نشریه مطالعات رسانه ای
پیاپی 57 (تابستان 1401)

One of the ways that government officials and government agencies can serve as citizens and citizens in protecting citizens 'rights is effectively addressing citizens' complaints. In fact, addressing and addressing public complaints is one of the safeguards of citizenship. This research seeks to provide an optimal model for gaining public trust in the Complaints System and Inspection Agency's announcements.In this research, a survey method and a researcher-made questionnaire were used. The study population was consist of customers and users of the complaint handling system and the organization's inspection reports in Mazandaran province comprising equal numbers of 24884 people. The sample size was 378 persons. Questionnaires was distributed based on systematic sampling method. The results resulted in the formulation of a model.The results of the compilation model for explaining the changes in the success rate of public trust in the inspection system complaints system shows that significant effect of external variable on customer characteristics and internal variables of technology, Website quality and organization features on public trust in the system. The overall results show that by improving the quality of the website, the status of the technology and features of the organization can be expected customers' characteristics are more likely to be met, and their level of trust in the complaints system will increased.

News plays an important role in creating political, social and economic awareness that is necessary for the preservation of life and the development of society. At the same time, our country, Iran, has gone through many political, socio-economic crises and is now facing many challenges in this field, and every day, several news items are published in this field. It does and needs to act in a way that can compete with external news sources such as cyberspace. Therefore, it is necessary to know the factors that attract the attention of the audience in order to make the necessary plans in this field in order to increase the attention and tracking and then more convince of audiences. In this regard, the present study was conducted with the aim of determining that male and female audiences pay more attention to which television channels and how is the amount of attention paid by people who have more tracking compared to people with less tracking. Therefore, the research was conducted experimentally with the between and within subject designs. This study was experimental. The statistical population consisted of undergraduate and postgraduate students of universities in Tehran during 2018-2019, out of which 60 were selected first by cluster and then purposefully sampling. The tools include researcher-made Tracking Questionnaire of Iran broadcasting, Eye Tracking System, and piece of news that were performed on sample and data were analyzed by SPSS21 and mixed analysis of variance method. The results showed that women pay more attention to the news of channel 2 and 3 than men. On the other hand, men pay more attention to the news of 1 and the News channel. Also, the results showed that more tracking in men is associated with more attention to channel 1 and News, while in women, on the contrary, as the amount of tracking increases, their attention to channel 2 and 3 news decreases. Therefore, in order to increase the audience of news and convince them, the Broadcasting Organization of the Islamic Republic of Iran should consider whether the audience is male or female and the components of attracting people's attention.

The present research investigates the components and challenges of professional ethics in photojournalism. The research method is survey. The statistical population in the qualitative section consists of distinguished news photographers. 13 individuals were selected through targeted sampling. In the quantitative section, the statistical population comprises members of the Iranian Photojournalists Association. The research employs interviews and researcher-made questionnaires. In the qualitative part, around 26 indicators were identified. The binomial test confirmed all the indicators. The binomial test results indicate that the study's experts confirm all the identified indicators, including "respecting the subject's privacy", "gaining the subject's trust", "observing honesty and integrity", "protecting the subject's reputation", "spreading information and telling the truth", "investigating the unknown", "faithfully representing the event", "impartiality", "accuracy and precision", "not manipulating the photo", "respecting other photojournalists", "not receiving gifts", and "not publishing photos of the subjects without their permission", "not broadcasting disturbing photos", "being responsible", "gaining the audience's trust", " not disclosing the information's source", "not manipulating the event's scene", "not offending public decency", "avoiding stereotypes", "helping the subject", "coordination and teamwork between the journalists and the photographers", "not disclosing security issues", "mastery over the photography's subject", "not paying money to individuals and sources", and "Observance of professional ethics". One-sample t-test results indicate that all the indicators were higher than average. Finally, the Lisrel Software Package results show that the research model is a good fit

