مجله پژوهش های کاربردی در مدیریت ورزشی
پیاپی 33 (تابستان 1399)

 The present study seeks to provide a conceptual framework for competitiveness in the Iranian sports services industry. The research method is qualitative with systematic analysis approach. The statistical population of the study consisted of human society (managers and experts of service clubs, university professors with sports marketing expertise) and information society (scientific resources, documents and libraries on competitiveness). The statistical sample was selected with sufficient number based on theoretical saturation (17 persons and 56 documents). Research tools included systematic library study and semi-structured interview. Validity of the instrument was evaluated using descriptive qualitative methods (content validity). Conceptual coding and conceptual framing were used to analyze the findings. The presented analytical framework consists of 5 general areas including market management, market structure, market capability, market ecosystem and market competitiveness. The conceptual model derived from the coding framework was identified as a process system from market ecosystem and market management to the sustainable competitiveness of sports services. Therefore, it can be said that neglect of any of the elements or components can disrupt the order and relative balance in the competitive structure of the Iranian sports services market. Therefore, the sports services market requires the development of the business environment and the management of the sports services market for sustainable competitiveness. 

The purpose of this research is design the maturity model of knowledge management based on business strategies in Iranian sports. The research approach is functionalism; it is a descriptive survey based on the purpose.The statistical society was the entire elite of the sports management of the universities and the specialists of the entire sports and youth departments of the country. The questionnaire for indicators of maturity model codes Jami Pour et al. (1393) and the questionnaire of the maturity model of knowledge management is consistent with business strategies Jami Pour et al. (1393) were used.Data analysis was performed using SPSS and Amos. The Kolmogorov-Smirnov test to determine the normality of the statistical society; the binomial test to determine the maturity level of the indices; the calculated value to determine the capability of the indices; and the formula for the percentage of puberty to determine the level and total percentage of puberty; and, structural equation modeling to determine the structural equation model of KM indicators matched with business strategies in Iranian sport was used. The results showed that the maturity level of knowledge management is consistent with business strategies of 69.13%. Strategic, organizational and huma, and technical and content dimensions have a significant effect on business. Therefore, to target the use of knowledge, and to organize the stages and levels of its development, understanding the status of knowledge management and determining the factors influencing decision making, in order to apply and improve knowledge management in line with the business is nessessary.

The purpose of this study was to investigate the factors affecting the creation and promotion of entrepreneurship among physical education students and sports science students. The research method is descriptive-analytical and is a survey-based survey. The statistical population of the study consisted of students and graduate students in physical education and sport sciences of Isfahan University. Out of 391 students were selected by sampling from Isfahan University, Islamic Azad University of Khorasgan Branch and Payame Noor University of Isfahan. The instrument used in this research was a researcher-made questionnaire consisting of 58 questions, whose validity was confirmed by nine experts in this field. The reliability of the questionnaire was also reported using 88% Cronbach's alpha. Data analysis was performed using SPSS and AMOS version 22 software. The results showed that 13 personal, organizational, environmental factors, tendency to creativity, risk appetite, desire for independence, desire for internal control, desire for success, encouragement for innovation, educational environment, legal conditions, conditions Economic and social conditions affect the entrepreneurship of physical education students, among which the highest priority is related to personal factors and the lowest priority is "encouragement and innovation". Also, the fitness fittest model demonstrates the optimal fit and affirmation of the factors affecting the creation and promotion of entrepreneurship among sport science students.

National Building Regulations the Topic of 19 plays a major role in reducing energy consumption. Therefore, identifying the effective factors on it can be useful in energy management. The purpose of this research is to identify the national building regulations of Section 19 and its determinant factors using the Structural Interpretative Equation Model. This method is a part of the system analysis methods that examines the interactions between elements of the system. In order to achieve the research goal, two methods of documentation (with the study of the background and theoretical foundations of the research). Field-Survey has been used. Considering that this method is based on the opinion of the experts, 15 expert opinions and supervisor of sports facilities were used to validate ISM interpretive modeling. After analyzing the data and components affecting energy management, they were placed on four levels, based on which the ISM graph was designed. After MICMAC analysis, the components depend on the strength of the influence and dependence categorized on three levels, independent level (insulation of cold and hot pipes), dependent level (autonomous shell insulation) and autonomous (flood gates and openings, equipment and lighting system management, Mechanical facility management, training supervisory program, and staffing assignment). Insulation of hot and cold water pipes has the greatest impact on the implementation of Topic 19 in sports complex.

