پژوهشنامه علم مدیریت در صنعت
سال دوم شماره 1 (بهار 1402)

The purpose of the research is to investigate and explain the effect of marketing mix on the tourism development of Kangan city. The current research is applied in terms of its purpose and descriptive-survey based on its nature and method. The statistical population of the research has been reported as an unlimited number of customers in a period of 6 months, and 384 of the customers were selected as a statistical sample and participated in the research using Morgan's table. The tool for collecting information is a standard questionnaire whose content validity was confirmed using the opinion of relevant experts. Cronbach's alpha was used to calculate the reliability, and the Cronbach's alpha coefficient for the entire questionnaire is equal to 0٫924, which is more than 0٫7, and therefore the high reliability of the questionnaire has been confirmed. The test of research hypotheses has been evaluated using SPSS21 software. And the results have shown that the price has an effect on the tourism development of Kangan city. The product has an effect on the tourism development of Kangan city. Distribution has an effect on the tourism development of Kangan city. The promotion has an effect on the tourism development of Kangan city.

The town of Dasht Noor in Mazandaran is one of the largest and most beautiful recreational and tourist towns. This town is located in Noor city and provides an exceptional opportunity both for sightseeing and recreation as well as for investment. The project of the beautiful town of Dasht Noor started with private sector investments in 2010 and the first phase of this town was opened in 2014. Since many different projects in multiple phases of this beautiful town are still under construction, this area can be seen as a great opportunity for investment in Mazandaran. field) and this research was conducted in order to reach the development of Dasht Noor tourism industry, its potentials and limitations were investigated andAnd the desired strategy for the development of the tourism industry has been determined, and from the analysis of the obtained data, it was concluded that appropriate policies and the use of its abilities and capabilities should be put on the agenda in order to give more strategic value to this potential point. to be given.

In today's world, it can be said that artificial intelligence has also affected the banking industry and has revolutionized many banking processes. The current research was conducted with the aim of "investigating the impact of perceived convenience, personalization and improving service quality on the formation of customer experience from the use of artificial intelligence through the intermediary variable of trust". The statistical population of this research is an unlimited number of customers of agricultural banks in Lamard city It is considered that 384 people have been considered as a sample by using the sampling done by Morgan's table. The measurement tool of this research was a standard questionnaire (Amin et al., 2019). After collecting the questionnaires, due to non-normality, the research data were analyzed using SMART PLS 3software. The results of the analysis showed that perceived convenience, personalization, improvement of service quality have an effect on customer trust, perceived convenience and improvement of service quality have an effect on customers' experience of artificial intelligence .

This research aims to investigate the role of highlevel managers in advancing banking goals in the field of e-commerce in Sepeh Bank branches in Tehran. The statistical population of this research includes 150 Sepe Bank managers, who were selected as the research sample using Morgan's table, 108 people, in order to collect the required data in a non-random way. In this research, a researcher-made questionnaire was used, whose combined validity and reliability was confirmed by content validity and reliability of the questionnaire by Cronbach's alpha, and by using the structural equation modeling technique of SmartP software. LS, research hypotheses have been tested. The role of managers has a significant impact on advancing the goals of internet banking. The role of managers has a significant impact on the development of ecommerce. The development of e-commerce has a significant impact on advancing the goals of internet banking.

In tourism, natural and human attractions and the condition of tourists are considered to be the main and valuable factors for attracting tourism in any region. Natural attractions such as favorable mountain weather, beautiful landscapes, variety of unevenness, etc. Human attractions include: ancient and historical monuments, bridges, palaces, ancient attractions, (silk) fire temples, castles, inscriptions, Old mosques, holy places, etc. attract tourists everywhere. Urban environments are important in the tourism industry from two points of view. The existence of smart tourism is necessary to provide services with higher quality and speed, but the research related to smart tourism in Iran has been very limited.They refer to tourism as the main pillar of sustainable development, and in the meantime, tourist attractions play a fundamental and important role in this industry. Optimum utilization of the potential and actual capabilities of each land within the framework of sustainable development goals has become one of the main local, national and international concerns. Tourism is an activity that has attracted the attention of many governments and is currently one of the most profitable sectors of the global economy .

This study was conducted with the aim of investigating the impact of lean and agile supply chain strategies with emphasis on the mediating role of product innovation on the performance success of Zarin Ghazal Shiraz Company. This research is applied in terms of purpose and descriptive-survey in terms of the nature and form of implementation. The statistical population of this research includes managers, employees and experts, from which a sample of 75 people was selected using Morgan's table. In this study, standardized questionnaires of lean and agile supply chain (Qi et al., 2017), product innovation (Akhtran, 2014) and organizational performance (Maltik et al., 2015) were used to collect information to test hypotheses. Structural equation modeling technique and Smart Pls software were used to test the hypotheses.The results of this analysis showed that lean supply chain strategies have no significant effect on success performance. Agile supply chain strategies have a significant effect on success performance. Lean supply chain strategy pattern has a significant effect on product innovation. The model of agile supply chain strategy has a significant effect on innovation. Product innovation has a significant impact on the success of the company's performance .

A committed human force with a sense of job satisfaction, with their actions and actions and taking correct and timely decisions, can increase the material capital of the respective organization, reduce administrative corruption and achieve organizational goals. They can affect the improvement of employees' job performance. The current research was conducted in 2019 with the aim of investigating the impact of destructive leadership on the job performance of employees . The face validity of the questionnaire was confirmed and their reliability was obtained by Cronbach's alpha coefficient for four variables above 0٫7. The final questionnaire was provided to the members of the statistical sample. After collecting the questionnaires, according to the normality, the research data were analyzed using spss24 software. This research was conducted at two levels of descriptive and inferential statistics. The results of the research have shown that negligent behavior has a significant effect on the job performance of employees. Unethical interaction has a significant impact on the job performance of employees. Abusing subordinates has a significant impact on the job performance of employees. The loss of professional ethics has a significant impact on the job performance of employees.

The current research was conducted with the aim of investigating the relationship between the establishment of management information systems on the organization's performance in small and medium-sized companies in Shiraz. The statistical population of this research consists of all employees with a bachelor's years 10degree and above and with at least of work experience in the studied 550organizations, whose number is equal to people. The reliability of the questionnaire was confirmed by Cronbach's alpha and composite reliability, and its validity was confirmed by the content validity technique, content validity, and convergent construct validity.The results showed that there is a significant relationship between the establishment of management information systems and the performance of the organization. The relationship between the establishment of management information systems and the improvement of employees' performance is a significant relationship. There is a significant relationship between the establishment of management information systems and growth and learning. Also, the relationship between the establishment of management information systems and the improvement of the organization's structure . was a significant relationship.