مجله مطالعات مدیریت ورزشی
پیاپی 67 (امرداد و شهریور 1400)

The purpose of the present study was to Measuring and prioritize the sponsors' goals of commercial advertising in sports fields. In terms of outcome and purpose was a type of applied research and a survey research which is implemented in the field. The statistical population of the study included all CEOs, marketing and sales managers of sponsored companies with commercials in sports fields in football, volleyball, wrestling, futsal, karate and taekwondo, heads of sport federation marketing committees, CEOs of Premier League clubs in the fields. Football, basketball, volleyball, and futsal were in the 97-98 season and university professors and professors were in the field of sports marketing (200 people). Sampling was done as available and finally, after distributing and collecting the research questionnaires, 79 questionnaires were completed and analyzed. The Van Harden (2004) Sponsors Targets Questionnaire was used to collect data. Data were analyzed using descriptive statistics to classify the data, and confirmatory factor analysis models in Amos software and SPSS software were used to test the research hypotheses. The findings of the study showed that the priorities of the sponsors were as follows: 1- overall corporate goals, 2- marketing and subversion goals, 3- communication-environmental goals, and 4- media-advertising goals. The results of confirmatory factor analysis also showed that the sponsor's goal model is well-suited.

The purpose of this study was to investigate the role of service quality and word-of-mouth on the return intention on the mediating role of destination image in Pooladkaf ski resort in Fars province. The research method of this study was descriptive-correlational.The statistical population consisted of all tourists in the winter of 2018 in Pooladksf ski resort. Due to the uncertainty of the number of the statistical population, 384 questionnaires were distributed by available method and 330 questionnaires could be analyzed. Four questionnaires of sport Service Quality(Liu, 2008), Word-of-Mouth(Goythe et al, 2010), Destination Image(Davis et al., 2009) and Return Intention(Lim, 2006) were used to collect data. The face and content validity of the questionnaires were confirmed by 10 sport management professors and the reliability of the questionnaires was confirmed by Cronbach's alpha coefficient. PLS software was used for fitting and testing the hypotheses using Structural Model. The results showed that the service quality and word-of-mouth advertising had a direct and significant effect on the intention of tourists to re-attend. The mediating role of destination imagery on the relationship between service quality and return intention as well as the relationship between word-of-mouth advertising and return intention was confirmed. Model fit analysis also showed that the proposed model had a moderate fit. Based on the findings of the study, it is suggested that by creating a specialized committee, strategies should be designed and implemented to increase the services quality and positive word-of-mouth and thereby enhance the destination image to increase tourists' return intention.

The purpose of this study was to investigate the role of charity and advertising to purchase of sports products. The research in terms of purpose was an applied and In terms of the methodology was a Semi-experimental research. The statistical population of the study was physical education student 25-35 years old and the sample was 40 volunteers (20 men and 20 women). In order to provide research tool, images were adapted by two research strategies (charity and advertising). Validity of images was confirmed by 10 sports marketing experts. Enobio electroencephalography device, 20 channels, was used to record the waves. A questionnaire was used to measure purchase decision and self-assessment manikin were used to measure arousal. By considering the role of the frontal lobe in attention, the alpha and beta waves in this area of the brain were examined by F3, F4 and FZ channels. Data were analyzed by using of SPSS 22, Matlab 2013 b and descriptive statistics and inferential statistics including Friedman test and Binary logistic regression. The results showed that the changes of alpha and beta waves in the charity strategy were higher than the advertising fit. This strategy involves the brain in frontal lobe greater than the advertising strategy. Also Neurological psychological responses explain a significant percentage of consumer buying decisions. Therefore, marketers and researchers can use this finding in their promotion strategies to make their promotional activities more effectiveness.

This study investigate the effect of electronic and non- electronic sports on the life quality and physical fitness skill related indicators. The population of this study contained 900 female students of the high schools Shar-e-Rey district 2. Among them 60 were selected randomly and were categorized into four groups according to the amount of their sports activity and electronic sports. The research method was descriptive and semi-experimental, which was conducted in the field. A standard life quality questionnaire was applied to measure the life quality of the subjects and to evaluate the effect of this study on them. The face and content validity of the questionnaire was obtained by the faculty of physical education and its reliability was determined using Cronbach's alpha test of 0.83. Descriptive indices and statistical test of covariance analysis were used to analyze the data. The results of the study indicated that the mean and standard deviation of the post-test of life quality variable were 2.90 ± 0.37 in control group , 2.83 ± 0.31 in sport group, 3.03 ± 0.20 in electronic games and 2.88 ± 0.25 in electronic and sports and games. On the other hand, there was no significant difference between pre-test and post-test of life quality (P> 0.05, F = 1/02). Regarding the physical fitness variables, the results showed that there is a significant difference between the pre-test and the post-test variables of agility, throwing the ball, reaction, raising the shoulder and the horizon bar.