Sport development is one of the main concerns of any country, including the Islamic Republic of Iran. One of the new approaches to development is the governance model. In this theory, the paradigm shift of the role of government and government provides a ground for the equal participation of civil society, the private sector and the state in the decision-making process. In this regard, taking advantage of the experiences of other leading sporting countries using the comparative study method can be effective in this regard. The purpose of this article is to introduce and categorize the sporting structure of selected states from a governmental, private and civilian perspective, and how to interact and collaborate with one another and in a word of sport governing. This research is descriptive in terms of purpose, in terms of library method and based on the analysis and study of documents and resources. 11 countries of Brazil, the United States, England, Germany, Australia, Iran, South Africa, China, Japan, Finland and Canada were studied. Finally, according to the results of the study, suggestions were made for the development of a model of Iranian sport management.

The aims of this study is to explore Testing The Model of Emotional Marketing in Consumers of sport for all. Sampling consisted of 384 consumers (220 female & 164 male) by using of the cluster sampling elected by 22 municipal regions of Tehran city. Participants completed a questionnaire package containing Emotional intelligence questionnaire (braket ,2006) Emotional marketing (park Hyeyoung,2012) and satisfaction consumer(matila,2011) contains. Result showed there were a relationship between Emotional intelligence and Emotional marketing variables.Also from among the dimensions of emotional marketing the only perception emotional labor and coping strategy A meaningful precondition was the explanation of satisfaction with the use of sports services. Considering the research findings The characteristics of emotional responses of individuals with regard to emotional activities in many researches have been considered, sports enthusiasts engage in emotional stimuli in an exercise environment, These emotions are seen positively and negatively, and in sports enthusiasts with incentives related to the process of consumption and goals. Therefore, the estimation of events is created mentally by the individual and is interpreted and evaluated. Accordingly, emotional marketing is based on the process consumers face with unpredictable services. In the overall analysis of the model, the result of the research suggests that general sport activities in the Municipal Sports Organization could increase the level of participation of the general public sport users And increasing their ability to cope with pressures, and enhancing self-esteem, value and competence, as well as improving emotional response when providing defined services.

The purpose of this study was to investigate the role of knowledge-based culture (KBC) with the knowledge management (KM) approach in advancing the functions of third-generation university, a case study of sports science faculties. The population includes the faculty members of the (public) colleges of sports science throughout the country. The sample was selected by the total sampling method and 268 questionnaires were returned. A researcher-made questionnaire consisting of 24 questions was used for data collection that its reliability was confirmed using Cronbach's alpha coefficient (0/92) and the combined reliability and validity were confirmed using convergent validity (confirmation of factor load and AVE value) and diagnostic validity. Descriptive statistics and confirmatory factor analysis were used to analyze data by the 23rd version of SPSS and to provide the model, equation modeling technique was used by LISREL8.5 software. The results showed that the impact of KBC on KM is positive and significant and leads to the advancement of educational, research and entrepreneurial functions of sport science faculties. Also, the impact of KM on the advancement of third-generation university functions in sport science faculties is positive and significant. In addition, the mediating role of KM in the relationship between KBC and third-generation university functions in sport science faculties was confirmed.

The purpose of this study is to identify and analyze the factors affecting financial corruption in the sports industry. From the paradigm perspective, the present research is a type of commentary research, qualitative approach, grounded theory strategy and hidden content analysis tactics. data were collected through in-depth interviews with 15 experts and executives of the Ministry of Sport, the professors of the judiciary, and the experts in the field of sport management. The sampling method was non-probable and snowballed and the interviews continued until theoretical saturation of the research questions and objectives was achieved. The data are in both format of audio and text, and were analyzed by MAXQDA18 software. After processing and open coding of the interviews, the researcher identified the factors in terms of causal, contextual, and confounding conditions. Categories of "managerial, legal and nature of sport" as categories of causal conditions, and "performance of politics, government, and structure" as the contextual conditions, and categories of "rent, brokerage, lobbying, media and motivational factors" as confounding conditions.They are the factors that influence corruption financial in the sports industry in Iran. Based on these results, to provide the financial corruption in these organizations, is suggested that sport managers and responsible to do best by modifying and enhancing the management status, formulating scientific and principled programs, making the best decisions for the country sport with help of experts, and improving the quality of the their management of resources.