مجله مطالعات مدیریت ورزشی
پیاپی 73 (امرداد و شهریور 1401)

This study aimed to explore corporate social responsibility goals based on the portfolio of sports sponsors and the support, which was done by using qualitative method and systematic review with grounded theory. In the 62 identified documents, we achieved 356 open codes, 59 concepts, and 11 categories. The results showed that to achieve the desired results based on the sponsor portfolio, including "achieve communication" and "transfer of different and required features", it is necessary to select criteria including "fit", "sponsors personality", "management", "sponsor portfolio size". Also, sponsors need to set goals in the selection process and select according to the relevant criteria. The promotion of social responsibility in sponsorship programs takes place in three stages: "planning", "implementation and development", and "evaluation". The results of social responsibility activities include "impact on the organization", "impact on the Sponsors image", and "effects on consumer behavior and attitudes". The right sponsor selection, the features of the sponsorship portfolio consideration, and the design and implementation of social responsibility programs are the factors that facilitate the effectiveness and achievement of sponsorship goals. The providing and strengthening a positive image of the sponsor to the consumer and increase the commercial value of the sponsor and sponsored company.

This study aimed to provide a qualitative model of factors affecting the development of sports knowledge-based companies. The research method is qualitative and based on data theorizing of the foundation. The statistical population included faculty members, Ph.D. students in sports management, and managers of knowledge-based companies, science and technology parks, sports and non-sports growth centers. The sampling method was initially targeted and then snowball. 14 in-depth and semi-structured exploratory interviews were conducted until the stage of theoretical saturation. Data analysis was performed by Strauss and Corbin (1998). By using the open coding technique, 205 initial concepts were identified. By categorizing these concepts, 86 subcategories were formed. In the axial coding phase, the final 28 categories were integrated into a data-based paradigm model. In the form of a paradigm model, causal conditions (trained workforce, entrepreneurial sports opportunity, personal characteristics, environmental relations), underlying factors (public culture, administrative system, economic, political, university conditions) Interventional factors (nature of sports industry, sports disorder of the country, target market situation, business environment, production, capability), strategies (globalization, transfer of clubs to the private sector, reform of laws, Empowerment of technology parks, promotion of marketing and branding capabilities), outcomes (sustainable development, development of the country's sports industry, economic growth) were identified. It is suggested that by introducing and physical education graduates and sports coaches to growth centers and science and technology parks and attracting government support, sports knowledge companies' development is provided so that with the development of the sports industry, the country's economic growth also be upgraded.

The purpose of this study was to apply Meta SWOT technique in competitiveness and development of professional volleyball club in Payam Mashhad. The study was mixed. The research method was descriptive-analytical and the data collection method was documentary and survey. Meta SWOT analytical technique was used to formulate the strategy of development and to describe goals, resources, capabilities and macro environmental factors. The statistical sample in the qualitative part of the research consisted of 10 persons and in the quantitative part of the research 35 managers, officials and experts in the field of sport tourism were selected, who were purposefully selected.The results showed that severe exchange rate fluctuations, rising inflation rates, government regulations, power of executive agencies, technology and technology, and social culture are the major environmental barriers to the development of Mashhad Payam Volleyball Professional Club. Also among the factors contributing to the development of professional club memberships include attracting sponsors, the presence of the private sector, the availability of appropriate equipment and facilities, the support of government institutions, media coverage, the availability of technical staff and national and international players, research and development programs, Planning for a ticket, paying attention to talent and having a specialized academy, consistent and efficient appraisal programs have the highest strategic fit. Having the right equipment and facilities, research and development programs, the presence of the private sector, attention to talent, the use of specialized and indigenous human resources, media coverage of volleyball and geographic location should be top priority.

Swimming pools during the Corona lost many of their customers, and the process of returning these customers in the post-Corona period requires an executive and operational model based on sports marketing. The present article aims to provide a marketing model of water pools in the post-corona era. This article is from the perspective of the purpose of a fundamental research that has been done by a mixed research method based on deductive, inductive reasoning. The statistical population of this research includes theoretical experts (professors of marketing management) and experimental experts (managers of swimming pools). Sampling was done in a non-probabilistic and purposeful manner. Data collection tools are interviews and questionnaires. For the analysis of specialized interviews, the prospective research method has been used. The identified indicators have also been validated by fuzzy Delphi method. Finally, the final model of the research is presented with a structural, interpretive method. Research data analysis was performed in the qualitative phase with ATLAS TI software and in the quantitative phase with Matlab software. According to the research results, economic, legal, political, subsidies, construction and rental, environmental, health as effective variables, location, social, personnel, shower and locker room as autonomous variables, cultural drivers, special services, competitors, ticket prices, services Planning as influential variables and drivers of heroism, strategy, physical services, direct advertising, children, the elderly, the Young customers also resulted in influential variables.