The purpose of this study was to Structuring Factors Effecting on Boundary‐Spanning Improvement in Sport Federations. The current research was of Mix Method. The statistical population of the present study in the qualitative section consisted of experts who were aware of the research topic. The statistical population in the quantitative part of the study included managers of sport federations of the Iran. The research tool was semi-structured interviews and researcher-made questionnaire that designed accord to the aims and method of the research. SPSS and PLS were used for data analysis. The results of this study showed that specialized knowledge, communication, technical infrastructure, national and international cooperation background, motivation, database, management aspects and legal aspects were identified as effective factors. Finally, drawn conceptual model with using the structural modeling method. The results of the research showed that all the relations of the research model have a significant effect due to having a T-value higher than 1.96.

The purpose of the present research was to present a structural model for Iranian sports events brands. It is an applied study in purpose and descriptive-survey in nature. The statistical society consist of all academic professors in sport management and marketing and managers and experts in holding sport events, that the sample size was determined to be 354 individuals with sufficient number based on 16 latent variables selected through convenience and purposive sampling. Data were collected using a researcher-made questionnaire. Structural equation modeling is used to analyze the data and check the fit of the model. According to the results, the event attribute has a significant effect on marketing, innovation, competitive advantage, and event brand capability. Event branding capability also has a significant effect on event branding and marketing, event marketing on competitive advantage, brand value, event brand performance, and branding, event innovation on event marketing and competitive advantage, event competitive advantage on brand performance and brand value, and finally, event brand performance on brand value. Arguably, sports event providers can enhance the service quality perceived by the participants by adopting several measures such as implementing performance quality-control programs, improving service quality (SQ), as well as considering the physical attractiveness of sports venues, pricing tailored to the type and quality of the event, and reducing indirect costs such as time, transportation, and information acquisition. Consequently, they can strengthen their brand equity.

Today, researchers have witnessed common statistical errors in many scientific articles. In order to the results of scientific articles to be reliable, they are judged in sports management journals before publication, however, in some articles published in these journals, various errors are observed, which makes them invalid. Therefore, the aim of this study was to investigate the common statistical and methodological errors of sports management research in order to provide appropriate information for other authors of sports management articles. For this purpose, content analysis approach used. So, first the articles published from 2012 to 2018 in 4 Journals include: Sports Management Studies, Journal of Sport Management, contemporary Studies on Sports Management and Applied Research in Sports Management were reviewed and common mistakes of researchers was obtained. The results of the practical study of the theoretical and basic concepts of sports management in the articles published in Persian journals indicate that there are fundamental errors in the articles published in the mentioned journals. Among the large and small errors found in sports management researches, the common mistakes that researchers often make were evaluated in this study. It is hoped that by stating these mistakes and paying attention to their correct form, the quality of research, judging and publishing articles will increase.

The purpose of the present study is to design and develop a model of strategic agility in small and medium-sized sports businesses (pre-future and Then future). The present study in terms of purpose is applied and in terms of data collection was descriptive-survey. In the first (qualitative) part of the field interview, the statistical population of the study were prominent sports management professors specializing in sports businesses and prominent owners of sports businesses. The target and snowball subjects were selected for qualitative interviews in the first and second phases, respectively. (15 interviews with 14 individuals continued to theoretical saturation). And in the second (quantitative) part after collecting data from qualitative research, he made a questionnaire and this questionnaire (51 items in terms of three general components of strategic agility, strategic agility and strategic agility consequences) in Distributed among the owners of small and medium-sized sports businesses in Tehran (269 people). Use elasticity and skewness indices to evaluate the distribution of data (natural or abnormal) and to answer and answer research questions and to draw up a measurement model and structural model using SPSS version 24, Smart PLS version 2.0 and Max QDA Pro version software were used. The results showed that organizational culture, organizational structure and organizational agility are the main categories of strategic agility precursors; vision clarity, core capabilities, selected strategic goals, shared responsibility and action, the key categories of strategic agility and ultimately financial performance, Nonfinancial performance and competitive advantage are the main categories of strategic agility outcomes.

