نشریه مدیریت سبز
سال دوم شماره 2 (تابستان 1401)

Nowadays, reaching and taking over the market with strong competitors requires innovation, learning from competitors and the environment, along with many other factors. If companies do not pay due attention to such an issue, they will be eliminated from the competition scene, since they will lose market orientation and the ability to win the market. The aim of the present research was to investigate the effect of market orientation on customer satisfaction of companies (Sabz Golshan Company). The research method adopted in this study is a descriptive survey method, and in terms of its purpose, the present study is applied. The instrument used for data collection in this research is a questionnaire, the validity of which was approved by the researcher's supervisors, advisors, and marketing experts of Sabz Golshan Company. The reliability of the instrument for each variable was more than 0.7. The statistical population of the study is the managers and senior experts of Sabz Golshan Company which included 95 people. This company has a green industry marketing background. The statistical sample of the research was selected according to Morgan's table which included 76 people. Due to heterogeneity, stratified random sampling was utilized. Data analysis was conducted according to structural equation modeling analysis, using PLS software, second version. The results have shown a positive and significant impact of market orientation and its dimensions as formulated in research hypotheses.

The purpose of this study was to investigate the relationship between green innovation and environmental performance with respect to the role of green transformational leadership and green human resource management (a case study of Pegah Dairy Company in Khorasan Razavi province). The adopted research method was descriptive-correlational survey. The statistical population of this study inquired from the headquarter of Pegah Dairy Company, included 600 employees of Pegah Dairy Company in Khorasan Razavi Province. The statistical sample of this research was 234 employees of Pegah Dairy Company in Khorasan Razavi Province, obtained by simple random sampling method according to Morgan table. The research data were collected by library and field methods and standard questionnaires were used as the instruments. The reliability of the questionnaires was confirmed by Cronbach's alpha coefficient test and the validity of the instruments was confirmed by content method. Also, in order to analyze the data, the method of structural equations using LISREL software was used. The results showed that there is a positive and significant relationship between green innovation and environmental performance with respect to the role of green transformational leadership and green human resource management (a case study of Pegah Dairy Company in Khorasan Razavi province).

The aim of this study was to investigate the role of corporate social responsibility and environmental pressures of stakeholders in creating strategic green marketing and to explore its relationship with competitive performance through internal green marketing. This research is applied in terms of purpose and correlational descriptive-survey in terms of method. The statistical population of the study includes 489 companies active in the industrial towns of Tehran province. Using Krejcie and Morgan table, the sample size was estimated to be 215 companies. Informed by simple random sampling, they were provided to the managers of the selected companies. Data collection was done by standard questionnaires. Face and content validity were confirmed by academic experts and reliability (above 0.70) was checked by Cronbach's alpha test. Descriptive statistics and structural equation modeling were used to analyze the data using SPSS software version 25 and Smart-PLS version 3.2 .The results of structural equation model showed that there is a direct and significant relationship between corporate social responsibility and environmental pressures of stakeholders with a tendency toward strategic green marketing. There is a significant relationship between strategic green marketing orientation and internal green marketing orientation and competitive performance. There is also a significant relationship between internal green marketing orientation and competitive performance.

The purpose of this study is to design a green human resource management model in the steel industry. The statistical population of the research is the West Asian Steel Company. This research is applied and mixed methods (qualitative-quantitative) in terms of purpose and data collection method, respectively. Interview method was used to design the research model. To this end, the initial research model was designed following conducting 22 interviews. To evaluate the validity in the qualitative part, triangulation, member checking and pairwise methods were used, and to confirm the reliability, the retest method was utilized. In the quantitative section, a questionnaire appropriate to the model was developed to confirm the designed model based on the interviews, and this model was examined using the structural equation method. In the quantitative section, the statistical population included 987 individuals, and the sample size was determined to be 686 individuals based on the Krejcie and Morgan table. Content validity method was used to assess the validity of the questionnaire and Cronbach's alpha was used to determine the reliability of the questionnaire. The results of the structural equation model conducted by AMOS software confirmed the designed model. The results showed that green human resource management on individual, organizational, group consequences and due to the need to internalize and change the attitude of employees and managers of West Asia steel company in the field of environmental issues, the most important way to change the attitude in the company is training and increasing knowledge in the field of environment

The purpose of this study was to investigate the role of performance appraisal and organizational learning on the development of green human resource management. The research method is descriptive survey. The statistical population of this research includes all managers and employees of the Ministry of Culture and Islamic Guidance in 1400, numbering 2951 individuals. Using stratified sampling method proportional to the sample size and based on Morgan table, 340 people were estimated as the sample size. The research instruments included three questionnaires: performance appraisal, organizational learning, and human resource development. The validity of the questionnaires was confirmed by academic experts. The reliability of the questionnaires was estimated through Cronbach's alpha for the performance appraisal questionnaire (0.87), organizational learning (0.93), and human resource development (0.90). Data analysis was performed at two levels of descriptive and inferential statistics using SPSS23 and PLS software. The findings were analyzed using correlation method and structural equation modeling. The results revealed that there is a relationship between performance appraisal and the development of green human resource management (r = 0.19); there is also a relationship between organizational learning and human resource development (r = 0.28). All hypotheses were confirmed.

One of the most important issues in recent years has been the environmental issues pertinent to the lives of citizens in the urban environment. Municipalities are recognized as one of the important pillars in preservig the urban environment. The environmental performance of municipalities play an important role in maintaining the environment of cities. Therefore, it is expected that the proper performance of the municipalities in this domain will lead to citizens' attention to urban environment. To this end, the present study aimed to investigate the relationship between the environmental performance of Shahrood municipality and the environmental citizinship behaviors of citizens in Shahrood. In order to collect data, a researcher-made questionnaire was used. The statistical population was the city of Shahrood. Data analysis was performed using structural equation method, the results of which showed that from the citizens' perspectives, the environmental performance of Shahrood municipality is in good condition. There was also a positive and significant relationship between the environmental performance of the municipality and the environmental citizenship behaviors of the citizens. According to the results, it is expected that in order to preserve and maintain sustainable development of cities as well as paying attention to the citizens, Shahrood municipality will continue to address the status of urban environment more seriously.

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