The purpose of this study was to Investigating the role of the four temperaments of sportswear customers on Impulse purchase behavior. The research method was descriptive-correlational and in terms of purpose, it was an application that was performed in the field and the users of sportswear were the statistical population. 556 people who were randomly selected answered the standard six-item instant purchase questionnaire of Sarah et al (2021). And the twenty-six-item temperament questionnaire of Sheikh Roshandel et al (2015). Formal and content validity was confirmed by several professors and PhD students in management. Also, the reliability of the questionnaire was estimated to be favorable. The results of analysis of variance showed that there is a significant difference between the four temperaments of people in terms of instant buying behavior. According to the results, it is suggested that store managers increase their chances of immediate purchase by considering the mood of customers.

The purpose of this study was present the mental model, identifying and ranking the mental model components of the sports companies managers in manufacturing sector of Iranian sports industry, using fuzzy Delphi technique. The present study is a combination (qualitative and quantitative), descriptive-analytic, and time-based research, which is applied in terms of purpose and is a field research, in terms of data collection. The statistical population of the study includes the managers of companies producing Iranian sports equipment, according to statistics announced through the official website of the Ministry of Industry, Mines and Trade of the country, 255 people (236 men and 19 women). The statistical sample was selected purposefully in the qualitative part and in the quantitative part by the total number method. In the qualitative part, fuzzy Delphi method was used and in the quantitative part, exploratory factor analysis and structural equations were used. Findings showed that the components of mental ability, mental involvement, mental history and psychological characteristics have an explanatory role in shaping the mental model of managers. Other findings showed that the highest rank is related to mental ability and the lowest rank is related to mental conflict. Therefore, managers can use their mental ability to solve the company's problems.

The aim of this study was to develop a model of professional competencies of referees in the Iranian Football Premier League. The present study was a qualitative research in which the qualitative part of the data theory theory approach (grounded theory) with Glaser (1992) approach was used in the form of interviews and content and structural analysis of the interviews. The statistical population of this research in the qualitative part consisted of 5 coaches with A Asia coaching degree, 1 sports reporter, 8 international football and futsal referees, 10 international assistant referees and 9 referee veterans in total of 33 people. The sampling method was continued in the form of snowballs until theoretical saturation (up to 13 interviews). Maxquda software was used to analyze the data and the determined codes were analyzed through this software and the final model of professional competencies of the referees of the Iranian Football Premier League was represented. The most important indicators of professional competence of the referees of the Iranian Football Premier League were: sociological competence dimension including 2 central codes and 10 open codes, managerial competence dimension including 2 central codes and 16 open codes, psychological competence dimension including 2 central codes And 16 open codes, physical competencies dimension including 2 pivotal codes and 7 open codes, basic competencies dimension including 2 pivotal codes and 8 open codes, technical competencies dimension including 11 open codes, knowledge competencies dimension including 2 pivotal codes and 7 The code was open.

The purpose of this study was to evaluate sport as a public good with the CVM approach (Case Study: Iranian Premier League clubs). The research method was descriptive and was in the category of applied research. The statistical population of this study consisted of all the population of Tehran, Isfahan and Tabriz with unlimited number. Based on Morgan table and random stratified, the sample size was 385 for each team in each city and 1540 in total. To investigate the research variables, Humphres et al. (2018) questionnaire was used, which consisted of 15 questions with two values of yes and no. Inferential statistical methods of logistic regression and diagnostic logistic regression were used for data analysis by SPSS software. The findings showed that the variables of honor, encouragement, satisfaction, performance and interest as general components of soccer sport were more important than other factors in the tendency to pay for the community. Age groups younger than 30 and 45-31 and income groups of 5 million and 3-5 million are more likely to pay more for the title than other age and income groups. Overall, 0.40% were willing to pay for the title of football teams in the Premier League, with 0.60% reluctant to pay. The relevant authorities can help improve the performance of these teams with the full support of the country's soccer teams in terms of finances, technology, facilities, equipment, etc., and increase the overall impact of the soccer sport on various dimensions and components. To increase people.

