نشریه مدیریت سبز
سال دوم شماره 4 (زمستان 1401)

In the third millennium, security has undergone important changes. human is active as the main pillar in organizations and plays a central role in society. In the third millennium, one of the important issues is the environmental challenge. In this research, it has been discussed with the subject of human, organization and society. Also, the relationship between security and environmental issues was investigated and explained. The current research is descriptive and analytical in terms of its fundamental purpose. The method of collecting information is done using the documentary method and using the content analysis method.

The aim of the present research is to provide a model for measuring the readiness of universities to become an entrepreneurial university, adopting the Islamic revolution approach. The present study is sequential exploratory mixed research and is applied in terms of its purpose. The statistical population in the first stage of the qualitative approach includes 30 specialists and experts in the public universities in Mashhad who were selected snowball and a purposeful sampling strategy. The statistical population in the second stage of the quantitative approach includes all the faculty members of Ferdowsi University and experts in the field. In this stage, based on Cochran's formula and informed by simple random sampling strategy, a total number of 300 people were identified as the sample. Two data collection methods including library methods and field method were used in order to collect information. Finally, for the qualitative analysis, thematic and content analysis method using MAXQDA10 software was utilized. In order to test the assumptions related to the model components and test the overall research model, confirmatory factor analysis and structural equation model tests were conducted using SPSS 26 and LISREL software. The findings of the research in the qualitative phase led to the identification of two main categories (internal environment and external environment) and 8 sub-categories. Moreover, in the quantitative phase and following further investigations, it was determined that the obtained model had a good fit. The results show that in the model proposed for measuring the readiness of universities to become an entrepreneurial university with the approach of the Islamic Revolution, the components of the internal environment (with the sub-components of intra-university units, leadership and management, goals and mission of the university, organizational structure, and entrepreneurial characteristics) and the external environment (with the sub-components of laws and regulations, commercialization and relationships with industries and financial institutions) are effective.

The obligation and commitment of an organization to be accountable to all its stakeholders and the increasing importance of the social responsibility of the organization has led to the fact that in addition to paying attention to their macro-organizational results, the impact of such programs and social responsibility measures of the organization at the micro-organizational level should also be noted. In the present research, an attempt was made to examine the relationship between corporate social responsibility and human resource performance (employees' behavior and attitude) with a different perspective and a more comprehensive approach to answer this question: Can employees' perception of corporate social responsibility promote positive behaviors and attitudes and reduce negative attitudes and behaviors among employees. The present research was therefore carried out with the aim of quantitatively combining the results of the research studies conducted in the field of social responsibility of the organization and the performance of human resources (employees’ behavior and attitude(. The research method used in this study is meta-analysis. After reviewing a large number of articles and research studies, using internal and external databases, 79 articles and dissertations published between 2010 and 2021 were selected. Moreover, a checklist was used in order to meet the inclusion criteria and to extract information related to each study. In order to analyze the data, CAM2 meta-analysis software was used. The results of the research showed that corporate social responsibility with a medium effect size (0/563) has a strong impact on employees’ positive behavior and attitude. Also, corporate social responsibility has a moderate (negative) effect on employees' (negative) behavior and attitude with a medium effect size (-0/319). This research provides important practical concepts. Understanding the social responsibility of the organization leads to a set of desirable attitudes and behaviors in employees and provides direct evidence for organizations and managers to engage in corporate social responsibility (CSR).

The purpose of this research is to determine the role of electronic customer relationship management in marketing behaviors and green environmental factors. The research method is applied in terms of purpose and descriptive-survey and correlational in terms of implementation. For this purpose, in the first step, the components of the electronic customer relationship management model in marketing behaviors were identified from the theoretical literature. The result of this step was to identify 50 components in the form of six main dimensions. Data collection tools are documents and questionnaires. In the qualitative stage, the research team consists of 22 academic and organizational experts who have been selected by snowball sampling technique. In the quantitative stage, the statistical population consists of deputies, experts and employees of Golestan Gas Company. To determine the sample size based on Krejcie and Morgan table, 108 people were selected by simple random sampling method. The results showed that the six main dimensions of electronic customer relationship management include managerial factors, communication factors, electronic factors, technological factors, information factors and stimulating factors and the for main dimensions of marketing behaviors include behavioral factors, green environmental factors, marketing factors, organizational factors. The results showed that electronic customer relationship management has an effective role in marketing behaviors and green environmental factors using structural equation modeling.

