influence of independent variables on active user was (0.412), usage rate (0.174) and history of use (0.077). But the variables of the socio-economic base and the variable of media availability were not meaningful. Generally, the findings of the research indicate that virtual social networks act in the direction of informal political socialization.

The Effect of Telegram on Social Capital Case Study of Azad University of West Tehran Branch, Faculty of Management. The main goals of this study is assess the influence of telegram and the other variable social capital on student affected. Increasing development of modern media and its abilities has made some changes in the world of communication. These changes in the world of communications. These changes have affected the human relations and connections deeply. Changes that are less found in other fields. In cyber social networks telegram is a strong network, which can effect on social values mainly. This research parents the effects of telegram of social values in a descriptive way. Using the Morgan 341 table, statics contain 2890 samples randomly picked. The tool that has boon used to collect information is the Questionnaires 34 with the LIKRET gradation scale, which after its presenting has been confirmed by the coefficient ALFA KRONBAKH 0.823. Analyzing of the data has been done by the Spss application. The results shows that Telegram defects on all three social values factors (trust, partnership, coherence).which after its presenting has been confirmed by the coefficient ALFA KRONBAKH 0.823. Analyzing of the data has been done by the Spss application. The results shows that Telegram defects on all three social values factors (trust, partnership, coherence).

the main purpose of this paper is analyzing the representation of the themes of religious traditionalism contained in the films of Mir-Karimi. For this purpose, the theory of representation and the principles of traditionalist and elements of traditionalism in art have been used. Using qualitative content analysis with semiotic approach, this article seeks to represent the concepts of religious traditionalism in his works and answer these questions: what are the signs and symbols of religious traditionalism in his films? ? Are his films representing traditional art, holy art or religious art? And what are the content and themes in these works? The results of the research show that the dominant discourse represented in Mirkrami's films is the religious traditionalist discourse. Mirkrimi is committed to religious traditions and defends his films. He has a firm belief in the Iranian / Islamic roots of Iranian society and is trying to talk about them in his works. Tradition for Mirkremi is constantly in dialogue with modernity, and this two-way dialogue causes each other to be influenced. Mirkrimi's traditionalism does not oppose modernity, but it is a peaceful combination of these two concepts, and this is precisely the same look that is promoted in religious traditionalism.

Critical discourse analysis basically is the way of representation of social and political events in language. It makes visible the common – sense social and cultural assumptions which below the level of conscious awareness, are embedded in all forms of language that people use. In this regard and based on critical discourse analysis, Van Leeuwen (1996) has presented a theoretical framework with socio – semantic features, as representation of social actors, which is for analyzing text. Based on the theory, this study will try to analyze the using of four features of the theory, personalization, impersonalization, association, differentiation, in a selection of national and international newspapers' headlines about Iran's nuclear program during 2001-2012. The study will answer this question that whether national and international newspapers use these features to represent social actors and is there any difference between them in using these features? To do this, 242 headlines of two national newspaper, Keyhan and Iran, and two international newspaper, The Washington post and The Guardian were selected and analyzed by using an analytical- descriptive method. The findings showed both national and international newspapers the features in representation of social actors about Iran's nuclear program but each group uses them differently.

This study examines the effect of modern communication technology on civil Dgyrshdgy Ardabil. The study population All citizens over 18 years living in the city of Ardabil are based on population and housing census of 1390 estimated number of 115,000 people. And based on a sample size of 384 was determined by Cochran and sampling using multi-stage cluster sampling was used. To collect data the researcher used a questionnaire made. The results showed that modern communication technologies on Civil engagement of citizens in Ardabil, as well as telegrams, Instagram, Facebook, YouTube on Civil engagement of citizens in Ardabil an impact. Most Instagram and Facebook, which has less impact on the Ardabil province involve allowing civil disruption Obviously, there are factors that may contribute to civil affairs to tend to the limit The results obtained from communication technologies, especially cable and YouTube demonstrated that civic engagement are of high impact The new technologies considered a means of social and civic contributions to the emergence of a new vision for human interaction in the modern era is thought to be. Therefore, it should be noted modern communication technologies such as the bridge between citizens and the authorities are in fact in the city as part of their rights so that citizens can be involved.

In today's world, advertising is considered a prerequisite for provision of goods and services. Due to the multiplicity of the tools in this kind of products presentation, it can be investigated singly. It can be evaluated in terms of structure in order to classify the advertising theoretical topics for advertisers to achieve the best possible choice in accordance with the elements. One of the advertising tools is the designs engraved on the body of products packaging. This text specifically explains about these designs. The common convergence and alignment in conveying the message is essential in integration of elements. In this particular case, the cultural convergence is concerned. This has been studied in elements such as color, images, text and form of packaging. According to findings, selecting a color which is of paramount importance in the field of packaging requires many assessments. The use of visual signs along with the color elements has a great impact on acceptability of the packaging design. The convergence of the entire elements is of great importance. The elements congestion must be avoided. In other words, the negative and breathable spaces must be valued in this communication and advertising tool in order to display the concept of integration and convergence in this media. In this regard, by using descriptive-survey method and collecting the material through library method, the required elements in this tool were analyzed under common convergence.