Identifying and intelligently influencing the drivers of women's physical-activity is one of the requirements of the country's sports-cultural directors. Therefore, the purpose of the present study was to identify, categorize and survey the trend of changes in the most important drivers of Iranian-women for physical-activity at different stages of their lives. The research method was Grounded Theory, systematic approach. Sampling was theoretical. Data analysis was performed through continuous "questioning" and "comparison". In-order-to achieve saturation while reviewing specialized texts, semi-structured interviews were conducted with 136 Iranian-women aged 7-78 who were regularly participate in physical-activity in addition to 17 mothers and 6 fathers. The findings indicate that there are four general categories of driving physical-activity for Iranian-women at different-stages-of-life, which are: promoters, personal-motivations, individual-characteristics, and health-challenges. Of course, each of these categories has many important subcategories and concepts. Importantly, the findings showed that although the drivers of Iranian-women's physical-activity are nominally similar at different stages of their lives, they are very different in terms of priority and intensity of impact. According to the findings, the effectiveness of women's physical-activity promoters in adolescence, youth and middle-age is far from the desired situation and the country's cultural-sports managers should seek to increase the impact of various promoters on the physical-activity of Iranian-women in these stages. Also, stimulating the identified personal-motivations in different-stages-of-life in those women of the society who do not have serious and continuous physical-activity is another necessary measure to develop the physical-activity of Iranian-women in different-stages of their lives.

By examining the conceptual metaphors used in sports texts, one can understand the kind of view that subconsciously exists behind the minds of writers. To find such viewpoints, the metaphors used in the two newspapers, Khabar-e-Varzeshi and Abrar-e-Varzeshi in 2019 were examined to obtain conceptualization methods hidden behind the produced texts. To that end, the researcher used the critical analysis of metaphor suggested by Charteris-Black (2004) as the research method that is the result of a combination of cognitive approaches, critical discourse analysis, pragmatics and corpus, as well as the conceptual metaphors approach introduced by Lakoff and Johnson (1980) as a theoretical framework for data analysis. The main issue of this research is to address the issue of which areas of Source domain are used in the conceptualization of sports news in football? Why? To answer the question of the article, the articles related to the year 2019 and not all of them were collected then were saved in a Word file as a corpus and three steps of Charteris - Black were done. In this regard, we studied 400 news for the first and second six months of the 2019 that were included 94.955 words to recognize metaphors. Since one of the features of sport language is war metaphors and also spreading these metaphors in sport discourse but completely unlikely the studies were showed that football metaphors are less violent and even aesthetically is field of pleasing from human activities and nonviolent domains that can be structured by authors.

The aim of thThe aim of the present study was to determine the effect of organizational memory on performance management with the mediating role of organizational agility of physical education departments of medical universities in the country. The research method is descriptive-survey and applied in terms of purpose. The statistics of this study include all senior managers and employees of physical education departments in the universities of medical sciences in the whole country. As a whole, a total of 216 people were selected as the statistical sample. Data collection tools were the Organizational Memory Questionnaire (Ant, 2010), the Standard Performance Management Standards Questionnaire, and Sharifi Zhang's Organizational Agility Questionnaire (2004). In order to analyze the research findings, path analysis and structural and software equations 20 pls and SPSS were used. The results showed that organizational memory and its dimensions have a significant effect on performance management with the mediating role of organizational agility of physical education departments in medical universities of the country. Therefore, in the management of new performance, the goals of the employees and the goals of the organization should be in the same direction, and by creating coordination and providing the necessary guidance by the supervisors, people will feel more and more attached to the organization.

Implementation of strategic plans in the Iranian sport system requires conditions and environments that need to be prepared so that different organizations and institutions can move towards achieving their goals and vision. Therefore, the main purpose of this study is to huge analysis of the driving factors in propellants strategic plans of Iranian sports organizations. The present study is applied in terms of purpose and in terms of nature, analytical and exploratory using a combination of qualitative and quantitative models. The statistical population of the study consisted of executive and academic elites with sufficient expertise and experience on the issue of strategic programs in sports organizations. The sampling method was purposefully selected and the sample size was 13 persons. Qualitative data were obtained through open-ended questionnaire interview and quantitative analysis of documents and quantitative data used in this study. Final analysis was performed on 14 recursive matrices. The collected data were analyzed using the MICMAC software. The findings showed that the key driving forces of economic, technological, communication, political and organizational structure have the most influence on the future of participation in public sport. Among the economic and technological factors have had the largest share of direct impact. The findings of this study showed that what are the key variables in the implementation of sports organizations' strategic plans, the knowledge output of this information helps managers to formulate and implement a smarter operational plan for each alternative.