مجله پژوهش های کاربردی در مدیریت ورزشی
پیاپی 45 (تابستان 1402)

The purpose of this study was to identify the factors affecting the entry of athletes into the world of politics. The study was conducted qualitatively with a thematic analysis approach. Participants in the interview were selected through purposive sampling. The interviewees consisted ofall experts with scientific background (professors of sports management), executive (managers and sports experts) and sports (professional athletes with a history of political activity). From the analysis of the interviews, 31 sub-categories were obtained, which were divided into 6 main categories: individual and family factors, professional backgrounds, contextual factors, organizational factors, supportive factors and media factors. These issues were summarized in the concept of "factors affecting the entry of athletes into the world of politics’. The results can be used to complete the theoretical foundations of this field. Also, the results of this research can act as a roadmap for relevant organizations and athletes, which will result in productivity in the individual and social dimensions.

Nowadays, globalization has doubled the importance of competitiveness in the sportswear industry. There are a lot of sportswear brands in Iran that are not active in field of international trade due to their inability to compete with  foreign brands.. Thus, the current study aimed to investigate competitive model of the iranian sportswear brands to enter  the international  markets.A mixed method (qualitative and quantitative) was applied in the  research.  The  statistical population  included experts in the field of sportswear export (the first population) and 200 manufacturers of sportswear brands (the second population). Then 3 brands were selected from the first population via the Purposive sampling technique, and 132 brands were randomly selected from the second population according to Krejcie and Morgan table. The factors affecting competitiveness were identified using field studies and were approved in the second round of the Delphi method; then the model of the study was proposed. Finally, a questionnaire with 5 items and 74 questions  was designed  based on the Likert scale. The validity of the questionnaire was confirmed by  professors and experts and its reliability was also obtained in an initial sample of 30 people, with Cronbach's alpha of 0.96. The structural equation modeling was conducted by the IBM SPSS and Smart PLS.The results showed that  export, brand differentiation, marketing orientation , and strategic  orientation  affect the competitiveness of the iranian sportswear brands  to enter the international markets

The purpose of the present study is innovative development of sustainable tourism and entrepreneurship through sports events. The descriptive research method is of the correlation type and is performed in the field. The statistical population was all inhabitants of Mazandaran province, and the final sample of 384 people was selected using the purposeful random sampling method and according to the Morgan table and the large population., To ensure the return of the answer letters, 410 questionnaires were distributed and 397 questionnaires were returned, which was a 97% return rate.. The data collection tool was valid questionnaire and their formal and content validity was approved by 5 sports management professionals. All scales had high levels of reliability (Cronbach's alpha above 0.70). For data analysis, the Kolmogorov–Smirnov test, Pearson correlation, and regression were used with the help of SPSS software. Research findings showed that acceptance of sustainable tourism development through sport can be determined by many variables such as economic impact (b= 0.434), residents 'attitudes towards sports events (b= 0.287), and citizens' willingness to entrepreneur (b= 0.113), Sports events affect many aspects of a tourist destination. Also, the citizens’ desire to do entrepreneurship is related to sports.

Despite the very positive physical and mental consequences of green sport, no much attention has been paid to culturalization of this activity and the citizens’ participation in public physical activities is very little despite the existence of amusement-sport parks . The purpose of this study is investigating the causal relationship between the consequences of green sport and citizens' sport participation with the mediating role of vitality from quantitative and qualitative perspectives. For this purpose, in several qualitative stages and by aggregating the sport management professors’ opinions , a new questionnaire on the consequences of green sport was compiled and completed by a statistical sample of 400 people from 9 cities of Golestan province. Descriptive statistics were used to classify raw scores, design a frequency distribution table and calculate dispersion indices such as mean, standard deviation and frequency and to answer the research questions, exploratory factor analysis and structural equations were used using LISREL software and confirmatory factor analysis. The results showed that the positive consequences of green sport, including social participation, environmental protection and physical and mental health have a direct positive and significant effect on increasing the citizens’ vitality  and their sport participation. Also, four vitality factors (beauty, security, health and comfort) increase citizens' sport participation. By reviewing these results, a conceptual model of green sport was presented and the examination of  the RMSEA goodness of fit indicators indicates the excellence of proposed model. Based on the results it is recommended that urban management be in such a way that the citizens are aware of the positive consequences of green sport in ordrd to increase the factors of urban vitality.

