نشریه مطالعات رسانه ای
پیاپی 36-37 (بهار و تابستان 1396)

The culture of entrepreneurship is considered by some scholars as "subculture." Insofar as it relates any study of it based on the interplay between cultural domains and influences on other domains of culture and society such as ethics, religion, values, and political, social, and social beliefs, and on the subculture of entrepreneurship Emphasize Meanwhile, media also have a significant impact on the promotion of entrepreneurship culture. Therefore, given the importance of the subject, this study examines the role of the national media in changing the culture of entrepreneurship in today's Iran. This research is applied in terms of purpose and descriptive-survey method. Sample size based on Morgan table size in the community is more than one million 386 people. In this research, considering the probability of a sample drop, a total of 600 questionnaires were distributed, of which 511 questionnaires were fully returned to the researcher. On the other hand, in order to determine the desired status and confirm the conceptual model of the research, 49 questionnaires were provided to experts and experts in the field of media and communication. The results of the research showed that, in terms of the case study, the television series Delnavazan in induction of the concept Entrepreneurship has worked in the environmental aspect, but in inducing the concept of entrepreneurship in the structural dimension, in the personality-behavioral dimension, it has been very weak in the religious-value dimension and in the educational and developmental dimension.

In this research, the hero and heroic discourse in the genre of the incident is examined. In the present study, three levels of analysis have been selected to examine the cinematic samples to go beyond the level of descriptive character and to enter into the analysis of the discourse of texts.
The purpose of this study is to examine the way in which insider representations are opposite. The hero's image alone has not been the subject of research, and is considered to be part of the anti-hero.
In the first level, the methodology of the "Selvi and Kadyrie" model is used to examine the implicit and obvious meanings of the sequences, in the second level, Bart's narrative pattern is used to describe the semiotic. Subsequently, using the method of critical discourse analysis, Vendike's analysis of the heroic and anti-heroic discourse of the text has been analyzed.
The findings of this research determine and characterize the type of personality, role in the plot, polarization and verbal literature and the levels of hermeneutics of meaning in the films.
By observing and analyzing the films, what has been seen in the face of the other in all texts is "good modeling for itself" and "creating disadvantages for another".

In the present study, the views of media commentators on the use of news stories and their trust in the news of these news agencies have been reviewed. The sample of this study is 250 randomly chosen media representatives. After selecting the samples, the researcher collected the information questionnaire by face-to-face interviews and the data entry steps and data analysis with the spss software. The results of this study show that:The type of news or news that the respondents in the newspaper and journal are less concerned with are: "medicine" (23.2%), "political" (22.4%), "artistic" (18.8%), , "Science" (11.2%), sports (8.4%), non-sports news (4.8%) and 'cultural' (2.8%).
84.8% of respondents expressed their trust in the newspaper and their work place in the news agency "Mehr News Agency", 80.7% in the news of the ISNA news agency, 68.3% in the Fars News Agency, 66.3% in the news agency news agency. IRNA "and 43.1 percent of the" Ilna News Agency "news are considered" very high ".
45.3 percent of the respondents reported their journal and newspaper credibility to Al Jazeera News Agency, 38.8 percent to Reuters News, 22.1 percent to CNN News, 14.5 percent to News Agency News BBC "and 12.8 percent of" NBC News " "Very much and too much".

In the perspective of children and adolescents, the pianos show more attention to films that are different from the image of their everyday life and make them strange. The purpose of this study was to investigate the effect of educational films on changing attitude of high school students in Damavand city toward drug abuse.
The sample of this study was a sample of 80 high school students who were pre-tested using the form A of Attitude Survey on addiction. Subjects were randomly assigned to two groups of 40, including control and experimental groups. 40 subjects who scored higher in the pre-test (ie, more positive attitude toward drug use) in the experimental group and the rest of the students were 40 Were randomly selected and replaced as control group, and then showed to the experimental group for 1 month of educational films, but no variables were applied to the control group. At the end, both groups were subjected to post-test using the Attitude Measurement Scale. The research hypotheses were analyzed by covariance analysis and t-test.
The findings of this study indicate that there is a significant difference between students' attitude towards substance abuse (in terms of recognition, affection and behavior) and addiction before and after showing educational films. In other words, the attitude toward substance abuse is changing with the showing of educational films for girls.
Statistical analysis showed that educational films were effective in changing students' attitude toward substance abuse.

The purpose of this research is to identify and analyze the discourse techniques used in the "Weekend Page 2" program distributed from the Persian-language BBC network in the years 94 and 95. Attempted to first discover discursive techniques through discourse techniques and discourse, then analyze the program using the critical discourse analysis method. The results of the study indicate that the program benefited from discourse hostilities between program guests, the rejection of various discourses, such as political Islam and the creation of meanings consolidated by induction and propaganda discourse. As well as the Persian-language BBC in the context of this strategy, the Concept, using contradictory structures, censorship and discursive plot designs, seeks to build semantic frameworks for its audience. Such as the undemocratic and separatist Islamist republicanism, as well as trying to ask many of the meanings fixed in the minds of its audience, which ultimately leads to the success of the major policies of the program, the network and the completion of the British media diplomacy puzzle for Iran.

The participation of humans in determining the destinies of their community and decisions related to their lives has always been considered and considered by experts and officials of the city, and now in developed and developing countries, the necessity of active participation and effective social sympathy of individuals Society is emphasized by city managers, but to achieve this goal, one of the tools for realizing citizen participation in urban management is awareness, placement and culture, and hence education of society, hence the achievement of participation by the media due to interference People are in the process of making decisions and equipping people with knowledge The hart is needed in this discussion. The main objective of this research is to investigate and explore the impact of media in public opinion for its use in urban management. Subcomponents such as assessing the importance of media impact among people and managing public opinion, and ways to identify urban management capacities for attracting citizens to urban affairs Follows.

Reviewing the environmental status reveals that unawareness or disregard of human for the environment, due to lack of scientific or expert training, wrong environmental attitude and behavior, lack of environmental responsibility and generally lack of knowledge and environmental literacy are some of the most important and effective causes of environmental pollution and destruction. Education and mass communication media as two essential pillars have a significant role in protecting the environment. Environmental education is the most basic method of the environmental protection that provides a platform for promoting the effective awareness. Access to information through the media is the first step in environmental education process. Nowadays, among the educational tools, media is a strong and effective educational tool that has a significant role in order to modify human behavior and publishing the habits and cultural values, socialization, changing attitude and environmental behavior. Mass communication media as a complement to the formal educational institutions, can educate audiences in the field of environmental protection in direct or indirect ways and become an inseparable part of the education and learning process. Accordingly, survey the position of mass communication media in environmental ethics and attitude is the main objective in this article. So the books and viewpoints of the experts have been studied in this descriptive article.