فصلنامه رویکردهای پژوهشی نوین در مدیریت و حسابداری
پیاپی 56 (بهار 1400)

Organizational silence can have detrimental effects on the decision-making process and the process of change. This can be achieved by preventing and preventing different alternatives, negative feedback or correct information. Cities have no other way of managing and managing themselves than laying the grounding for the development of democracy, and in this way has achieved the form of new forms of governance, this new form is called the competent governance movement or ruling which has a urban origin. The aim of this study was to design a causal model for the effect of organizational silence of managers on urban governance using Decision Making Trial And Evaluation Laboratory (DEMATEL) technique. The sampling method in this study is judgmental and finally the number of experts in the sample to confirm the designed rules is 10 people. In the present study, a causal-disability system of multi-attribute decision-decisions has been proposed. The main dimensions of organizational silence are personality factors, organizational factors, managerial factors, organizational inertia, poisoned organizational climate and cultural factors. The results show that the dimensions of organizational silence can have a great impact on urban governance of Tehran Municipality.

The purpose of this study is to investigate the relationship between price satisfaction and business performance based on the role of loyalty mediation in food companies in Guilan province. The research method is descriptive - analytic, data collection methods are field, and tools for data collection are Standard questionnaire. The main source of questionnaire is Boniface et al., (2012). To assess the validity of the questionnaire was used of contextual and content method and convergent validity and factor analysis, and Cronbach's alpha was used to assess its reliability. Study populations are 545 food companies in Guilan province, that 224 sales directors were selected to answer a questionnaire. To analyze the data in this study PLS software was used. Finally, Research hypotheses were tested using the Structural Equation Modeling, that all the hypotheses was approved, except for the third hypothesis. In other words, we can say that customer orientation has a positive and direct impact on the performance of manufacturing firm's industrial city of Rasht. as well as customer orientation through creativity and innovation has a positive and indirectly impact on the performance of manufacturing firms in the industrial city of Rasht.

The present study investigates the role of communication capabilities and marketing innovation on competitiveness through the mediating role of value creation for the customer in Mammoth Industrial Group. The research method used is descriptive, survey and survey. Also, the statistical population in the present study is the managers of the marketing department of Mammut Company with 145 people. The sample size was 105 people using Cochran's formula and the sampling method of the present study is simple random. The research data were collected by library and field methods and the instrument used was a questionnaire. The reliability of the questionnaires was confirmed by Cronbach's alpha method 0.886 and the validity of the instrument was confirmed by the content method. The research data were analyzed using SMARTPLS software using statistical, descriptive and inferential tests. The results of this study indicate that communication capabilities have a positive effect on competitiveness and value creation for the customer. The results also showed that marketing innovation has had a significant impact on competitiveness and value creation for the customer. In addition, the results showed that communication and marketing innovation capabilities through value creation for the customer affect competitiveness.

The present study investigates the effect of innovation capacity on export performance through the mediating role of international experience in Mobarakeh Steel Company. The present study includes all managers and employees in Mobarakeh Steel Company. The sample size was determined using Cochran's formula of 217 people and the sample method Sampling The present study is a simple random sampling. The research data was collected by library and field methods and the instrument used was a questionnaire. The reliability of the questionnaires was confirmed using Cronbach's alpha method 869.0 and the validity of the instrument was confirmed by content and structure methods. The research data were analyzed using SPSS and LISREL software using statistical, descriptive and inferential tests. The results of this study indicate that at the 95% confidence level of the impact of innovation variables in research and development, Innovation in marketing, innovation in production, innovation in learning, organizational innovation, innovation in resource use and strategic innovation in export performance have been significant. Given that the value of the t-statistic is out of the critical range, it has been confirmed with a probability of 0.95. Also, the result of the mediator hypothesis shows that international experience through international experience affects export performance. However, managers of Mobarakeh Steel must regularly identify the strengths and weaknesses of their competitors in order to develop innovation in export resources. Regularly review the marketing variables (price, product, and other components) of your competitors.

This study was conducted with the aim of identifying and prioritizing the harms of ideal planning in the optimal allocation of operating budget. Based on the summary of previous studies and based on data obtained from the implementation of Delphi technique among experts and senior planners of Ayandeh Bank of Khuzestan Province and bank policy makers in this field, seven criteria: Injuries in budget input area, Injuries in process monitoring Organizational deficiencies, costs in the area of ​​cost-effectiveness and efficiency, injuries in the area of ​​structural weakness in the organization, losses in budgeting output, injuries in the area of ​​budgeting results and injuries in the area of ​​rule of law in budgeting were identified. Using the hierarchical approach, first, using this method, a hierarchical tree was formed, then the options under consideration were examined according to the criteria, and then the criteria based on the objective function were examined. Prioritized by implementing Expert Choice software. The results of statistical studies showed that from the point of view of experts and senior planners of Ayandeh Bank of Khuzestan province, damage to the rule of law in budgeting with a value of 0.219 is the first priority of ideal planning damage in the optimal allocation of operating budget Cost-effectiveness and cost-effectiveness in the field of 0.182 in the second place, budget output losses in the value of 0.179 in the third place, damage in the field of budget results with a value of 0.135 in the fourth place, damage in the field of organizational process monitoring 0.117 in the fifth place, budget input area injuries with a value of 0.088 in the sixth place, and finally in the area of ​​structural weakness injuries in the organization with a value of 0.075 in the seventh place. 0.005 is also in the acceptable range.

