نشریه مطالعات مدیریت گردشگری
پیاپی 3 (زمستان 1382)

In spite of considerable growth of tourism industry in recent decades and it's important economic and cultural role in destinations, there is not consensus in tourism development and its outcomes, and few analysis have been done on the resident's attitude. Much of the recent studies are focused on economic effects of tourism development. Because of this reality, this paper focuses on residents perceptions into economic & cultural effects of tourism development.

International society's reaction to the way of the world's communication, made analysts find a way toward nations’ contemplation and attempts of scientists and scholars provided a space for friendship and peace. Although Peace and Friendship strategies are still ambiguous. In the light of this truth, tourism industry as the first & most effective step of creating a contemplate and common conceive of international & cultural concepts, is an essential need in the 3rd millennium and a great concern of different nations. Guest & host society are the most important factors of the tourism industry. There are many societies which interpret the cultural idioms with the benefits of tourism industry. In this trend, cultural relationship & ecological communications lead to social changes bilateral affection of host & guest cultures are ignored. In 1995, Wall, has affiliated this subject to the bilateral relation between cultural tourism & on the other word to the host and guest cultural relationship which needs to be discussed separately.

Service industry has identified the customer or user as the most critical voice in assessing service quality. What are the costs behind supporting customer satisfaction? What are some of the issues youve had to address around customer-level satisfaction and how have you overcome them? These are the main questions that have been discussed in this paper. In this paper we outline an overall approach for measuring service quality that differs substantially from the conventional paradigm. The conventional attitude-based approach relies on assumptions about the link between evaluations of service quality and subsequent behavior which are not supported by the substantive body of research findings. This paper explains a different approach which looks directly at service provision by using descriptive measures and seeks to relate these to observed buying behaviors. The approach has been trailed across a number of service categories with promising results. After a discussion of the differences between different methods, a quality perception measurement instrument for the company is developed and applied to a sample of railroad company clients. Considering the importance of this item, tended to write the article that not only clarifies the side effects and results of tourism on development, but describes positive effects of cultural interaction as well as familiarizing ways and introduces the religious identity. In the field of tourism between the two most important religions "Islam & Christianity " made a survey about finding some ways to gain the contemplate and common comprehension. Also mentioning existent problems and difficulties, tried to demonstrate the last achievements. existing statistical data, and research results and finally have an extended discussion on solutions and suitable suggestions for clarifying methods of the industry ' s negative effects on the base of non - cultural relationships. Wishing to obtain a successful trend in deepening Peace & Friendship. principles between these two divine religions in order to clarify the tourism common points.

This article discusses the nature of service quality. It begins by discussing the generally accepted model and then describes refinements to that model, firstly in terms of the determinants of service quality, and secondly in terms of the nature of customer expectations. Finally the model is developed to include the relationships between delivered service, perceived service quality, and the other service evaluation constructs - satisfaction and value.

There are many different methods for tourism based on preference, taste & buying power of tourists. This paper, points out considerations of social tourism. There are a myriad of definitions for social tourism. The paper begins by setting out what social tourism is- its size and delivery. Social tourism is a kind of travel that can be done with assistance of government & related organizations. Also, it assists tourists who arent able to provide the cost of travel. The costs of travels are established by the traveler's trade union, government, public carrier, hotel or association. Travelers thus assisted are in low-income groups, older age groups or workers in organizations authorized to receive such subsidies or vacation bonuses. Our focus here is to understand what techniques and tools can be usefully applied to social tourism. We concentrate to identify how it is impacting positively or negatively on social development targets.

The goal of this study is to survey factors affecting tourist''s satisfaction. The study is carried out by the Survey Method; and the data are collected by questionnaires, from a sample of 250 foreign tourists of the Kish Island (Iran).The study uses Meslow’s Need Hierarchy Theory, Homans’ Exchange Theory, and Morton’s Instrument and Goal Theory, in order to explain the tourist''s satisfaction. The results of this survey show that there are significant and positive relationships between demographic factors, economy, tourists'' knowledge, and experiences, propaganda, Iran’s political situation, tourism attractions, nationality, religion, and tourism satisfaction. The results of the multivariable analysis show that the variables of market attraction, tourists’ rights, historical attractions, and age are factors that have the most effects. They are entered into a regression equation. They could explain more than half of the variations of the dependent variable. By considering this, it seems that the theoretical model of the study, which is derived from the mentioned theories, is a proper and efficient model to evaluate the tourists'' satisfaction.