نشریه مدیریت بازاریابی هوشمند
سال سوم شماره 1 (پیاپی 13، فروردین و اردیبهشت 1401)

The methods of financing charitable organizations is one of the most important issues that is less addressed in Iran. Based on the self-selective unlimited online survey method, the present study measures the behaviors, attitudes and beliefs of the Iranian people about how to help charitable organizations, time intervals of providing aid, channels of familiarity with charitable activities and the amount of cash donations to charitable organizations. Based on the research findings, it can be claimed that the attitudes, behaviors and beliefs of the participants in this study are very close to the method of crowdfunding. In this way, organizations can receive small amounts of money from large numbers of people by setting up the right platforms. The findings of this online survey show that most of the participants have become acquainted with charities through social networks, they end up donating within a month, and most of them donate less than 50,000 Tomans, which confirms the effectiveness of the co-financing method in It is Iran. It seems that the move towards crowdfunding by charitable organizations in Iran can be effective in financing them according to the benevolent actions of the people.

Financial operations and accounting is one of the most important processes in any organization that shows its impact on other sectors in the form of financial flows and causal relationships. Therefore, by defining financial processes in the form of system dynamics method, these processes can be modeled and dynamically analyzed. The system dynamics method, by defining the causal relationships between variables, seeks a comprehensive and systematic understanding of the performance of the whole system and the recognition of the internal relationship between the components of the system. On the other hand, investors today consider many factors when choosing an investment. Based on existing approaches, investors' decisions are not made solely on the basis of technical and rational analysis. In this research, in order to investigate the application of system dynamics in financial decisions, the researcher has first obtained a classification of these tactics by using library studies and reviewing previous research. The following is a review of system dynamics and financial decision making. In the end, this research has ended with a conclusion and suggestions.

With the spread of the Covid-19 disease and the necessity of remote work to survive and continue business activities, various organizations have been placed in a new situation where the formation of digital marketing strategies and their implementation in cyber space has become more important. Through an intelligent and exploratory approach, this research examines the most effective cultural factors that influence the success or failure of organizations'' marketing during remote work. By analyzing the data obtained from semi-structured interviews with employees and management staff involved in the marketing departments of telecommuting organizations, this research identified behavioral patterns and cultural values that can contribute to efficiency and creativity in marketing in remote work conditions. Some of the critical factors found include emphasizing employee self-management, encouraging the creation of innovative ideas in marketing, flexibility in organizational policies and protocols, and giving importance to functional productivity rather than regular working hours. On the contrary, data analysis shows that the lack of effective communication between remote teams and management challenges in performance monitoring are the main obstacles in implementing effective marketing strategies. These findings are important, because they indicate the changing role of cultural factors that influence the marketing of organizations in the telecommuting ecosystem.

The chapter provides a systematic review of 1722 international marketing articles published in the top six international business journals during the period 1995–2015. The analysis focuses on five major areas: profiles of authors involved in international marketing research; major contributors of international marketing articles based on their productivity and impact; structural characteristics of articles published on international marketing; articles with the greatest impact in the international marketing field; and specific themes of international marketing research covered and their evolution over time. The analysis revealed that the international marketing field has experienced a significant proliferation during the investigation period as demonstrated by its continuous refinement, improved quality, and extensive topical coverage. Fruitful directions for future research on the subject are discussed..

The present study was conducted with the aim of investigating the relationship between psychological capital and human resource productivity in Semnan gas company. This research is applied in terms of purpose and descriptive in terms of data collection method and is considered to be correlational.The statistical population of this research consists of all the official employees working in the mentioned company, among whom 107 people were selected to perform the test steps and by random sampling method .Luthans Psychological Capital Questionnaire and Hersey and Goldsmith's Human Force Productivity Questionnaire were used to collect data. After analyzing the data and applying Pearson correlation and linear regression tests, the results showed that among the dimensions of psychological capital, the components of self-efficacy, optimism and resilience have an effect on the productivity of human resources, but the effect of the component of hope on the productivity of human resources in this The company was not approved.

From the beginning of history until now, human life has been full of ups and downs to achieve perfection and progress. . It is obvious that the old methods of production and distribution of knowledge, which are designed based on face-to-face communication, are gradually losing their effectiveness and the need to use new tools is felt. In order to meet this need, e-learning, which is an evolved form of the old methods of teaching and learning using information technology, was introduced in the early decade and quickly introduced as the superior method of learning in the age of knowledge and awareness. E-learning is actually learning through computers, multimedia computer networks and the Internet, which has become accessible thanks to the increasing growth of information technology. E-learning will move the learning process from traditional classroom to online learning and will bring many benefits to the learner and the organization. Time and place in e-learning teachings lose their modern meaning in traditional classroom methods, meaning that there will be no time or space constraints. In this article, we examine the characteristics, factors and challenges facing e-learning, and analyze it from different angles, and we will try to explain and present it as much as possible.

One of the most important pillars of business intelligence is competition. Competitiveness and competitiveness in businesses are based on information. What is now formed in gaining a competitive advantage based on intelligence and intelligence is the component of competitive intelligence. Using this type of intelligence (intelligence) can help managers and strategists in the competitive market in identifying situations, whether possible, definitive, or uncertainty. The purpose of this article is to manage and organize the competitive intelligence of Fars Province Gas Company based on the criteria of multi -criteria. The data collection in this study was researched using the couple's comparison questionnaire by 21 experts, managers and experts of strategic units in the field of commercial intelligence and competitive business of public and private organizations. With improved fuzzy hierarchical analysis method, the results showed that managerial factors weighing 0.288 in the first rank, 0.205 weight supply factors, operational factors weighing 0.87 in third, strategic factors weighing 173/ 0 ranked fourth and marketing factors weighing 0.147. Therefore, in a state of uncertainty, if competitive intelligence is to be used in organizations, according to expert polls, these comprehensive components and their priority should be operational in designing and establishing competitive intelligence.