نشریه مدیریت بازاریابی هوشمند
پیاپی 6 (بهمن و اسفند 1399)

Corporate governance is the rules, regulations, structures, processes, cultures and systems that achieve the goals of accountability, transparency, justice and respect for the rights of stakeholders. Corporate governance has become one of the main and dynamic aspects of the business world. It is increasing dramatically. In recent years, the height of corporate financial scandals has given special importance to the issue of corporate governance. One of the main factors in improving economic efficiency is the corporate governance system or corporate governance, which includes a set of relationships between the company's management, board of directors, shareholders and other stakeholders. The corporate governance system provides a structure through which the goals of the control firm and the means of achieving and monitoring the goals are determined. This system creates the necessary motivation to achieve the goals of the firm and the organization in management and also provides the ground for effective supervision. Therefore, companies use resources more effectively. Thus, by controlling the company by major shareholders can be Provided control tools to protect shareholders' interests, thereby monitoring the company's performance. Corporate governance, above all, aims at the long-term life of the enterprise and seeks to protect the interests of shareholders against the management of organizations.

Tax avoidance is a major component of underground activities or the irregular part of the economy to reduce taxes, and economists are increasingly looking to analyze this phenomenon. In fact, tax avoidance refers to the efforts of a person, company or institution to reduce taxes paid, and is a kind of use of legal loopholes in tax laws to reduce taxes. Tax avoidance is a tax evasion activity, without breaking the lines of law and within the framework of tax law. Given that the tax structure is highly dependent on the governance structure and improvements in the governance structure and control of corruption lead to public confidence in the government and can reduce the underground economy and tax avoidance, examine the relationship between the quality of institutions and good governance. Tax avoidance is also important. In this approach, we will review tax, tax evasion, tax avoidance and examine the impact of tax avoidance factors on the economy.

The concept of integrated marketing communications has been the focus of research among academics and researchers since the 1990s. Proponents of integrated marketing communications agree with the fact that the consistency of marketing communication messages is one of the cornerstones of the integration approach. In today's competitive and changing environment, companies must use a variety of new communication methods to maintain profitable relationships with customers. . Media advertising, public relations, direct marketing and sales promotion tools are some of the marketing communication methods that must be effectively integrated for the success of the organization through a system. In this regard, the concept of integrated marketing communications (IMC) by integrating messages, strengthens the base and position of the company in the market and empowers companies and organizations. In fact, a constant need to explore a wide range of topics It is created in online and offline communication campaigns and doubles the importance of such a study.

The purpose of this study is to investigate the relationship between Internet services and green banking services. After World War II, the reconstruction of damaged economies and the promotion of economic growth with the aim of faster improvement of welfare indicators became increasingly important.  At that time, natural resources and factors of production were considered unlimited and the environment was considered as an inexhaustible reservoir to feed the programs of rapid economic growth. However, the developments that took place in the following decades, the need to pay attention to natural resources and create a balance between the rate of exploitation of the environment and the speed of its restoration and return were highly welcomed.As a result of concepts such as green economy or environmentally friendly economy; Green growth and green banking have come to the fore in recent decades and have attracted the attention of countries and regional and international organizations. In this article, after introducing concepts such as green economy and sustainable development, the new issue of green banking is discussed.

Today, due to the limitations of natural capital, it is necessary to balance the rate of utilization of environmental capital with the speed of restoration and their return. Thus, issues and concepts such as green economy and green banking have been considered by countries and regional and international organizations in recent decades. And banks can contribute and influence by using the implementation of green banking to achieve the goals of the policies of the entire resistance economy, production and employment. Green banking was officially started and expanded in Western countries with the aim of preserving natural capital. The initial decision of this type of banking is to minimize the use of paper in banking due to the need to cut down trees, which are the main assets for increasing oxygen production and reducing carbon dioxide. Green banking is paperless banking, without fuel and without wasting time and energy, and if it is the main priority of consumers of banking services, it will pave the way for sustainable development in the country. This article reviews previous articles and research in the field of green banking and its importance and status.

Deciding on capital structure is one of the most challenging and vital decisions companies make to survive in a competitive market. Examining financing methods is one of the most important tasks of financial managers, which always affects the wealth and capital of shareholders. Usually, most companies start their activities with small capital and after being listed on the Tehran Stock Exchange, they need liquidity to develop their activities and implement development plans. In this case, companies issue new shares due to the limited credit of the banking system and the complexity of the process of obtaining a license to issue bonds. Now, considering that the companies listed on the stock exchange have a great tendency to increase capital and also the existence of various methods to increase capital, it was deemed necessary to conduct research on the methods of capital increase and their impact on stock returns.

The formation of social contracts in formal and informal figures is a sign of the efforts of individuals in a society to put civil society on the path of development. Customer service, appropriate services and implementation of services have been identified and analyzed as identified factors in order to optimize the development path. In recent years, one of the problems in Iran is the collapse of the economy and reduced entrepreneurial growth. And it has been the start-up businesses, because many entrepreneurs in Iran have not considered the factor of market penetration and market development and have set the main goal of starting a business to generate income. The purpose of this study is to examine the characteristics and determine an appropriate framework for social accountability of Iranian public sector organizations based on market development methods. Because by optimizing the accountability framework and correcting the mistakes in organizations, we can have a more organized system for accountability.