نشریه رسانه های دیداری و شنیداری
پیاپی 44 (زمستان 1401)

Producing series is part of the common media activities. Home video series are introduced by written signs. The typography of the titles of these series consists of symbolic relationships which influence the transfer of meaning. These relationships are categorized as “referential” and “non-referential” signs. The present research aims to analyze the referential and non-referential signs in the two syntagmatic and paradigmatic categorizations in the typography of the Iranian home video series. The method is descriptive-analytical and the data collection method is library analysis (note-taking and Image reading). The research suggests that there is a close relationship between the text’s meaning transfer with its form and content. Typographies are partly included in the referential signs due to the use of specific symbols and their direct reference to the natural world as well as the series’ content, such as The Monster, Frog, and Rhino in which the text refers to the natural world and also the series’ content. Others like Dracula, Yaghi, and Mortal Wound are included in non-referential signs due to containing symbolic concepts which require more contemplation to perceive the meaning. The interaction between referential and non-referential signs in the typography of series can be analyzed and plays a central role in characterizing the text, the series’ title and transferring its meaning. Also, these are categorized into syntagmatic and paradigmatic categories considering the typography of symbol and text

The study of the utility of Persian rhetoric in reading new sorts of texts -whether written, aural, or visual- seems essential to the redefinition of rhetoric. With this goal in mind, texts such as advertisements should be analyzed semiologically to determine the rhetorical devices used to influence the target audience. Advertisements are among the examples of texts with a large audience that attempt to highly impact the audience in a short time. This study attempts to explain the impact process of the texts used in "Iran-e Man" campaign using traditional and contemporary rhetorical strategies. It has been a while since the ad has run on IRIB TV to promote national unity and portray Iran's magnificence and beauties. In addition, the use of textual rhetorical strategies in visual works is among the aspects receiving less consideration in Persian literature. By applying qualitative content analysis and semiotic analysis to these texts, the article finds that in addition to traditional rhetorical methods (such as symbols, metaphors, and tropes), other effective methods are employed including structuring features (such as the effective use of characters and symbols), themes, and the application of auditory features (music, voices, and narrator’s voice).

Animation is one of the most important forms of TV program production in Iran. Various traditional groups, specially children and adolescents, watch programs on various channels such as Pooya and Omid and are looking for their tastes. In the fierce competition between IRIB channels, and foreign channels and other different media, those animations succeed that know their audience better and base their conceptual productions on their opinions. This study was conducted to assess the attitudes of Iranian children about the visual appearance of characters in television animation. Accordingly, the author conducted this research by referring to responses to questionnaires distributed among children all over Iran. The statistical population of the study included boys and girls aged six to 11 years (first and second grade in elementary school). The questionnaires were also focused on measuring the interest rate of the children in items such as color, clothing, hair, eyes and the like. Children with socio-cultural differences from five regions of the country (cities of Sari, Mashhad, Zahedan, Bandar-e Abbas, Yazd, Sanandaj and Tabriz) were selected by multi-stage random sampling and by collecting the in-person questionnaires and descriptive analysis of the data, the research ended with 1393 boys and girls. Most Iranian children were interested in warm colors, local and traditional atmosphere, curved lines, polished shapes, medium limbs, tall height, discontinuous eyebrows, light hair, and bright eyes. These features can be considered by animation artists to create television programs to produce attractive works based on the audience’s taste.

Today's world is witnessing profound changes and transformations, all of which are understandable in the functional realms of identity, borders, the concept of geography (space), space and time. Identities are fragmented, borders are crossed and space and time are compressed. In this way, television as an international language is one of the effective factors in the occurrence of these changes and almost no part of the world can be found that is far removed from the waves and television messages as new ambassadors in communications policy. In the face of such a situation and to understand the components and coordinates of world television, this article has tried to examine the emergence and context of global television in the era of globalization through interviews with twenty communication and media researchers and try to analyze the components of world television in the foreign networks of the Islamic Republic Broadcasting. The results indicate that from the perspective of Iranian experts, the components of world television can be classified into four levels: technical components, content components, structural components, and finally tactical components (approach). And the contexts of the emergence and context of global television are influenced by five factors and themes: cultural, technological, political, economic and contextual.

This research aims to investigate the deficiencies in television productions about the lives of religious figures. This research looks for the reasons for the failure of these television productions. The research investigates the most important challenges of the pre-production stage of these works by using the in-depth interview method with ten experts and documentary makers in this field. These five steps are topic finding, research, script, audience determination, and selection of the production team.The findings show that the research in these documentaries was done carelessly and the dramatic aspects of the subject's life were not carefully examined. This is why we do not see any innovation and diversity in the form of these documentaries. As a result, to create suitable structures to represent the life and career of religious scholars on television, it is necessary to carry out the five steps mentioned carefully.As a result, to create suitable structures to represent the life and career of religious scholars on television, it is necessary to carry out the five steps mentioned carefully.

Structural Analysis of the Factors Affecting the Future of the IRIBNews Agency in the 5year HorizonAbstractThe rate of change and the growthof new platforms and digital tools have complicated the news industry,intensifying competition between news organizations.Today,we are witnessing a media war, and the IRIB News Agency is in serious competition with the hostile and Western-affiliated media. Therefore,the purpose of the present study was to analyze the factors affecting the future of the IRIB News Agency in the5year Horizon to have a framework for thinking about the future and with it,take precautionary measures.In this study,in the first stage, the factors affecting the future of the IRIB News Agency over a 5year horizon were identified and then refined. Finally,21factors were finalized and approved by experts, including managers, editors,and veteran news editors of News of the Political Deputy and the IRIB News Agency,selected by purposivesampling method and based on the theoretical saturation rule,19interviews were sufficient.Experts also rated the factors in workshops in terms of effectiveness and susceptibility,and these scores were recorded and analyzed in the interaction matrix in MICMAC software.The results showed that the professional management of the IRIBNews Agency is one of the factors that have high effectiveness and low susceptibility and can affect the dependent factors that have a higher susceptibility.Among the most critical factors affecting the future of the IRIB News Agency are political trust and influentialpresence in cyberspace,which are among the biform factors that have high effectiveness and high susceptibility.Keywords:Structural Analysis,IRIBNews Agency,Interactions,Future Studies.

The purpose of the current research is to analyze the representation of women's political activism in historical series broadcast on the Islamic Republic of Iran in the fourth decade after the revolution (1390-1400) using a qualitative method of Grimas narrative analysis. According to the purpose of the research, two serials "Tabriz Dar Meh" and "Banoi Sardar" in which women were the main characters of the film and social and political actors were selected and analyzed. The female political activists in these series were between 20 and 40 years old. Both the main female characters of the series are from the upper social class. The socio-political action of women in these series has been a reflection of the political and social structure of the internal government, and the involvement of Western governments in Iran's internal affairs. This representation of women's political action in many categories (themes), including in the speech of the characters in the series (dialogues), in the tools used by them (horses and weapons), participation in political and social affairs, creates Social cohesion and solidarity, social acceptability, defense of religious values ​​and ideals, establishing social justice and creating social change in the society of its time are well displayed. With the investigations carried out in the current research, the representation of women from the lower classes of the society, who played an essential role in the social-political events of the history of Iran, has not been taken into consideration.