نشریه رسانه و فرهنگ
سال سیزدهم شماره 1 (پیاپی 25، بهار و تابستان 1402)

Photography as an effective media in expressing social facts and raising the level of collective consciousness has effective narrative and conceptual roles. The photographs of the Iran-Iraq war are implicit texts of discourse factors, social and cognitive components, including socio-cultural value systems. In this research, the authors try to use the theoretical concepts in discourse semiotics as an efficient method to investigate and understand how signs work in the service of producing meaning, as well as developing a coherent and systematic model for extracting and interpreting existing information. Examine the holy defense in the photos. The purpose of the research is to answer these questions: what patterns do the representational, interactive and combined structures of the holy defense photos follow, and how do these three structures show the role of photos in representing the concept of holy defense? The research method . The analyzed photographs were selected from the works of Alfred Yaqoubzadeh, a photographer of the imposed war, because of their narrative characteristics. The findings showed thaphotographs are full of narrative and conceptual symbolic resources, have discourse-oriented structures and hidden ideology, which play an effective role in the formation of interactions in the social, political and cultural fields.

Water is the most essential element of life, This matter has gained double importance due to the environmental crises created. we are witnessing the growing influence of media on the formation of society's culture. Therefore, it is useful to know the media and take advantage of its capacities to help with water crises. Therefore, the current research aims to find out the media strategies to persuade the audience to manage water consumption in Alborz province, The research is defined in two phases. In the first phase, 605 questionnaires were completed in Alborz province (Hashtgerd, Eshtehard, Karaj, Nazarabad) by survey method, which shows the attitude of the people of the province towards the water situation of the province. In the second phase of the research, using the results obtained from the first phase survey, 16 semi-structured interviews were conducted with media experts and producers, water managers, and media managers. After analyzing the qualitative content of these interviews, 42 strategies were extracted for persuading the media, which can be divided into two aspects: critical and demanding, and promotion in three axes: 1. Forecasting: organizational measures 2. Direction: Message Generation Approach 3: Retrospective: Methods and formats for generating and distributing categorized messages.

This paper is a research semio-semantic representation of Iran's tourism destinations and is an attempt to decipher how advertising methods challenge their competitors using semiotic analysis. For this purpose, five Iranian tourism advertising videos were examined based on the principles of semio-semantics. The main purpose of this paper was to answer a single question: How are tourism destinations displayed in Iran? The analysis showed that tourism promotional videos focus on a kind of Orientalism itself. This focus is somewhat indicative of the institutional perspective that has permeated Iranian tourism advertising materials. This view paints a picture of Iran, as an Eastern Muslim country, and is inconsistent with the tourism strategies of the coming decades. This type of advertising creates problems in several areas when trying to promote the country. Based on the analysis provided, suggestions for future advertising trends are provided.

News media play a very important role in the formation of public opinion in societies. Therefore, the general goal of this research is to present a trust-building news media model in the context of the Covid-19 crisis. In this research, according to the research questions and its exploratory nature, the direction of the research is mixed with the database approach, and in terms of the purpose, it is applied research. The statistical population in the qualitative part of the research included experts in the field of media management (university professors, officials of the Broadcasting Organization) who were selected by the snowball method and theoretical saturation criteria. In the quantitative stage, the statistical population included managers, assistants and experts of the Islamic Republic of Iran Broadcasting Organization in the number of 165 people, of which 116 people were selected according to Cochran's formula by non-random sampling method. In this research, each of the variables identified through interviews in the form of causal, intervening, central, contextual variables, strategies and consequences of classification and determination, and based on the classification, the trust-building news media model was drawn in the conditions of the Covid-19 crisis.

Media is one of the critical factors and forces of social changes in societies. Therefore, macro-level policies should be formulated for these influential institutions to make the most of them. The cognitive approach can better explain the policy-making model by considering the role of the decision-maker, organizational factors, and the influence of the environment. Main goal: The main goal of this research is to present a comprehensive model of national media policy-making with a cognitive approach. Research method In this research, the most critical factors affecting media policy were extracted using the Delphi method, and eleven factors extracted from the Delphi method in the form of a self-interactive-structural matrix were provided to the experts to identify the relationship between the factors. And after determining their relationships, the national media policy model with a cognitive approach was formulated and provided to the panel of experts. The method of data collection used by the researcher in this research was the Delphi method. The method of collecting primary factors in interviews with experts was the analysis of in-depth interviews using the ZMET method.

The present study seeks to answer the question of how the identity capacities of ancient literature are used in radio programs? To achieve this goal, the data-based method has been used. According to the research findings, five steps were identified for the optimal use of the identity elements of ancient literature in radio programs, which are: recognizing the capacities of ancient literature, identifying the capacities of radio media to use ancient literature, method Utilization of ancient literature in radio programs, preparation of human factors and presentation of management solutions. The results indicate that in order to improve the performance of radio media to promote Islamic-Iranian social identity, it is necessary to pay more attention to the ancient literature of our country and the Broadcasting Organization of the Islamic Republic of Iran should take a more serious approach to using ancient Iranian literature in programs. Adopt and, while educating and motivating human agents, use radio media tools to promote social identity using the capacities of ancient literature.

