نشریه گلجام
پیاپی 40 (پاییز و زمستان 1400)

Mahdishahr (Sangsar) located in Semnan Province is the location of residence of Sangsari tribes, which are among the original Iranian tribes. The carpet weaving in the Sangsar area is very old due to the nomadic life, but the urban carpet weaving is probably about one hundred-years-old. Sangsar Rug designs have been influenced by the virtu, tastes, social and climatic circumstances of the inhabitants of the region over the past years, and indigenous and cultural concepts have played a substantial role in the evolution and diversity of the design. Despite having native raw materials and self-painted wools, one of the features of Sangsar Rug is the use of the design and pattern of carpets in reputable areas of carpet weaving that are seen in fewer clans or similar tribes. Sangsari weavers wove various designs such as four-season, lachak (a typical scarf), and bergamot, subsoil, bush, carpet tableau, etc. based on the plan or by modelling (taking patterns) of urban carpets back (tail) of other areas. One of the most diverse designs, Introducing the characteristics and identification of the types of woven altar carpets, available and available in the region in the last one hundred years.which is woven in different types and dimensions in this area, is the mehrab design.
The main question of the research is how the mehrab design is woven in Sangsar region and which geographical areas do the origin of the designs woven in Sangsar mehrab carpets go back to? This research has been carried out in a descriptive-analytical way and in the form of a field and document study, and the purpose of its implementation, in addition to getting to know the method of carpet weaving in the Sangsar region, is to introduce the characteristics and identify the types of woven altar carpets that are available and available in the region. It is the last hundred years.
The findings of the research show that local weavers have been able to design and implement a variety of altar designs such as vase-pillar altar, tree-pillar, tree-animal, vase-cedar, vase-bergamot and two-sided altar-vase with local features according to order or by copying the carpets from the areas such as Qom, Isfahan and Kashan, Hamedan, Ravar Kerman and modeling Sangsar ornaments.

Bijar klim, or, garous klims, one of the most famous Iranian klim in the world. Its world-wide repution raises the question that what are the meaning, the images, portrates, mytihcals images and pattern in Bijar klim art? To answer this question, the author of the article has tried to study the design of mythological images of ancient Iran in Bijar Klim Art were teken in to consideration, archaeological, history, garfigh, researches. The purpose of the author is to investigate the mythological concepts and symbols of ancient Iran on Bijar Garous Klim
Methodology was cnonsisted of interviwers with experts  (Klim weavers, Klim Disigners and klim marketer) and literature review(articles, books,journals ) on the the meaning mythical images. The interview framework was semi-structured.
Pupulation and sampels: 200 Klim, 23 Klim experts in Bijar, were selected through convenience sampling and interviewed.
Data analysis: Data was obtained with content analysis.

According to the searches investigation.it can be stayed mythical images drawn on bijar klim are flunced by the western,civilization of iranplatea,.mesepotamia, central Asia, belives, culthural creets, acceptance cermonia l and correspondent  religion, appearning in the mythical. symbold such as animals and plants.

The rapid increase in production and competition in the international arena of the carpet industry, has highlighted the competition for very sensitive manufacturers and branding as one of the competitive strategies of industry activists. The present study aims to identify a model for successful branding in the carpet industry. According to the systematic model of the data theory of the foundation, well-known experts, manufacturers and exporters with a history of carpets were selected for the statistical community. Industry experts in the statistical population were selected by Purposive sampling method and 15 in-house carpet industry experts were interviewed as an example of in-depth research, which resulted in three stages of data adequacy. Semi-structured interviews were used to collect data and data analysis was performed by Strauss and Corbin method and paradigm model and MAXQDA software. The results of the analysis of the data obtained from the interviews, during the open, pivotal and selective coding processes, led to the formation of a model of leading brand creation factors in the carpet industry based on the data processing theory of the foundation. Based on the systematic approach in data theory, the identified codes were divided into 6 core categories including causal conditions, content category, contextual conditions, interfering factors, strategies and consequences. Finally, a model for successful branding in the carpet industry was identified. Having a competitive advantage, a strong marketing position, recognizing the needs of the market and the customer, solving economic and political problems are important factors in the development of the carpet brand in domestic and international markets