this study was designed with the aim of presenting a model to improve the status of honoring the client in the Ministry of Sports and Youth. The research method is a mixed of quality and quantitative approaches. The statistical population of the research in the qualitative section included some experts aware of the subject of research and in the quantitative section including professors of sports management and also experts of the Ministry of Sports and Youth that were aware of the subject of the research that 145 persons were recognized by conducted estimations. In the quantitative section sampling was recruited. The data collection tools were a semi-structured interviews and a researcher-made questionnaire. In order to analyze the data, used grounded theory in the qualitative part and structural equations in the quantitative part were recruited. All data analysis processes are performed by PLS software. Having done the quantitative section, 78 final codes in six general dimensions, including causal conditions, contextual conditions, intervening conditions, the main phenomenon, consequences and strategies were identified. Also, the contextual conditions (0.333) and the intervening conditions (0.202) have a more significant effect on the strategies to improve the status of honoring the client in the Ministry of Sports and Youth. In general, due to the extensive environmental changes, serious consideration should be given to the goals and programs of honoring the client in order to keep pace with these changes and respond to the needs of those who refer to the Ministry of Sports and Youth.

The purpose of this paper was to survey the snakes and ladders of achieving sustainable development goals (UN 2030 Agenda) through sport. In the snake and ladders metaphor, ladders imply to the factors that accelerate the progress toward the goals whereas snakes consider as the deterrent factors. The present research method was qualitative and based on the Grounded theory. In reviewing 97 papers with two keywords of “development” and “sport” in 30 journals approved with the ministry of science, and interviews with 13 experts from the Ministry of Sport, the National Olympic and Paralympic Committee, the Sports Medicine Research Center and academics experts that selected by judgmental sampling method; 72 independent initial codes identified and based on the conceptual and semantic relationships between the codes, 20 key concepts in the 12 categories were identified as snakes. These barriers have been addressed in the framework of six goals of the 2030 Agenda that sport has a direct role to achieving them. Also, 26 ladders or accelerators were identified within these six goals and 26 initial codes were grouping into 14 concepts and 9 categories. In general, sport is more likely faces with snakes at the macro level (such as poor integration of policies or insufficient infrastructure), although rules and regulations, in some cases, were the ladders, but most of the ladders can be found at the individual level (individual motivation) and at the community level (civil society).

The purpose of this study is the effect of organizational culture on productivity with the mediating role of creativity and innovation in the Ministry of Sports and Youth of Iran.The research method is descriptive-survey. The statistical population of the study was all experts of the Ministry of Sports and Youth (400) that through random sampling, 198 people were selected as a sample. For data collection, four standard questionnaires of organizational culture of Cameron and Quinn (2006), Shahbazpour manpower productivity (2014), organizational creativity of Darabejeh (Fathi, 2013), organizational innovation (Anna Sankoska model 2013) were used. In order to analyze the data, factor analysis and to model structural equations with SPSS and Amos software have been used to present the research model.The findings of this study showed has a positive and significant effect that organizational culture on human productivity (β = 0.69, T-Value = 10.35), organizational culture on innovation in the organization (β = 0.48, T-Value = 7.60), Organizational culture on creativity in the organization (β = 0.57, T-Value = 8.90), Creativity on innovation (β = 0.85, T-Value = 12.90), Innovation on human productivity (56 Β = 0.0, T-Value 11/35) and creativity on human productivity (β = 0.71, T-Value = 10.21).analyzing research findings, managers try the culture of this ministry tend to a team culture and adhocracy culture, Which gives the field of flexibility and focus on the indoor and outdoor environment, Creating a friendly environment for creativity and innovation .As a result, employee productivity and the growth and flourish the organization

Sport is introduced non-political only in appearance; but this social issue has long been a battleground for power in politics. From the first days of structuring, illusive sports field in Iran has always seen the presence of rulers from other fields, except for short periods. While ports development is a systematic, intertwined, and highly specialized that is becoming increasingly complex; In this context, the human resources of the sports field, who have a deep knowledge and appropriate experience of the sports field, are undoubtedly the best options to be at the top of the general management of the sport. Therefore, the purpose of this study is to analyze the options among sports management professionals for the position of the Ministry of Sports and Youth. For this purpose, using the actor analysis technique and the strategic the planning simulation tool called Mactor, the degree of Impact and effectiveness of key actors of the sport field on each other, and also identifying the position of each actor towards the goals were examined. Seventeen sports management experts who were selected purposefully, completed the actor-actor and actor-goal matrices. The implications of the actors toward the goals, the scale of the actors' competitiveness, the convergence and divergence of the actors and the goals, as well as the net distance between the key actors and the goals, were carefully examined with the software. The goal of political behavior development is of particular interest to all sports actors.