The purpose of this research is a systematic review of the economic benefits of sports development. It is qualitative and descriptive in terms of type, practical in terms of purpose, and systematic review according to the implementation method. In order to obtain the desired scientific evidence, an electronic search was conducted based on relevant keywords in Persian and English published sources. The time period selected for document search was between 1995 and 2022 and in Embase, Scopus, PubMed and Web of Science data beses. In the first stage, 338 articles were found which after removing the duplicates, were reduced to 302 articles, and in the next stage by reviewing the abstract and title of the articles, 183 articles were removed and the number of articles was reduced to 119 articles. Finally, considering the entry and exit criteria designed in this research and going through the PRISMA checklist, 15 articles were systematically reviewed. Based on the results obtained, it seems that the main challenge around the world is to create a public health culture, which can be achieved only with macro and strategic planning in the field of developing sports and physical activity with prioritization in the public sports sector, the necessary infrastructure in the production of equipment and public sports facilities, as well as paying attention to the infrastructure of championship sports

The purpose of this study is to identify knowledge management maturity barriers along with business in Iranian sports. This research is descriptive-analytical type that has been done in the field and it is in line with applied research. The statistical population included faculty members of sports management of public and Azad universities and specialists of general departments of sports and youth. The sampling method was random-stratified. and a research-made questionnaire was used to collect information. Data analysis was performed using SPSS23, PLS3 software. Bartlett tests, KMO tests, exploratory and confirmatory factor analysis were used to determine the barriers. The results showed that 11 factors were identified as barriers in sports organization including: ,lack of support and lack of knowledge management organizational infrastructure, lack of connection between knowledge management and business and its strategies, Not desirable of managerial and environmental factors of knowledge management, ,lack of security and weakness of information technology, lack of knowledge management strategies and goals, weakness of organizational structure and process of knowledge management, lack of attention to project management and staff empowerment in relation of knowledge management, inefficient management of knowledge-based human sources, lack of knowledge management governance, low quality of knowledge information, technology and knowledge management systems, low efficiency and effectiveness of knowledge management systems in sports organizations

The purpose of this study was to The mediating effect of service quality on the relationship between market orientation and business performance of private sports venues. The present study is applied in terms of descriptive-correlational nature. The statistical population of the study was all managers, coaches and graduates of sports active in sports clubs in the western provinces of the country. The statistical sample (N= 384) was selected as a multi-stage. In order to collect data, the market orientation questionnaire (Narvar and Slater, 1990), service quality (Kamali, 1396) and the researcher-made business performance questionnaire were used and the face validity of the questionnaire was confirmed by experts (13 people). Its reliability was also calculated using Cronbach's alpha test (0.95) and combined reliability. Structural equation modeling in PLS3-SPSS24 software has been used to analyze the data and check the model fit. The results showed that market orientation and service quality have a significant effect on the commercial performance of sports venues. Market orientation also has a significant effect on service quality. Finally, the effect of market orientation on business performance was mediated by the quality of service quality. Also, the effect of customer orientation, competitiveness and cross-sectoral coordination dimensions on business performance was significant. According to the results, it can be said that the managers of sports venues must use different market-oriented strategies to achieve successful commercialization of their sports complexes.

The aim of this study was to identify the entrepreneurial challenges with sport and recreational approach in Lorestan Province, Iran. The present study is applied in terms of purpose and exploratory and mixed in terms of nature and method. In this research, two types of Delphi community were used to identify the challenges of sport entrepreneurship and the community to explore and categorize the final factors. In the Delphi group, 15 individuals were selected, using purposive snowball sampling and in the quantitative section based on Cochran sample size formula and simple cluster-random sampling method with proportional allocation, 328 individuals were selected as the sample of the study. After reviewing the literature related to the research and semi-structured interviews, the entrepreneurial challenges with sport and recreational approach were identified by the Delphi method in two rounds; finally, these challenges were categorized in the target population by distributing the questionnaire. The findings indicated that the challenges of sport entrepreneurship in Lorestan Province consisted of 10 factors and 107 items. These factors included educational factors (26 items), management factors (12 items), infrastructure factors (9 items), non-meritocratic factors (5 items), legal factors (7 items), economic factors (9 items), governmental factors (5 items), political factors (4 items), cultural factors (5 items), and media factors (2 items). The factors were listed in order of priority.