نشریه مطالعات رسانه ای
پیاپی 29 (تابستان 1394)

Globalization is a phenomenon of the last decades of the twentieth century and early twenty-first century that has hang global issues, national and even individual. Uninterrupted process of this phenomenon almost all macro and micro elements in different levels of human society is subject to change. On this basis, the article mentioned that the first analysis the concept of globalization, bed time, the definitions of globalization, schools and related approaches deal with this phenomenon. Following the concepts of cultural- media imperialism scrutinized scientific and theoretical debate and then the author deals with the link between globalization and imperialism cultural- media imperialism. According to this the globalization and imperialism (cultural- media) are considered as international consistent and aligned concepts that are moving in a common direction. And it's aim is to expand and export values, beliefs and priorities of the dominant countries life style in the world to conquer public opinion to other countries. These concepts are two sides of the same coin that move in the direction of assimilation, integration of other cultures and their aim is to undermine local cultures and their transformation into the global culture. At the end of this article, the author in response to the international multiple challenges of the 21st century in the world system proposed this suggestion that Today, in the new informational and communication era, the globalization process requires restructuring and rearranging  according to cultural diversity and plurality and local and regional communities; So that each of these cultures as an actor can play the role of their culture in the global and international arena and also had have the ability to provide continuous transfer and deliver of its intellectual and cultural capital to other cultures.

The Stock Exchange is one of the main pillars of the economy. Unfortunately due to the lack of investor awareness in Iran, stock market efficiency is not desirable. The only way of creating awareness is to connect with investors and the best way for connection is through the media. So in this research we are going to represent a model to investigate the impact of media in creating willingness for investing in stock market. The population of the research consists all the clients of stock exchange hall in 1392-1393. Its study gathered survey data from a sample of 157 person through Cochran formula. The questionnaire has been used for data collection and simple random has been conducted for sampling. For the data analysis and results we have used of testing structural equation through the AMOS software. Results show that there a significant relationship between the structural appeal, emotional appeal and rational appeal of massage and the willingness for investing in stock market. So we can conclude that media should pay attention to these three factor in presenting a massage to persuade investors.

Nowadays, the media as one of the main instruments of transferring and promoting of cultural and social values has an important role in the behavior of children and teenagers and in changing their social behavior. One of the issues which has attracted the attention of scholars and caused to writings of these scholars is the issue of “the relationship of media with the children and teenagers”. The general goal of this study is investigating the role of television in strengthening the values of children's and Teenagers’ literature in Zanjan. The sample group of this study were 384 children and teenagers (174 female and 210 male)in the range of 7 to 12 years old. The sample size was determined according to the infinite sample of 384 personns and the sampling was done randomly. The data collection instrument was a questionnaire which was designed by the researcher. Validity of the questionnaire was verified by using the formal methods. And the reliability to test the reliability of the questionnaire was obtained by using Cronbach's alpha coefficient of 0.91. To analyze the collected data, it is used from SPSS software and suitable descriptive and inferential statistical methods and descriptive and inferential statistics were also presented. The findings of this study show that there is a meaningful relationship between watching TV and its informational and educational role and its role in recognizing the cultural identity and purchasing behavior (like books that are transferring the Iranian culture, Iranian goods like the toys that have Iranian identity and …) of the children and teenagers.

This research aims at recognizing public attitudes towards the cultural programs of Kerman provincial channel. Given the potentials of subcultures, ethnic and language diversity and other distinct features, local channels play a crucial role, and the preservation and development of ancient values paves the way for national integration. Dealing with native dialect, music, poems and literature, proverbs and handicrafts have been the native and cultural criteria of these programs. The research method was survey, and questionnaires were used as a tool for collecting data. The sample size was 400 adults, aged 15 and older in Kerman. Sampling was done through two stage cluster method. The findings show that the positive attitude towards cultural programs has increased by increasing the age of respondents. The younger respondents have asserted less positive attitudes towards cultural programs of the channel. In other words, there is a direct correlation between respondents' attitudes towards native culture and their attitude towards the cultural programs of the channel. In sum, public attitude regarding that how the provincial television station deals with cultural programs is positive and most of them have regarded the channel as successful in dealing with cultural programs.