This study was conducted with the aim of identifying and prioritizing the factors affecting procedural budgeting with the approach of realizing the public interest. Based on the summary of previous studies and based on the data obtained from the implementation of Delphi technique among the experts of Masjed Soleiman Oil and Gas Exploitation Company and its policy makers in this field, seven criteria are frameworks and regulations, budget transparency, structural factors, Management factors, public interests, operational factors and intra-organizational factors as the main components of factors affecting procedural budgeting were identified with the approach of realizing the public interest and prioritized using a hierarchical approach and implementing Expert Choice software. The results of statistical studies showed that in the opinion of experts of Masjed Soleiman Oil and Gas Exploitation Company, public interest with a value of 0.208 is in the first rank of the factors affecting procedural budgeting with the approach of public interest and in the next ranks are operational factors with a value of 0.181. In second place, managerial factors with a value of 0.159 in the third place, structural factors with a value of 0.142 in the fourth place, budget transparency with a value of 0.126 in the fifth place, intra-organizational factors with a value of 0.097 in the sixth place and finally frameworks and regulations with a value of 0.084 In the seventh place, they prioritize the factors affecting the procedural budgeting with the approach of realizing the public interest, and the adjustment rate of 0.003 is in the acceptable range. These results can change managers' decisions and cause some changes in their attitudes.

Creating a technology roadmap (TRM) is a way to help organizations plan their technologies in the direction of integrating a particular technology into products and services. These, in turn, reach the market and They meet the strategic goals of the organization. Among the frameworks for identifying and designing future technology and further developing a company's core competencies and technologies, one of the most widely used in recent years is the Technology Roadmap (TRM) technology roadmap approach as an effective framework. And effective technology to support technology forecasting. Using this approach, companies can manage knowledge and information about business products and technologies and provide a framework for estimating knowledge and information about business products. Manage technologies and establish a framework for estimating an effective R&D for future technologies in which business and technology perspectives are interrelated.

This study aims to analyze sustainable human resource management based on the latest scientific advances and identify key elements, trends and gaps in research. A systematic literary review was conducted using Scopus database articles from 2001 to 2018, which resulted in 115 scientific articles. Data analysis was performed through content analysis tools and statistical processing of abstracts using Alceste 2015 software. The results divided the articles into four categories, which included 74% of the articles analyzed. The first category included studies on sustainable leadership based on individual and group strength, its principles, processes, actions, and organizational values. The second category included examining the relationship between human resource management, environmental sustainability, and organizational performance. The third category included the tensions and paradoxes between human resource management and sustainability measures: on the one hand, human resource management must focus on reducing costs and corporate profitability (in the short term); On the other hand, their actions should provide long-term sustainability of organizational performance. The last category is related to the relationship between human resource management and the social dimension of sustainability, especially with regard to organizational social responsibility and the company's relationship with its stakeholders. Thus, the purpose of this article is to help the existing topics in the field of sustainable human resource management, by analyzing the latest scientific developments and future directions of human resource studies.

The present study aimed to investigate the factors affecting oral mucosa advertising through the role of mediator of customer trust in the store C. The research method is descriptive and survey type. The statistical population of this research is all customers who use the services of the store C. The sample size was determined using Cochran's formula of 384 people and the method of sampling was simple random. The research data were collected using library and field method and the tools used in the questionnaire. The reliability of the questionnaires was confirmed by Cronbach's alpha (0.879) and the validity of the tool was confirmed by content method. The data of the research were analyzed with the help of LISREL software using statistical, descriptive and inferential statistics. The results of this study indicate that perceived relationship and common language have a positive effect on trust, however, the effect of understanding the perception The results have shown that the effect of variables of trust, perceived relationship, common language, knowledge sharing and innovation on oral-to-mouth advertising has not been meaningful. Managers should develop a coherent program for the development of oral-to-mouth advertising through careful examination and awareness of the needs and demands of customers

Today, advertising is an inseparable part of the Economy. Advertising in Today's world is one of the most important issues in the delivery of goods. According to the number of advertising tools in the introduction of Products,The term advertising is rooted in Congregation of Propaganda, founded by the Catholic Church in 1983 Advertising has changed a lot over time and has had its own characteristics in line with the developments of each Period. Today in marketing science there is a claim that the behavior of brands is similar to the behavior of humans. In fact, this similarity illustrates this point Brands, like humans, in addition to external appearances, also have a unique esoteric identityTo help businesses achieve a competitive advantage. Companies often use brand development as a way to promote their products.