مجله رویکردهای نوین در مدیریت ورزشی
پیاپی 40 (بهار 1402)

Synergy is a clever management strategy that facilitates, accelerates, and ensures the achievement of organizational goals through the development of group thinking. The purpose of the present study was to design a synergistic communication model for managers and the development of sport federations. The present research is an applied and cross-sectional descriptive one. The statistical population of this study consisted of 50 managers of sport federations who were selected as statistical sample. The main research measurement tool is the Management Synergy Research Questionnaire based on Batemanchr('39')s (2002) Studies on Synergy and Evans and Jarvis (1986) on Groupism and Adaptation from Locke & Crawford (2000) and Sung (2008) Studies on Organizational Development Content and face validity of the questionnaire was confirmed by experts and managers and sport management professors and construct validity using confirmatory factor analysis and reliability of the questionnaire using Cronbachchr('39')s alpha coefficient (0.89). The findings of the study using structural equations and statistical techniques showed that the interaction factor with path coefficient (0.81), participation with path coefficient (0.76) and network (0.76) have a decisive role in the development of sport federations. . Therefore, the scientific, professional, foresighted and cohesive attitude of the federation managers, inspired and modeled by the style and strategy of the global federations, is a bridge to a brighter horizon in sport and the future of sporting honors.

The purpose of this study was to identifying the factors of engaging, developing and retaining talent in Handball of IRAN Based on the grounded theory approach. this research was an exploratory research and a qualitative nature. the data gathered through documents and interview for 15 handball experts in deep-interview and semi-structured forms. the sample selected through subjective sampling and snowball approach and interviewing continued to get theoretical saturation. then, data analyzed by grounded theory in coding process included three steps: open, axial and selective coding. findings indicated the existence of 20 effective concepts was in the talent planning section that were categorized which in six components. in the talent developing section, 25 effective concepts in eight components and in the talent retaining section, 22 effective concepts were classified into seven components. based on results, this strategies; use qualified professionals and trainers, use of quality facilities and equipment, holding competitions and camps, systematic and scientific training of talents, media coverage, material and spiritual support for talented people can be helpful for government officials in talent management of Handball.

The purpose of this study was to develop a model of the effect of brand experience on customer engagement with sports brands through satisfaction and perceived value. This research was descriptive and applied with the statistical population of all customers of table tennis sports brands in Iran. The statistical sample size was 384 according to Morgan table and the sampling method was simple random. Research tools by considering the research variables of standard questionnaires of perceived brand value (Cowen et al., 2014), brand satisfaction (O'Reil and Ngoula, 2010; Vass et al., 2010) and brand experience (Bracus et al., 2009) and engagement It was the brand (Holbeek et al., 2014) that after localization and modification of components and items, its face and content validity (12 people) and its reliability (α = 0.81) were confirmed by experts. Data analysis at two levels of descriptive (frequency, mean and standard deviation) and inferential (Klomogorov-Smirnov test, structural equation modeling) by statistical software the spss version 25 and the pls version 3 were evaluated. The results showed that brand experience had a significant effect on customer engagement with the brand, brand satisfaction and perceived brand value. Also, the effect of brand experience on customer engagement through mediators of brand satisfaction and perceived value was significant. Based on the research findings, it can be said that marketing managers can use the presented conceptual model and create a unique experience that leads to customer satisfaction and value, by engaging their minds to the sports brand, to ensure customer retention.

The aim of this study was to identify the factors affecting the development of field football in Iran. From the paradigm perspective, the present study was a postmodern research, qualitative approach, exploratory-field nature, phenomenological and survey strategy, and applied in terms of purpose. The data collection method was in-depth and semi-structured interviews. The statistical population of the research was beach soccer experts and experienced professors with knowledge of sports management in the field of beach soccer, 12 of whom were considered as sample research in a non-probabilistic, targeted and snowball method. 111 primary codes with a frequency of 254, including 9 main categories of primary codes in the section of factors affecting the development of beach soccer were counted, which were divided into three sections: causal, contextual and intervening conditions. The reliability coefficient of re-coding of qualitative research was calculated to be 0.87. In this research, the categories of "social factor", "talent identification" and "managerial factor" as the context / context, the categories of "media" and "motivational factor" as the intervening conditions and the phrase "technical and specialized", " "Human resource activities", "infrastructure" and "economic factors" have become the causal conditions for the development of beach soccer in Iran. It is necessary to develop special strategies to achieve the adjustment of the various factors mentioned in order to develop beach soccer in the country to implement various programs and activities to improve the current situation of this field in our country.