Internet in the current period as one of the most important new technologies of communication as a variety of video – audio With educational content, professional, occupational, health and entertainment, Frequency effects on human societies in particular have young people. Due to its widespread use and also This tool is an inevitable requirement in the period considered in family. And can different functions explicit and tacit followed in family. And increase or decrease the safety of your family, This paper discusses the problems of individual and social consequences of improper use of the Internet is on youth. The main issue of this study, Internet Pathology and security implications of social problems and youth in family and give  ways .On the basis of three questions about details of  Internet media, security problems, Inadequate social consequences and solutions  in family revised plan is evaluated. The research survey – descriptive and  instrument was a questionnaire.  To collect data To answer the research questions documents available Using the form data collection, collection and analysis of qualitative methods.

Organizational culture is one of the most important new topic in management, that is often called that  character of an organization. Organizational culture has an important role in transformation and change management in organizations.Upon this, the aim of this reaserch is study of relationship between organizational cultureand empowerment.cluster sampling has been used as sampling method in this research. 14 newspapers have been elected out of 58 national newspapers which are being published in Teheran. Asking for journalists ideas by questionnaires. at last 256 questionnaires filled out. SPSS software has been used for data analysis. Findings indicat that there is a statistically significant relationship between organizational culture and empowerment. we also find out that upon Sonnen field model of organizational culture,the type of Organizational culture of national newspapers is sangari culture.

This study aimed at investigating the role of educational programs and TV series of Channel 5 in citizenship skills, various scholars' views as well as students of Central Tehran Communication Sciences at were discussed and then their attitudes were used.
The statistical population consists of the students of Central Tehran Communication Sciences. In the present study, the Total numbering and targeted sampling methods were used. Thus, the total statistical population is selected as a sample.This study is applied and survey method in respect of the aim and implementation. of The data collected is  the field and library method and  gather the means of collecting information and data required is questionnaire, containing 35 Items and have been adjusted by the investigator; and the reliability based on Cronbach's alpha coefficient is estimated 0/ 74 that proves the high validity of the measurement instruments. In the fourth chapter researcher analyzes the findings, the data analyzed in this research has been descriptive and inferential statistics. The data were described in two main and contextual variables with indexes of absolute and relative Frequency, mean, standard deviation and variance presented in tables and the Kolmogorov–Smirnov (KS) and T tests of a community were used for testing the hypothesis.

Today satellite as one of the main media and means of transmission and extension of social and cultural values plays significant role in behavior of adolescents and young people especially students and their social behavior change. Growing spread of satellites, immorality and widespread corruption in society and falling some young people into a decline, increasing prevalence of alcoholic beverages and creation of western groups reflect growing impactof these satellite channels  on their audiences. a phenomenon that in teenage years can cause change in level of social development of adolescents is satellite and its programs.at the end of adolescence, social development is completed and adolescent as a social adult has come to be one of the member of the society .thus , in the present study  main hypothesis of the relationship between watching satellite programs and level of social development in adolescents was investigated. Our research theory is based on social learning and cultivation theory. the statistical population of the research was all 12213 highschool boys and girls in karaj 20th district and 382 students were selected as a sample. special questionnaire was completed by each individual.  Stepwise multivariate regression analysis, independent sample t-test , multivariate analysis of variance and LSD post hoc test are used to study the relationships between variables and analyze data and test research hypotheses.  SPSS software was used to minimize error. In addition to these indicators, deviation from normal distribution was studied by Kolmogorov-smirnov test in each group of data. research was analyzed and studiedregarding purposes and questionsand coefficient of determination final standard F=157,7 is significant in level p <0.0001, which reveals the main hypothesis of this study has been confirmed.

What we means media diplomacy has been described "Using media by the diplomats and leaders to analyses and advance diplomacy and foreign policy", which is coming along formal diplomacy and foreign policy of countries, media systems and political systems.  This scholarly article surveys the concept of media diplomacy, media roles in diplomatic affairs, media as a diplomatic actor and media diplomacy challenges.

In this article From the perspective of the relationship between patriarchy cyber feminism Discussed in social networks And then, despite the prediction of individual idealism of cyberspace, With a variety of removal methods, Games with traditional ideas of gender and its destruction in familiar spaces And we find out that a new kind of "patriarchy" and resulted in the clearing of women, Intensified monitoring of women's movements and associations, Consumers of superman Erosion of social life, and reduced resistance strategies against the new manifestations of power is.