Pictorial carpets in the Qajar era are of the important sources that have shown their capacity to reflect various aspects of modernity, including the concept of nationalism, in the Pahlavi era also reflects other aspects of this concept. This paper explores the various aspects of the concept of nationalism in the pictorial carpets of the Pahlavi period. The main question is what are the characteristics and implications of the nationalist aspects reflected on the pictorial carpets of this period? The research method is qualitative and of historical-comparative. As a result, the concept of nationalism in the body of studies is influenced by the three complex aspects of geography, archeology and remedial issues, the written aspect is influenced by poems and slogans, and the identity background influenced by celebrities of science and literature that the first two cases are directly related to the concept of king, monarchy and sometimes religion, and its royal aspect is highlighted, and in the latter case, this link is more patriotic. elements are sometimes mixed together and sometimes presented independently. On second thoughts, it is clear that some of the combinational aspects of these elements in the carpets promote a kind of monarchical nationalism that can be called royal nationalism. On the other hand, the findings indicate the impact of new educational and cultural institutions in the study; It also represents the use of the lion and sun emblem as a nationalist symbol that has identity, governmental and popular aspects in pictorial carpets. An honor that can be given global effects by writing the inscription introducing the memorial in English language. Other findings of this paper is the existence of a relationship between the pattern and inscriptions of carpets with nationalistic concepts, Synchronized with the changes had occurred in the Pahlavi era and with the developments of the Qajar era are diachrony. it can be said that the historical recognition of nationalism in the pictorial carpet depends on understanding the intertwined relationship that existed between the newly established institutions of the Pahlavi era and its social contexts

Afghanistan war rugs are of distinct features among the contemporary folk arts and that’s why they are considered very distinguished. Establishing a dialogue with the world about war as a catastrophe is regarded as the most significant feature of such works. Playing a major role in transferring mental ideas of artists, the extant space and rhythms in these hand-woven artifacts constantly fluctuate between two main concepts of war and life, or the imposed and the desired. The present research aims at demonstrating the representation of space and rhythm in Afghanistan war rugs on the basis of Henri Lefebvre’s theory. Accordingly, the main questions of the research would be as follows: How life and war spaces are represented in the Afghanistan war rugs? How the related rhythms of such phenomena have been demonstrated? Having been carried out in analytical-descriptive methodology and on library studies, the results of the essay show that representing the space in Afghanistan war rugs are actually considered an attempt to express self-assertion in power relations. The most important way to fulfill this purpose was offering contrast in the act of representation. While the military elements constitute the dominant rhythm in the rugs, their contrast with other motifs such as flowers, trees and plants, which are indicative of hesitation, tranquility and change in the rhythm, confronts the domination of war.

A hand-woven rug has a language and inherits the cultural, religious, and social messages and its weaver feelings. To know the messages that a rug can offer from the past to the present needs to read the symbolic language of the designs and motifs. However, in most cases, information about the meanings of a rug as an artwork is not available; hence, a logical and systematic method should be used to get past the image and reach the real concept. This research tries to reveal the hidden messages behind the motifs of a Hadji-Djalili rug with a Mihrab design, which has two prominent features:  (1) the tree of life in the middle of the rug is a hybrid type, and (2) the weaver has dyed it with special elegance in the way of a real highlight (or Abrash). These are rarely seen in other altar rugs. Based on this, the study follows to find answers to these questions: What are the symbolic concepts that are hidden behind the design, pattern, and color of the mentioned rug? And how can they be achieved? What is the final meaning of the symbolic language of these motifs? Thus, the aim of this research is to use Panofsky's iconology method to find the layers of meaning through the three stages of "pre-iconography description, iconography analysis, and iconology interpretation". This research is written with the descriptive-analytical method and uses library information and written documents. The results of the iconography analysis, which is formed by connecting the chain of meanings hidden behind the motifs, confirmed the "votive or endowment" of the mentioned rug. On the other hand, the interpretation of iconology shows that the weaver of this rug knowingly or unknowingly created an artwork, which emphasizes the need for a man (or a worshiper) to achieve spiritual evolution through the entrance to the existence circle and spiritual ascension.

