نشریه مطالعات رسانه ای
پیاپی 54 (پاییز 1400)

The main purpose of this article is to design a model of the impact of organizational media on employee attachment and increase organizational commitment to Sepah Bank's digital transformation program. The method of conducting research is mixed (qualitative-quantitative). In order to conduct this research, in addition to studying the documents, the content analysis technique with MAXQDA12 software has been used to identify the factors affecting the effect of organizational media on employee attachment and increase organizational commitment to Sepah Bank's digital transformation program. The statistical population in this study was all experts in the field of marketing and business as well as social and organizational media to theoretically saturate 11 interviews. Semi-structured interviews with experts were conducted in 1399 as basic, organizing and comprehensive themes. To determine the current status of dimensions, one-sample t-test and structural equation method were used to design the model. According to the semi-structured interviews, 6 dimensions and 27 components were extracted. Finally, the organizational media questionnaire with 27 components was made as a researcher and attachment questionnaires with 3 dimensions and commitment with 3 dimensions were designed as standard and on 411 employees of Sepah Bank in Tehran to review the current situation and provide a model. Was implemented. The results showed that organizational media has the most impact on organizational commitment with a coefficient of 0.704 and attachment with the lowest impact with 0.697.

The subject of this article is the elements of creating suspense through rotating narrative in cinema and fiction. Whenever in a literary or dramatic narrative (whether novel, film, etc.) the writer or screenwriter, in addition to the main narrative, brings together several other sub-narratives, the narration is of a rotational type. In simpler language, rotational narrative can be considered as a collection of sub-narratives in the heart of a large narrative whose sharp movement forward in fiction and cinema creates rotational or rotational narratives. In this structure, one of the prominent elements of narrative is the creation of suspense and expectation in several directions, because the audience (viewer) is involved in several incidents. In the home series "Heart" directed by Manouchehr Hadi, through the technique of circular narration, we see several alternating narrations and as a result, the viewer is suspended. Now, in this research, which is provided by a descriptive-analytical method, we intend to analyze the structural elements of the periodic narrative while analyzing its structural elements. The results of the present study show that the periodic narrative is a macro narrative that is a collection of sub-narratives that are created by elements such as flashback, suspension, characterization and descriptive pause.

The purpose of this study is to develop a model of media communication to achieve sustainable development of media agriculture. Qualitative research was grounded in theory through interviews and saturation with selected experts in the theoretical sample. In order to validate the research findings, using the views of professional media reporters, experts, professors and agricultural experts of Isfahan Jihad Agricultural Organization and the Ministry of Jihad AgricultureFor this purpose, the data theory method was used, including three stages of open, axial and selective coding, Strauss and Corbin. 45 in-depth and semi-structured interviews were conducted with theoretical sampling with related experts and in order to evaluate the validity of the model, it was developed and presented to 10 professors separately and their opinions were obtained for correction and adjustment.The main phenomenon of the research was media exploitation for agricultural development and improvement. Conditions due to drought and water shortage, lack of expertise, lack of responsibility, lack of interaction, inability of public opinion, distrust, inappropriate media content, secrecy and tasteful gatekeeper, inappropriate media policy, low communication ability, social dissatisfaction is identifiedAnd interfering factors in filtering issues and lack of free access to some media such as Telegram and Facebook, lack of progress in reform in the process of dialogue between the parties, financial abuse of a special class and lack of National Association of active journalists in agriculture and diversity of agricultural audiences and diversity Agricultural media audience.

Emerging technologies in the new millennium have influenced the evolution and change in human life. The Internet of Things is one of the most important global trends. It is clear that technologies, in addition to positive effects, also face challenges. Identifying challenges can help create effective solutions to deal with the negative effects. Therefore, in this study, the social and economic challenges of the Internet of Things have been studied and extracted. The research method is library method and documentary analysis. The selection of articles was done by purposeful sampling in Google Scholar and Infomedia databases and sites related to Danish ministries. The results show that social challenges with indicators of privacy and personal security concerns, the need for mechanisms for security, as well as information protection, the need for mechanisms for information and education and legislation, attention to ethical and human-centered aspects, concern Extensive government oversight is concerned with the misuse of data, attention to humanity and ethics when designing the Internet of Things, and consideration of the public interest in the government's strategy for advancing the Internet of Things. Economic challenges include the need for organizational change and concerns about the traditional administrative structure of companies and the non-acceptance of the Internet of Things.