Since a long time there has been the influence of the ruling class's tendencies on the works and achievements of different people in the societies,cinema as one of the individual and collective achievements has not been exempted from this rule. In the country of Iran, which experienced tremendous discourse changes with the occurrence of one of the biggest revolutions of the century,the sociological investigation of this discourse change and its effect on artistic works and productions has been worthy of attention and study. Therefore, the study of the prevailing approaches in the field of planning and determining artistic-cultural policies in the first years of the Islamic Revolution is one of the constituent elements of this article.The question is,to what extent have those involved in the production and production of a film in the country paid attention to these policies? In other words,to what extent have the discourse relations of the political system ruling the society penetrated into the country's cinematographic works,and to what extent has the success or failure of this discourse been? Therefore,by analyzing and interpreting cultural policies and their role It has been studied in the formation of works of art with the method of critical discourse analysis

The purpose of this study is to investigate the sociology of music consumption and its relationship with breaking law among citizens of Bandar Abbas. The research method is survey and the data collection tool is a researcher-made questionnaire. The research data were analyzed using SPSS and Amos Graphics software. The results show that the most tendency to use popular music style (traditional, folk and pop). Inferential findings indicate a positive relationship between cultural capital and peer group with music consumption. Findings showed that there is a statistically inverse relationship between religiosity and music consumption. Based on the results, the peer group could not have an effect on youth music consumption styles; but there is an inverse relationship between religiosity and elite music style. The results also show a relationship between cultural capital and popular and elite music styles. According to the research results, it can be said that the amount and style of music consumption has not shown an effect on the degree of breaking law.

One of the most important factors in the impact of "digital social networks" on "culture and communication" in human societies is the special ability of these networks to "streaming" especially "fake news" in the media sphere of a society. Fake news as a media streaming product, despite its long history, has grown more and more in the age of digital social networks.The article tried to follow the most important features, functions and effects of digital social networks in all theories in this regard as the first step. The article also introduces typical media resources through which the fake news enter the public opinion. Then, focusing on the process of digital social networks streaming, the article reveals the most important streaming mechanisms in digital social networks for publishing fake news in four: "Hashtag", "Storm", "Campaign" and "Stream". This mostly achieved by analyzing ten semi-structured interviews with some experts in this field. Finally, the article shows that the "Stream" mechanism, as the culmination of streaming mechanisms in digital social networks, can institutionalize every subject in the audience by providing six conditions such as "accompanying influencers", "paying attention to the network requirements" and "riding on the bearer of day events".

The present research has identified the influencing factors on the development of social marketing in the Islamic Republic of Iran Broadcasting. The current research has a qualitative approach and an exploratory interview strategy. The statistical population of the research, according to its subject area, includes professors and specialists in the field of media, as well as high-level managers of the Islamic Republic of Iran Broadcasting. According to the surveys, their sample size is 12 people, and the theoretical sampling method has been used. In this research, thematic analysis method was used to analyze the data, and fuzzy Delphi method was used to validate the data. Surveys show that six factors: factors related to the customer, management, infrastructure, content, media and marketing, are among the main factors influencing the development of social marketing in the organization. The results indicate that it is necessary to consider communication with the customer in the organization. On the other hand, as much as the amount of using hardware and software equipment, creating interactive and informative content, the organization's interaction with social media and marketing strategies is improved by the organization, it will cause the growth and development of social marketing in the organization.

audience by qualitatively analyzing TV commercials and analyzing the content of in-depth interviews of advertising experts. Multi-method research method includes two methods of qualitative content analysis and in-depth interview. Business messages broadcast in 1998 and 1999 are statistical communities for qualitative analysis. The sample size was 106 teasers. The statistical community for in-depth interviews are business advertising experts. The number of interviews conducted is seven. The method of measurement was the analysis of teasers as available documentsAnd the technique of recording data is obtained from the text, images and sound of advertisements. The method of measurement in interviews is interview analysis and the technique of recording data was reverse questionnaire design. Sampling method in content analysis was random sampling and in-depth interview was snowball method. The results show that TV commercials use 50 general persuasive methods and 58 partial persuasive methods.

Among radio programs, public service announcement or PSA are the most important means of conveying free social messages to the audience. This article aims to study the representation of social values in such acacias in Iran, based on Schwartz's "value structure" theory, identifies ten motivational dimensions for values and considers 57 different social values to reflect this value. This research is done by analyzing the qualitative content of 10 samples of social announcement broadcast on the Iranian radio network and the results of the research show that in each announcement, the public services that it creates and provides. These values are consciously and subconsciously used to convey the message and are reflected in different and related forms. However, according to the approach of the organization and each network, these social values are in a hierarchy of importance. For example, if the approach of the organization is to pay attention to health or the environment, producers and programmers also try to have this topics in programs and announcement.