Social harms as fresh and open wound are always visible on the body of the country's social system and affect many people. Perhaps the lack of standards and a clear roadmap for news coverage of injuries such as addiction, divorce and marginalization, the severity and direction of injuries are also subject to new destructive factors. The issue of presenting social harm news coverage strategies for IRIB is also important in this regard in order to be able to improve the standards of relevant news coverage. Data was collected through the study of library documents and use of in-depth experts in the field of news. SWOT method was used for analysis .After encoding the data, in a general classification, 12strengths, 45weaknesses, 10 external opportunities and 29 external threats were extracted and placed in the SWOT matrix. After SWOT calculations, the final score showed that the current position of social harm news coverage is at the strategic point of the WT, indicating that national media is facing major environmental threats and its resources are weak; In fact Iran Broadcasting is facing serious weaknesses and critical threats in terms of news coverage, especially in the social field in general and social harms in particular, and it is necessary to adopt defensive strategies to reduce weaknesses and avoid external threats in order to be able to gain audience trust and increase the effectiveness of news in this area.

Candidates' behavior and election strategies have created a widespread tendency for citizens to choose social media as a persuasive priority, so that they can gain more votes. With this approach, this study tries to understand the broader dimensions and the necessary behavioral and motivational strategies and through this can suggest better electoral solutions. The present study is an applied research in terms of purpose because its results can be used in practice. Data were analyzed using interpretive equation modeling. Overall, the results showed that solving traffic problems, unity of procedure in the city, addressing, achieving profit-seeking goals and solving biological problems in the first level of importance for persuasion and affect the variables of urban management change, health and economic prosperity and these variables in The next level is important and affects the variables of cultural development, stimulating a sense of unity, propaganda, creating excitement, charity, social upliftment of the city, more religious beliefs, reform of collective behaviors and education and cultural growth. People are located.The results confirms the role of social media persuasive practices in voting behavior.

The Arbaeen March is one of the world's religious rites, which is attended by millions of people every year. This research is in the field of media, religion and communication. Achieving the media dimensions of the Arbaeen March is one of the main objectives of this research. Using the method of basic theory and conducting interviews with experts, during the open, pivotal and selective coding process, the components have been extracted and presented. Research findings showed; The Arbaeen March has two types of communication, internal and external. The internal dimension mostly includes "traditional interpersonal communication" and the external dimension is related to those who receive the news and information of this march through various media related to "mass communication" and is divided into two categories: "formal communication" and " Informal communication"is divided. In the internal communication of the march, the "senders" and "receivers" of the message are the "participants", but in the external communication, there is a difference between the senders and the receivers of the message. Senders are divided into two categories. The first group are "reporters" and "official reporters" who take part in the march and are responsible for "informing" and "producing news" for the official media. The second category is "people's reporters" who post messages about themselves and the events around them on social media. Audiences have the characteristics of "ritual audiences" and its model is evaluated as "interactive". The "media win of the Arbaeen March" is considered a transnational and global media win, given its "transnational audience".

Due to the intensification of the Corona crisis since the end of 2010, this study intends to use two quantitative and qualitative methods as well as a conceptual framework to gain an understanding of the impact of the Corona crisis on the performance of non-governmental newspapers. Newspaper economics, content and audience trust, journalistic workflow, and policies and strategies are four parts that are carefully evaluated in this study. In total, the researcher-made questions were sent to 40 journalists and media executives, 20 of whom answered. Findings show that 14 out of 20 newspapers that answered this question (70%) believe that the decrease in circulation was caused by the Corona crisis. At the same time, the impact of Corona on the economy of non-governmental newspapers in the two dimensions of costs and revenues and its components was discussed in the view of respondents. Given that 89.5% of the newspapers reported that their income had decreased and 60% stated that their expenses had either increased or not decreased, it can be concluded that most of the newspapers had economic problems. The researcher also examined 4 areas in the content section: content quantity, content quality, trust and competition. In the working conditions of journalists and staff of Iranian national non-governmental print newspapers, 55.5% of respondents said that Corona had no effect on the efficiency of journalists. Respondents stated that the corona had reduced field reporting and instability in their work situations.