نشریه مطالعات رسانه ای
پیاپی 61 (تابستان 1402)

The purpose of the research is to explain the role of new media in the identification of the members of the network society, which is the characteristic of the research, presenting the identity indicators of the new media, the research approach is a combination and the Delphi technique is used to identify the indicators of the new media and identity, and the model test. Exploratory and analysis of the mutual rate of these changes was done using the partial least squares technique .The statistical analysis tools smart pls version 3, IBM SPSS Statistics version 26 were used. Data collection was a combination of documentary and field methods in this way that the documentary method was used for the background of the research and the field method was used to collect information, but the basis of analysis And the analysis is the data collected using the Delphi method, and the measuring tool is a structured questionnaire in the form of a Likert scale and an online questionnaire. The statistical population in the qualitative section consists of journalists, professors of political science and communication, with a sample size of 15 people and in the quantitative section 60 people who were selected through virtual snowball sampling. The findings of the research showed that new media have a positive and significant effect on political identification. And this means that new media change the concept of identity and virtual space has changed the way of thinking and created a new world by influencing the way of thinking

Academic plagiarism means taking the ideas and words of others and making them your own. Academic plagiarism is a word that has entered Iran's scientific field in the last few decades, and its spread causes irreparable damage to the scientific community and research spaces. Some cases of academic plagiarism committed by people are due to not knowing the examples of this act. Lack of development, lack of knowledge and proper training, promotions that have not been investigated, and quantities instead of paying attention to quality and practicality, lack of restrictive laws and focus on documentation can be considered as factors of academic plagiarism. By increasing the knowledge and awareness of people about academic plagiarism and increasing the moral thinking of academic plagiarism, committing academic plagiarism will decrease, and this important thing requires the educational and educational development of students and researchers, and this development can have a great impact with the correct use and full understanding of new knowledge, including artificial intelligence. Have in this process. Today, GPT chat, which is one of the most important and interesting topics for discussion in scientific circles, is considered one of the effects of the use of artificial intelligence, which we will discuss in this article in order to use it with a proper understanding of this technology. Put it in the right direction

Today, the advent of native advertising has changed the advertising landscape, localized advertising is the latest trend in hybrid content that has similar features to content marketing, journalism and important content with financial support and also depends on the digital environment of the host media.This study aims to design an effective model of localized advertising on social networks. To answer the main question of the research, content analysis method was used. The field of research of all foreign articles is localized advertisements In this research, topics related to the effectiveness of localized advertising are extracted from articles, which after clustering, combining and deleting common codes; 61 key themes, 18 integrating themes and four macro themes were obtained.In order to explain the validity of the research, the exploratory and confirmatory model approach was used, which shows the acceptable validity of the result s. Holstay method was used to evaluate the reliability, based on which the reliability was calculated to be / 85. And was higher than the standard value of 0.7. Research results show that localized advertising is effective. The use of advertising strategies also play an important role in the effectiveness of native advertising

The expansion of information technology and the emergence of modern communication systems have caused the design, policy, and structure of organizations to undergo changes and reforms. Taking into account the change in the media value chain, the role of regulators in managing the situation also changed. New changes, especially the fading of communication and information technology management boundaries, have forced regulators to review the appropriate models. Considering that Satra operates as an active regulator in the field of surrounded audio and video media, it is necessary to review its performance identify its policies regarding licensing, and examine the challenges facing Satra and active platforms in this field. This research will be conducted with a qualitative method and using library-documentary studies and semi-structured interview techniques. During the implementation of the research, 4 comprehensive codes, 43 organizing codes, and 160 basic codes were counted and analyzed with Brown and Clark's thematic analysis approach. In this way, the most important results of the research can be declared as the necessary legal gap to prove the position of Satra as well as the supporting laws for follow-up in judicial reference. Also, among the bold challenges between Satra and the platforms, one can point out the difference in boundaries and cultural and social dimensions considered by the parties in producing works and the technical weakness of the platforms in fulfilling the requirements to obtain different levels of licensing

Representation is one of the fundamental concepts in media studies and the way in which the media shows events and realities. In this method, the words, images, music and other elements of the film are considered as signs that create different possible meanings through them.