The aim of the present research is to investigate the role the factors exerting impacts on consumers’ ethical perceptions and sustainable value creation in the selection of zero waste products. This research is applied in terms of purpose and descriptive-survey in terms of data collection method. The statistical population of the study consists of all sales representatives of Asapak detergent products and the statistical sample includes 388 people. The sampling method in this research is cluster sampling. A standard questionnaire was used to collect data. The validity of the instrument was confirmed by factor analysis and the reliability of the instrument was checked and confirmed by Cronbach's alpha method. In order to analyze the data, the method of structural equation modeling, conducted by LISREL software version 8, was used. The results indicate the positive effect of variables (economic rationality, pessimism, moral standard) on sustainable value creation considering the role of the mediating variable of relationship quality. The results also show the negative effect of moral cognitive effort on sustainable value creation considering the role of the mediating variable of relationship quality. Finally, the results indicate the positive effect of relationship quality on sustainable value creation.

The declining trend of natural gas consumption in the fuel of Tehran's urban gas-powered bus fleet in the last few years, despite the government's large investment in substituting natural gas for diesel fuel in city buses in order to reduce air pollution, especially in large cities, along with the resulting economic savings, has entered into a crisis, putting green transportation in jeopardy. The purpose of this research is to investigate the background and identify the factors contributing to such conditions and provide operational solutions. This study is descriptive and mixed, based on qualitative and quantitative data. In terms of the goal, it is practical and in terms of data collection, it is a survey study. The statistical community of experts consisted of university professors, managers and senior experts with more than 10 years of experience, holding masters degree and above, who were selected as sample members using the purposeful sampling method, based on the principle of theoretical adequacy. The data collection instruments in in the qualitative and quantitative parts of the study included Delphi interview method and system dynamics approach, respectively. Finally, the allocation of a part of the profit made from the subsidy difference of replacing diesel with natural gas in the form of proposed scenarios for purchasing new buses, supplying equipment, and supporting services related to gas-powered buses and CNG fueling stations are presented as the best sustainable solutions for the consumption of natural gas in the fuel used for the city bus fleet.

In today's electronic age, taking e-learning courses allows people to use newer methods to improve their organizational performance compared to previous generations. The present study has been conducted with the aim of validating the job performance model of human resources in the light of e-learning in Bank Melli. The study adopts a survey research strategy and uses quantitative research method. The statistical population of the study was all 160 employees of Bank Melli in Mashhad, of whom 121 were selected as a statistical sample by simple random sampling strategy. The research tool includes a researcher-made questionnaire with 104 items. SPSS software and PLS software were used to analyze the data obtained in this research. The research results in the model include 4 categories and 11 components. The categories included educational elements of e-learning, human elements of elearning, job performance management process and finally the category of organizational job performance improvement. The results showed that the model has the necessary validity.

Today, the use of green products has become common and targeted by consumers who have a green lifestyle. Lifestyle is an important factor that determines how consumers spend their time and money. This study addresses the areas to which people tend to feel biased loyalty. Fanatics have similar characteristics and behaviors that influence their consumption style. This research focuses on the part of the society which has a green lifestyle and tries to investigate its effect on people's consumption styles. The purpose of this study is to provide suggestions on the impact of the lifestyle of this particular consumer group for the benefit of businesses, and finally, to investigate the effect of such biased tendencies on people's consumption style. Therefore, 392 consumers of the Refah department store in Gorgan who had a green lifestyle were selected by non-probability and convenience sampling method. The data collection tool was a questionnaire, which was analyzed using the structural equation method, conducted by PLS 4 software. The findings showed that green lifestyle has a positive and significant effect on biased tendencies and biased tendency has a positive and significant impact on consumption style.

The aim of the present research was to analyze the factors affecting organizational entrepreneurial behavior in line with social sustainable development in justice department in Golestan province. This research was applied in terms of purpose and descriptive-survey in terms of method, which was conducted with a mixed exploratory approach. The statistical population in the qualitative stage was 11 academic and organizational experts, who were selected purposefully using the snowball sampling technique. In the quantitative stage, there were 1401 employees of the judiciary in Golestan province, and the sample size was determined to be 302 based on the Karjesi and Morgan table. Simple random method was employed for sampling. The Delphi method was also used to identify the factors and the structural equation method, conducted by Smart PLS 3 software, was used to examine the relationships between the variables. The results showed that the dimensions of organizational entrepreneurial behavior include seven dimensions (behavioral, environmental, content, contextual, communicative, structural, individual), which respectively have a significant effect on organizational entrepreneurial behavior by 0.346, 0.408, 0.363, 0.378, 0.350, 0.424, and 0.398. Also, organizational entrepreneurial behavior has a significant effect on sustainable social development by 0.823.