مجله مطالعات میان رشته ای ارتباطات و رسانه
سال دوم شماره 4 (پیاپی 6، زمستان 1398)

Attracting and retaining the audience is one of the main problems of mass media. The audience is the most important asset of any media, and the concern to attract and retain audiences in the media is like concern for profitability in business. One of the ways to attract and retain audience is creating a brand for the media. The purpose of the present research is to answer the question of what factors affect to create a brand for news media. To answer the question, we used the meta-synthesis method. The statistical population of this research is qualitative articles that have been published on the media brand, in particular the news media brand, between 2000 and 2017. Using content analysis, a total of 87 codes, 18 concepts and 5 categories for the brand of news media were discovered and labeled. Findings showed that the agents of organization, message, communication, audience and values are effective in creating a brand for news media.

The purpose of this research, which is an observational-documental library approach, is to explain the model of interactive- educational documentary film production based on the new teaching-learning theory of David Azubel. View instructional videos used in the country's education system and content-producing sites of these videos such as Faradars site as targeted sample site and documentary films "Man with a Camera" (1929), the world wide web Documentary "Man with a Camera" (2010), "The Journey to the End of Coal" (2008), "Living in a Day" (2011), have been studied as targeted examples in the interactive documentary film group. Criterias for instructional film production, interactive documentary style, audience psychology, and meaningful instruction in David Azov's New Teaching-Learning Theory have all been studied and discussed to explain the teaching-interactive documentary film production model based on the new teaching-learning theory so that the proposed model can be used in interactive educational documentary film as a teacher in education. Watching movies according to the criteria stated suggests that the audience's attention is on films that are focused on meaningful learning. As a result, observing what is said in the interactive educational documentary film, in addition to providing meaningful learning for the audience in every time and every places no longer needs to be teacher for them. Keywords: "Documentary Film", "Educational Documentary Film", "Interactive Documentary Film", "Learning and Educational", "Teaching Learning" "Audio Visual Education"

One of the subjects which form the imagination of children from their childhood period & the concept of a child is watching animation films. Such films give children a notion about their physical posture, behavior, living and family relations. The worldviews presented about children is not something incidental and they are coded in a special way. The purpose of this research is a semiotic analysis on the patterns of representing children in animation films. To achieve this by using a semiotic methodology, a survey is done on a 91 episodes of ten minutes from a TV Animation series: “Children of Golha Residents” ,which was on air during 2016 - 2017 from Pooya TV network. All the episodes have been watched and analyzed accordingly. The findings of the research show that the series face a kind of representation intermingled with “Good”, from the childhood era. The children’s personality is not represented as their own age in the series and they seem to be more mature. Such representation patterns are categorized in modern discourse. As a result, the series is opting to introduce a pattern of childhood era according to “Modern” discourse.

Media, Radio & Television organizations have their own policy making principals. They also consider policies & regulations for their female employees who are regarded as an active group in media, playing an important role in recognition & representation of women as half of the population in every society. IRIB, too, with relying on the progressive attitude of "Iranian Muslim Women Pattern, neither Eastern nor Western”, should not be exempted from the aforementioned criteria. The present article tries to survey on the issue of women working in IRIB & the most important challenges they are faced with in their profession. The article also tries to recognize how these challenges affect the representation of women inside media. This research has applied a qualitative approach and the data collected from interviews of 30 women working in different fields such as managers, directors, producers and journalists, is revised by thematic analysis. As a result, four themes of “Motivation”, “Family & Motherhood”, “Organizational Challenges”, and “Gender”, have been recognized. The researcher has come to a conclusion through analyzing “challenges”, that despite all the IRIB’s efforts in revering women’s standpoint, and denying objectification of females inside media, there has been no particular grounds & principals for them as opportunities to promote & develop their career. Therefore the article suggests that, there should be an agenda in relation to design policies & guidelines based on the third pattern of “Iranian Muslim Women”.

It has been years that the idea of producing participatory programs has become one of major obstacles for IRIB. Decrease of production budget has welcomed this kind of production because program making is dependent on financial resources. This has caused challenges in the field of production. The purpose of this research is to try for understanding present inconveniences in the process of production. Consequently, there might be courses of action in order to upgrade the standards of producing participatory programs. After surveying on the methods of producing participatory programs, they would be discussed from three different perspectives: “Managerial perspective, Production & Broadcast, Supervision & Evaluation”, which are main subjects of discuss in this article. Lack of independent managerial layer relying on consultation is the margin between sponsors & production team of each network. The methodology of this research is qualitative and benefits from deep interview with managers, producers and experts of Production. Findings of the research can also be divided into three challenging layers as to be in managerial process, Production and broadcast evaluation which on the whole results in 17axial codes. Among the findings & suggestions of this research the following items can be mentioned: Inauguration of a committee for brand evaluation credentials, reengineering the costs of production, increasing the audience satisfaction, receiving consultation from media & economy experts in order to act as catalyst between producers & sponsors.

The purpose of this research is to express the aspects of differentiation between Realism & Naturalism in cinema. To achieve this, at first we review the historical backgrounds and formation of both schools with their pivotal themes. Then, by using the approach of comparative case study, the relation of two films from Iran’s cinema,” A Separation” and “Life and A Day”, is studied as samples which contain the thematic features and aesthetic values of the two mentioned schools. This has been done to clarify the fact that how thematic differentiations between Realism & Naturalism visualize themselves in stylistic features? This research has applied a methodology of text analysis for comparing the features of different coding system of the two film styles. The findings of the research declares that the effective elements in forming the style and creating cinematic form  ( such as camera positioning, depth of field, visual comparison of shots, editing style and time length of each shot) have distinguishable differences in both Realistic & Naturalistic films .