While taking advantage of the cultural and geographical bonds, the nomadic carpets of Fars province, which are one of the essential parts of Iran’s nomadic products resemble the tribal identity, culture, customs, literature, and local and practical tribal arts. The main subject of this study is the distance grown between the nomadic carpets of Fars province and their cultural and epistemic foundations, under the influence of marketization. This paper aims to identify the predisposing factors of cultural and identity changes in Fars nomadic carpets, in order to provide and set a suitable stage for the related authorities to apply the necessary solution for the matter. The main questions of this article are about: A. identifying the predisposing factors of marketization of the visual components, and B. identifying the consequences of marketization in the visual components of Fars nomadic carpets. This qualitative research was done by targeted sampling and analysis of 50 samples of Fars nomadic carpets, through the descriptive-analytical method and using data extracted from library sources and qualitative interviews. The results showed: in the last few decades, the implementation of the compulsory settlement plan for the nomadic tribes and individuals resulted in a change in the carpet makers’ lifestyle and production motivation, from producing for self-use to producing to sell in the markets. Among the effects of the marketization of Fars nomadic carpets, the prevalence of custom-made carpet production, the abandonment of the makers’ mental patterns and creativity, prioritizing the taste of the people and the market, and the change in production methods such as the influence of non-native patterns can be named; all of which lead to the reduction and fading of identity fundamentals and native and cultural authenticity of one-off unique nomadic carpets. These changes were conceptualized and introduced in the results, under the title of marketization.

The most common art of the Kormanj nomads is the weaving of a type of carpet called "Kormanj table" which tells the story of the life or beliefs of that people. This art is specific to the Kermanj-speaking people of North Khorasan and is popular in the cities of Bojnord, Farouj, Mane and Samalghan, Shirvan and Esfrain. Although the Kurdish table has lost its main use today and is used as a floor covering or has a decorative aspect, its primary use in the past was to place bread. The present study was written in a library method with the aim of examining the symbols in the table cloth motifs of the Kormanj tribe of North Khorasan in order to keep alive the old motifs and symbols that are subject to being forgotten and obsolete. The findings of this research indicate that the motifs used in the Kurdish table of the mentioned people have a high semantic diversity and importance and include four geometric, plant, human and animal groups, of which animal motifs are the most used; Because it is influenced by the nomadic life of the Kormanj people. Among the human motifs, the figure of a girl is seen more often; Because the main weavers of the Kurdish table are women and girls. The tree motif is the most frequent plant motif due to its sanctity and being a sign of life and blessing. Abstract and geometric patterns also have a symbolic and decorative aspect.

both The art of keeping it all in the And increase staff productivity The art of imitation by competitors is Model is based on industrial cluster. The aim of this study is That with the study of participants perceptions and beliefs To identify barriers factors to the formation of industrial clusters should Khorasan Carpet. In this study, Q methodology was used as an integrated approach. Participants in this study is 10 cases of managers, and producers of Khorasan Carpet. Were positively associated with research. This discourse space Have been collected from various sources After evaluating and summarizing the discussion Among the 134 Meter 52 For example, the following SQL statements (batch Q) The opinions of experts were. After collecting data from SQL sorting The data were analyzed using Q factor analysis. Distribution analysis showed that Paradigm can be 3 Distinct (Lack of appropriate infrastructure support and Lack of support and supplementary units, Terms weavers) Participants in the study Barriers to the formation of industrial clusters in North Khorasan Carpet Identified Approximately 62.8% of the total Of the total variance explained. Importance and priority barriers identified Patterns were obtained in based on subjective pattern and finally proposed some ways for omitting Identified pattern In order to implement the model of industrial clusters in the carpet industry