The effect of media content on individuals, institutions and the general public can be measured and identified. Media effect studies have been the focus of communication and media scholars around the world since the beginning of the twentieth century; And The number of domestic studies has also been growing in recent years, but the qualitative evaluation of this trend can make researchers aware of the criticisms and gaps in existing research to pave the way to improve the quality and improve the research process in this area. Therefore, after presenting the model of media content effects, this study examines 39 selected articles using a systematic review method. The findings of this study show; Despite the quantitative growth of media effect studies in recent years, these studies have often focused on the tangible cognitive and behavioral effects of the individual and have ignored the intangible effects of emotion, attitude, belief on institutions and the public. Ignoring the active role of the audience in the effects of the media, the dominance of quantitative methodology, ignoring the macro public and institutional effects, short-term studies of media effect studies and inaccuracy of metrics are among the criticisms of most of these studies. In the continuation of this article, while presenting a proposal to address these criticisms the existing gaps of each field of cognitive, belief, attitude, emotional and behavioral effects are presented as a guide for the qualitative development of this field of study.

The present article attempts to explain the role of Jung archetypes in the formation of a comparative analysis of the two fluid Iranian novels "This Dog Wants to Eat Roxana" and "Probably Lost" as a representation of social experience. After reading the studied novels, the author observed that the narrators of both novels seek to confront their archetypes. Which are inherited in all individuals so that they can face the unknown area of their personality that is hidden and unknown to others and themselves by referring to the past and being aware of their collective subconscious, in this way communicating with themselves and their relationship with Improve others. But the way of dealing with archetypes was different in these narrators. In the novel, I am probably lost, the narrator of his knowledge wants to reconcile his shadow with his animosity. And this is how to get rid of the loss in the past and reach balance in the present life. But in the novel, this dog wants to eat Roxana And it is through the window of acceptance of Jung's archetypes that the individual subconscious, and ultimately the model of social relations, manifests itself in the social life of the novel. It is the narrator who reaches the stage of individuality by rejecting these shadows; An individual who leaves him alone but the narrator of the novel "Probably Lost" finds himself in the back and forth between animosity and shadow and understands the pattern of social relations in this regard.

Today, the role of television media in society is declining, and perhaps one aspect of it is the reduction of social capital of the media brand, and another reason is cyberspace, which is increasing its popularity. The purpose of this study was to build a suitable model for branding Nasim TV network to increase social capital using structural gap theory and social resources. The statistical population of this study included professors and managers of the radio network and media activists who were selected from the method of targeted sampling and snowballs based on the inclusion criteria. The required information was obtained by using documentary studies and semi-structured interviews for 908 minutes and 10 interviews with theoretical saturation condition. The results were analyzed using content analysis method using MAXQDA 2020 software. The results of the analysis included: 262 primary data, 70 citation themes and 3 basic themes in structural, cognitive and communication dimensions. The results showed that the main factors affecting human capital on television network branding, in the structural dimension include the themes of communication, program structure, network intensity and shape, and organizational compressibility and appropriateness, and in the cognitive dimension include the themes of common goals. Common insights have been the value of language, reason, and mind, and also in terms of communication include themes, network commitments, interrelationships, norms, and trust. Nasim Network should pay more attention to social capital in renewing its brand attitude.

The media has an important and influential role on people's health, and creating a culture of social health and public health by using media content can increase people's awareness in the field of health and social health. The media, due to its unique capabilities, can play an important role in the field of social health as a communication mechanism. In this article, with quantitative content analysis methods, first the content of provincial radio-based health programs in the social health dimension is extracted and analyzed, and then the lifestyle of the people of Hamadan along with their media consumption through a survey method with a statistical sample of 400 Citizens 17 years and older were identified and analyzed. The results obtained from the content analysis show that among the health-oriented programs of the provincial radio, first the social health dimension is prominent and then the mental, physical and spiritual dimensions have the highest frequency and duration, respectively. The results of the survey also show that there is a significant relationship between health-oriented lifestyle and the type of audience of health-oriented radio programs, as well as between health-oriented lifestyle and socio-economic status of individuals.