نشریه رسانه های دیداری و شنیداری
پیاپی 37 (بهار 1400)

The national media has a wide effect on the consumption culture of its audience. Therefore, during the process, the possible effects of the products of this media are identified before production to control and reduce the undesirable effects, which is called effect assessment. In order to assess the media content effect, in the first step, the effect assessment framework must be designed. Therefore, this study seeks to provide a framework for assessing the effect of national media programs on consumption culture.The effect assessment framework of the present study is presented in the form of a checklist. For this purpose, first the model of the content media effects was introduced and then by theme method, the dimensions of consumption culture with respect to religious and Latin sources were presented. Then, using the implication method, the initial list of checkpoints which are the possible media effects on consumption culture, was produced. This initial list consisted of 51 checkpoints, which according to the proposed steps of Stufflebeam in checklist design, were classified into 14 floors and 3 macro-floors and then described and its use and validity were approved. Then, the proposed process of effect assessment with reference to the checklist was mentionedEffect assessment of national media programs with the focus of the checklist produced in this study can increase the attention of managers, programmers and supervisors in the national media to the effects of content on consumption culture and help them reduce undesirable effects and reinforce the desired effects.

The structural approach to narrative, especially literary and dramatic works, makes it possible to identify internal mechanisms and discover the hidden structural patterns and study how these works are constructed. This research concerns the application of Todorov’s narrative model capacities in the analysis of storytelling sequences concentrating on the application of one of the most effective narrative structural patterns to the design and development of storytelling sequences. This research has used a qualitative method with a narrative analysis approach in which purposive sampling has been conducted. Data gathering methods include focusing on observation, published books, and articles. Based on Todorov’s narrative theory, it would be possible to identify and clarify the basic structural units of TV drama. For the structuralist analysis and expansion of Todorov’s narrative pattern capacities, the Strange Things series has been chosen as a case study. This study shows that Todorov’s narrative theory is widely used in the analysis of the narrative structure of fictional serials and its subsequent structure is consistent with the structure of television dramas.

Decoupage, apart from its known principles, can be considered as the exclusive way that, beyond the technique, creates a situation before the rules and contractual frameworks between the director and the text narration. This research has been carried out to objectify the imagination and imagery based on the narrative in the mind of the creator of the work focusing on a fundamental purpose and the main issue which is the functional study that the decoupage process uses. The research method is qualitative with an approach of cognitive sciences and based on the theory of material attraction using library resources and audio-visual archives. To make the discussion feasible and revealing, the researcher has carefully studied and analyzed the works of three different directors made in various countries and different years of Kafka’s ‘The Metamorphosis ‘ story in a case study. The research findings indicate that the scene is formed in the executive state which is completely Influenced by the momentary mental conditions, it depends on the lived experiences, the material ahead, and the director’s abilities. The result of the research shows that the director, by choosing the style of the desired cinema, uses the available capabilities and facilities, and in the executive situation creates scenes that, while being taken from the cinematic style, belongs to him. Therefore, his work makes him different from others.

Social networks, along with the growth and dynamism of cyberspace, have provided new opportunities and challenges for audience communication and have provided a platform for interactive and reciprocal relationships. In the meantime, supporting celebrities and celebrities has become a popular method on traditional media and social networks. Therefore, the present study examines the effects of the attractiveness of celebrities in advertising on social business using a theoretical model derived from the probability of scrutiny (evaluation) and the credibility of the source. This research is of applied type, it has been done by descriptive correlation method and the statistical population includes Iranian users of Instagram social commerce pages who have been exposed to advertisements of famous people and have had the experience of buying from these pages; In this regard, information was obtained through an online questionnaire among 400 audiences of social commerce Instagram pages and SPSS and Smart PLS software were used for processing and modeling. The results showed that the variables of attractiveness and reliability of the advertiser with the variable of attitude towards the brand (brand); Also, the variables of expertise and reliability of the advertiser have a significant relationship with the variable of product attractiveness; On the other hand, between the attractiveness of the advertiser and the attractiveness of the product; Also, the expertise of the advertiser was not significantly related to the attitude towards the brand.

The prevalence of the Covid 19 and the need for accurate information about disease conditions and public awareness has shown the importance of media, especially the mass media, in managing this emerging crisis. This study aimed to identify the news coverage of the Covid 19 outbreak in IRINN and the BBC Farsi channel and to address the strategies of news media in the face of this global crisis. For this purpose, and based on the theories of agenda-setting and framing, news related to Covid 19 in two important news bulletins ( 13 hours IRINN and 18 hours of BBC Farsi channel) were selected and analyzed from September 22, 2016, to March 1, 2017. According to the research findings, IRINN has considered four strategies: “ society calming “, “demanding “, “informing “, and “ paying attention to health communication “ for the initial confrontation with the Corona crisis. On the other hand, the BBC Farsi in its coverage of the Coronavirus outbreak in Iran has taken an “ ambiguous “ and “ public distrust “ approach to the sovereignty of the Islamic Republic of Iran, relying on its “ information strategy. “ Doubting the accuracy of daily statistics announced by the Ministry of Health of Iran “ and “ inducing inability to manage “ are among the components of this distrust in the face of the crisis. In addition to publishing daily statistics on coronary heart disease, IRINN followed the popular demands, calmed society, addressed issues and problems related to the Coronavirus in various fields, especially the economic field, and continuously reviewed the existing problems and measures taken.

Media competitiveness in the national and transnational media sphere is closely related to the speed and agility of the media. The speed and agility should be visible primarily in content production processes. New communication technology is the element to achieve agility by making the media system and the current and future production processes smart. This research tends to recognize the role and position of New Communication Technologies in TV and radio production processes agility in IRIB using survey method. The statistical population of this research is IRIB managers, experts, and personnel. The research findings indicate that new communication technologies are essential tools for ‘ content production operation speed-up, production model and system flexibility, high quality and custom order increase, and integrity and low complexity of content processes, before, during, and after production. These components are also requirements for achieving media excellence that directly impacts the agility of TV and radio production processes.

One year after the exit of the United States from the JCPOA agreement, Iran has announced that would suspend certain measures under the JCPOA articles 26 and 36. Various news sites covered the news of Iran’s obligations reduction. The method of discourse analysis has been employed in this research using the Wendyek discourse mining approach. The beginning of the research is on Wednesday, May 7, 2009, when Iran took the first step to reduce its obligations and ended on November 11, 2017, ie. a few days after the fourth step of reducing its obligations. This research covered 9 news out of 122 ones published in BBC Farsi while this research has been dealing with the issue of Iran’s obligations reduction by selecting the purposive sampling method. Findings indicate that the Iranophobia discourse is the dominant one in BBC news Farsi texts. It has been emphasized that Iran’s acquisition of nuclear weapons is considered a violation of the IAEA. What is clear is that the global imperialism discourse dominates the BBC Farsi and the United States has been accepted as a superpower with which other countries are forced to comply with.