The main purpose of this study is to study the future of the development of private sports clubs in Iran with an interaction analysis approach. This approach is used to plan for the future by analyzing the direct and indirect effects of the key drivers of the development of Iran's private sports clubs. The present research is applied in terms of purpose and in terms of nature, based on new methods of futurology, research, analysis and exploration, which has been done by combining quantitative and qualitative models. The statistical population of the study included executive and academic elites who had sufficient expertise and experience on the subject of developing private clubs. The sampling method was purposeful and the sample size was determined to be 14 people. Data were collected through open questionnaires, interviews and document review, and by weighting Delphi questionnaires. The collected data were analyzed using Micmac software and the final analysis was performed on 33 recursive matrices. According to studies and opinions of 8 people, the main variables are: "Effective appropriate welfare facilities, development of support and incentive requirements, paving the way for attracting sponsors, creating differentiation, interaction with media, infrastructure and technology, use of sports diplomacy for development Private clubs, the "managerial factor" were identified as important components and indicators in the subject. What can be understood from the status of the distribution page of variables affecting the development status of Iranian private sports clubs is the instability of the system. Most variables are scattered around the diagonal axis of the plane. Except for a few cases that show a high impact on the system, the rest of the variables are almost identical to each other. Among the 33 variables studied in this study, 5 key variables affecting the future development of Iranian private sports clubs have been selected. Finally, it can be concluded that the identified factors are a roadmap to improve the development of Iranian private sports clubs on the horizon. 1420 be.

Undoubtedly, the increase in brand attractiveness in the sports industry is influenced by various factors, which ultimately include unique characteristics for the brand. In order to create attractive brands, a new concept has been introduced in the sources and research background, which is called brand coolness; Considering the importance of brand attractiveness in the success of marketing efforts in the field of sports, the present research was conducted with the aim of designing a model of brand coolness in the sports industry of Iran. The research is practical in terms of purpose and mixed in terms of data collection. In the qualitative part, which was carried out using Glazeri's approach, the statistical community of the research was made up of prominent professors of the country in the field of sports marketing, as well as active sports managers in the field of branding, who were selected by purposeful sampling. 15 in-depth and semi-structured interviews were conducted and the data obtained from the interviews were analyzed in three stages of open, selective and theoretical coding, which finally resulted in 53 concepts, 11 sub-categories and 4 main categories respectively. Finally, second-order factor analysis was used to confirm the categories identified in the qualitative section. Based on the results, environmental factors including factors related to consumers and cultural factors; organizational factors including marketing strategy, human resources and macro-organizational policies; Factors related to the product including creativity and quality; And factors related to the brand including emotional connection, cultural value connection, creativity and credibility were introduced. In order to produce cool sports brands, it is necessary for sports marketing experts to familiarize themselves with this concept and consider the coolness components of the brand in the country's sports industry, to provide specialized consulting services for the providers of sports products and services, which can It should be done through the policy of the sports organizations of the country.

The aim of this study was to develop a qualitative model of factors affecting people's participation in e-sports. The research method was applied in terms of purpose and quality in terms of strategy, which used the grounded theory approach and the apparent approach of Glaser (1992) to present the results. The statistical population of the study included 21 elites (physical education professors of the country's leading universities, managers of e-sports committees in the federation and the board of public sports, and referees and coaches of e-sports). The interviews continued purposefully and to the point of theoretical saturation. The reliability of the interviews was confirmed by the percentage of agreement within the topic. Data analysis was performed by performing three processes of open, axial and selective coding. Based on open coding, 74 open codes were identified by reviewing the interviews conducted with the participants in the study. In the following, according to the results of centralized coding and the relationships between the identified 12 sub-categories, including attractiveness, peer pressure, social presence, psychological needs, financial needs, support, economic efficiency, advertising, individual prosperity, institutionalized dependence, limitations, and bedding was formed. In the last stage, according to the results of theoretical coding, four main categories under the headings of creating independent living space, adaptation to requirements, continuity of human motivations, and structuralist efforts were inferred. The factors and sub-components identified in the present study provide a comprehensive framework for sports authorities to take an important step towards developing community participation in electronic games in the country with integrated planning in order to develop people's participation in e-sports.

The purpose of this research was to present the basic football development model of Iran with an interpretative structural approach. The current research was applied in terms of purpose and descriptive in terms of method, which was conducted in a mixed qualitative and quantitative manner. Sampling in the qualitative section was based on a specialized and targeted panel and equal to 18 people. In the quantitative part, the statistical population included the officials and experts of the youth and talent search committee of the football federation, provincial football boards, and managers of football clubs and schools. First, 384 people were selected as a sample by stratified random and then by available non-random method. The research tool was a researcher-made questionnaire and a structured self-interaction form. The validity of the questionnaire was confirmed by 10 sports management professors and its reliability was confirmed by Cronbach's alpha test (α=0.88). In order to model the components, the interpretive structural modeling technique was used. The findings showed that 78 indicators in the form of 19 components in managerial, motivational and attitudinal dimensions, core competencies, human resources, financial, cultural and social facilities and equipment are effective on the development of basic football. Also, the stratification results showed that the components were structured in seven levels, and the organizational and planning motivating factors were in the seventh level, and the components of income from basic football and rules and regulations were in the first level of the interpretive structural model of the research. It can be said that, in the first place, focusing on the localization of the basic football development program of the leading countries and formulating a long-term operational plan and new training and training programs along with incentive mechanisms will smooth the development of basic football.