The current research aims to investigate and analyze the signs of self-confidence in the images of the West Side movie using Kress and Van Leon's approach.

In this research, since it deals with moving images, music and words as media text, it has used a qualitative method with a semiotics approach to examine the visual signs in selected movies.

The film is about love and racial rivalry between mafia and gangster groups in New York. Therefore, in the images of this film, the conflict between two groups is depicted, as well as the existence of competition and inequality, among all the images of this film, four images are selected to represent and analyze the psychological concept of "self-confidence" and the signs of self-confidence in They were checked.

Being in stressful situations brings different emotional reactions such as anger, anxiety and depression. Therefore, using a suitable strategy to deal with the consequences of mental stress can reduce its effects on mental health

This research was carried out with the aim of developing a structural model of the role of media literacy on personal values with the mediation of cognitive flexibility, and in terms of its practical-developmental purpose, and in terms of data collection, it is descriptive-survey. The statistical population of the research is the women of Tehran, and in this research, Morgan's table was used to select the sample size, and 107 people were selected by simple random method according to the desired statistical population. In this research, the tools of data collection are Tamman's pattern questionnaire (1995), Schwartz's personal values, Dennis's cognitive flexibility, and SPSS and SmartPLS 3 software were used for data analysis. The results of the research showed that media literacy had an effect on the personal values of women in Tehran with an intensity of 0.228 and cognitive flexibility on the individual values of women in Tehran with an intensity of 0.505, but the role of media literacy on the level of cognitive flexibility of women in Tehran and literacy The media on personal values with the mediating role of cognitive flexibility of Tehran women was not confirmed according to the significance level which is higher than 0.05. The findings of the present study can increase cognitive flexibility and reduce the negative effects of the media through the promotion of individual values and its components

Considering the difference in the type and number of crimes committed by women, the growth of cyber space in the last decade and women trend toward online businesses, its more physical security and its availability for everyone, this issue is considered as one of the biasing factors of omen crimes.

This retrospective descriptive study was conducted on all computer crime documents divided by year. Data analyzed using SPSS18 software.

The study showed that women’s cyberspace crime ratio to the total women’s crime in comparison with total cyberspace crime ratio to total crime was 1/3 and 0.6 respectively (almost double) in the four years of study. The proportion of women’s cyber crime out of total cybercrime was 16.6% and women’s total crime out of total crime was 7.5%. Moreover, the maximum crime was related to fraud and minimum was related to hacking. There were no significant difference between other crime patterns.

The lack of significant differences between honor crimes (unauthorized access, hacking, publication of lies and publication of obscene images) with other crimes in this study indicates that women's crimes are in conflict with their feminine role (motherhood and wife) to be less harmful the family system.

Entertainment, as an inevitable necessity of Iranian society, has been favored by the audience more and more every day, while uncertainties, ambiguities and multiplicity in television entertainment politics have caused the quality of entertainment to not have a coherent approach. The widening of different dimensions and sectors of the entertainment industry, the serious competition of satellite networks, social networks, games, and smart phones with national television has led to the position of national television in giving people's lifestyles and shaping the sector. A significant amount of social entertainment and filling the free time of the citizens in the audience's entertainment portfolio will face a challenge. Therefore, trying to understand these trends, components and respond to the needs of "politicization in improving the entertainment quality of I.R.B. TV programs and providing appropriate policies" from the perspective of experts and program makers is the goal of the article.From the results of what was extracted by thematic analysis method in interviews with 15 experts, national media managers and television program producers; It is said that the stubborn and late acceptance of changes in entertainment policy imposes high political, economic and social costs on the media and causes the loss of new markets in the age of new media. Also, understanding, analyzing space and realistic, wise and timely media policies can increase the ability to progress and adaptability of media policies to improve the quality of entertainment on I.R.B. TV. Be effective