فصلنامه پژوهش های مدیریت راهبردی
پیاپی 85 (تابستان 1401)

Small and medium-sized enterprises (SMEs) in time of crisis and environmental challenges present resilience as a behavior with the aim of improving performance and coherence. The purpose of this study is to provide a model for resilience of small and medium enterprises in crisis situations. In this study, Covid-19 pandemic was considered as an example of crisis conditions. This study was conducted through a mixed approach. So, for data collection in the qualitative stage, semi-structured interviews were performed with 36 experts who have experience and knowledge in this field, and in the quantitative stage, a research questionnaire was distributed among 269 participants. Analysis of research data was performed by thematic analysis and structural equation modeling. The results identified the capabilities for resilience of SMEs in crisis situations, which consists of four levels: (1) Individual level includes individual empowerment and development of competencies, (2) The level of the organization, including marketing orientation, strategic orientation, preparation of infrastructure, strict financial system, reform of structures and processes and human resource management, (3) Industry level includes closer customer interactions, competitor monitoring and supplier management, (4) Institutional level, including public sector support and the establishment of supporting associations and community. The model obtained from this study shows that the creation of internal and external capacities and contexts leads to the continuation of SMEs in crisis situations and rapid response to adapt with emerging uncertainties and requirements.

Having a predictive mathematical model regarding the sales potential of movies before the marketing and screening of movies is one of the needs of many producers, Cinema owners, etc. In this research, based on a systematic process and mixed exploratory approach, first the factors affecting the sales potential of movies were calculated and classified by content analysis method and by selecting the content factors of the film, i.e., the factors affecting the probability of pre-marketing and screening; The status of each of these factors in the top 100 films of a decade of Iranian cinema was examined. The required data were extracted from the statistical yearbook of Iranian film and cinema sales and based on Shannon entropy method and based on real data of 100 popular Iranian films, model coefficients were extracted and finally, a mathematical model to calculate the sales potential of a film up to Extracted before the marketing phase. The results of this study indicate that the 4 main factors of director (with coefficient of 0.25), actor (with coefficient of 0.253), genre (with coefficient of 0.251) and technical quality of film (with coefficient of 0.246) and a sub-factor of film series (with extra score) affect the sales potential of a movie.

In times of economic crisis, businesses and individuals take on more responsibility for higher education institutions; Higher education institutions are expected to have more efficient graduates and to be able to better meet the needs of employers. Universities face many challenges in developing macroeconomics and the needs of the local community. In order to survive in the higher education market, it is necessary to formulate policies that consider them as providers of educational services, and students, faculty and staff as the most important direct stakeholders. Therefore, it is necessary to study the effects of internal branding. From this research, the consequences of internal branding have been identified and ranked with the approach of structural equations of Islamic Azad University, Khorasgan branch. The present study is an applied research and in terms of the method of conducting a mixed research (qualitative-quantitative). The statistical population of the study is 12 experts. In the qualitative part, their opinions have been used to identify the effects and for modeling, the statistical population consists of a group of experts and professors of Khorasgan University, whose number was 440 people. Then, according to Krejcie and Morgan table, the sample size 205 people were obtained. Sampling method. In this research, sampling is available. Internal brand effects are first identified by Delphi technique, then structural equations and confirmatory factor analysis are modeled and ranked. Finally, the results showed that the internal branding consequences of Khorasgan University have 6 major outcomes for the organization, which are in order of priority. Organizational, national and international implications, individual implications, financial implications, cultural implications, and ultimately implications for employees.

The aim of this study was to provide a sustainable productivity model for the development of strategic human resource management in the Bank Maskan (Housing Bank). The type of research was applied in terms of developmental purpose and applied in terms of result and content analysis method was used in terms of data analysis. The statistical population of the study consisted of 14 university experts, senior managers and experts of Bank Maskan who were selected by judgmental and purposeful sampling. The data collection tool was a semi-structured interview. The validity of the interviews was confirmed by triangulation and its reliability was confirmed by the correlation between the two coders. Based on the obtained results, by analyzing the theme, 8 comprehensive themes were identified in the form of 20 organizing themes, which were taken from 62 basic themes, these overarching themes include human factors, managerial factors, organizational factors, technological factors, environmental physical and psychological factors, economic and social factors, efficiency and effectiveness in order of important. In total, the sustainable productivity model for the development of strategic human resource management in the Bank Maskan has 8 dimensions, 20 components and 62 indicators

The general object of this study was the environmental scanning of Sections quad Iran's sports based on the STEEPELD model and analysis of key driving forces consequences by future wheel method. The present research is in terms of applied purpose, mixed in terms of nature, and in terms of implementation path, survey and brainstorming. The statistical population were faculty members of sports management with associate degrees and higher who were selected by combined sampling. To adjust the environmental factors and analyze their impact, a 61-item questionnaire with convergent validity (0.622) and composite reliability coefficient (0.868) was used, which was analyzed using Friedman test, structural equation modeling (PLS) and panel of experts. According to the research results, economic transparency and control in educational sport, economic stability and security in sport for all, infrastructure development in championship sport and international restrictions such as sanctions in professional sport, had the highest impact factor whose consequences were investigated with 24 components in the first, 22 components in the second and 19 components in the third place. Therefore, analyzing the impact of the identified key driving forces of the research can provide a more suitable image of the future of Iranian sports on the horizon of 2025 to eliminate, adjust or develop the strategies of sports organizations.

Today organizations for development must be able to be progressive, adaptable, and resilient to fluctuations and challenges, so familiarity with the basic concepts of resilience and its development is of particular importance for all organizations. In this regard, the purpose of this study was to design a model to evaluate organizational resilience in knowledge-based companies in the plastics industry. This research is exploratory research in terms of purpose and in terms of results, it is applied research and qualitative and quantitative data were used. The statistical population of the qualitative sector includes a group of academic experts and senior executives and the statistical population of the quantitative sector are the senior managers of knowledge-based companies in the plastics industry in a way that in the qualitative part, 15 people were determined by the theoretical saturation method, and in the quantitative part, 128 people were determined by the census method of all managers as the sample size. In order to collect data, interviews were used in the qualitative part and a researcher-made questionnaire was used in the quantitative part. For data analysis, theme analysis was used in the qualitative part and structural equation technique was used in the quantitative part, and the results showed that the dimensions of the model including individual, managerial, organizational and environmental have a good fit.