نشریه مطالعات بین رشته ای در تعالی معماری و شهرسازی
سال دوم شماره 1 (پیاپی 3، بهار و تابستان 1402)

The rapid spread of the Covid-19 disease has created a global public health crisis that has been addressed at various local and global scales through social distancing measures and guidelines. This is accompanied by questions about the nature of life and work patterns through the intensive use of information and telecommunication technologies, leading to social and institutional acceptance of these patterns as the "new normal".In terms of methodology, the discussion is based on a transdisciplinary framework that is used for conceptual analysis and operationalized by identifying and discussing the concepts of design and planning.This article emphasizes the following: a) Issues related to urban dynamics are drawn from the perspective of urban and human geography, urban design and planning, and transportation engineering. b) The questions related to socio-spatial concepts and the dialectic of urban space/urban life come from the field of environmental psychology.and c) discussions of new environments that accommodate new lifestyles/work go beyond ethnographic and anthropological perspectives. The article concludes with an outlook that outlines key aspects of the synergy needed between architectural and urban education, research and practice, and public health in a virtual and global post-pandemic world.The rapid spread of the Covid-19 disease has created a global public health crisis that has been addressed at various local and global scales through social distancing measures and guidelines. This is accompanied by questions about the nature of life and work patterns through the intensive use of information and telecommunication technologies, leading to social and institutional acceptance of these patterns as the "new normal".In terms of methodology, the discussion is based on a transdisciplinary framework that is used for conceptual analysis and operationalized by identifying and discussing the concepts of design and planning.This article emphasizes the following: a) Issues related to urban dynamics are drawn from the perspective of urban and human geography, urban design and planning, and transportation engineering. b) The questions related to socio-spatial concepts and the dialectic of urban space/urban life come from the field of environmental psychology.and c) discussions of new environments that accommodate new lifestyles/work go beyond ethnographic and anthropological perspectives. The article concludes with an outlook that outlines key aspects of the synergy needed between architectural and urban education, research and practice, and public health in a virtual and global post-pandemic world.The rapid spread of the Covid-19 disease has created a global public health crisis that has been addressed at various local and global scales through social distancing measures and guidelines. This is accompanied by questions about the nature of life and work patterns through the intensive use of information and telecommunication technologies, leading to social and institutional acceptance of these patterns as the "new normal".In terms of methodology, the discussion is based on a transdisciplinary framework that is used for conceptual analysis and operationalized by identifying and discussing the concepts of design and planning.This article emphasizes the following: a) Issues related to urban dynamics are drawn from the perspective of urban and human geography, urban design and planning, and transportation engineering. b) The questions related to socio-spatial concepts and the dialectic of urban space/urban life come from the field of environmental psychology.

Throughout the history of early childhood education , various popular patterns and approaches have emerged that are still popular. The Montessori curriculum model is one of these models that is being used in our country . The purpose of this article is to examine the philosophical foundations of this model , and to analyze the nature of learning arising from it. For this purpose , using the regressive philosophical analytical method in the form of inferential approach , some philosophical foundations of this model were inferred and developed . These elements include ; holistic view of existence and the child and the need for holistic education, the child's individual and social aspects and emphasis on both aspects in education, the existence of spontaneous force within the child in the development path , attention to the child' s desires and the need to reveal his inner capacities , emphasis on different stages of development and provision of learning experiences tailored to the requirements of each stage , the child's freedom as a key element throughout the education process, the relative compatibility of the Montessori educational approach with the constructivist approach , providing a favorable learning environment in cooperation with nature. Then , using descriptive-analytical method , it became clear that the nature of learning in this model is similar to the findings of new research on learning that is based on competence , agency , multiple childhood and priority of children's lived experience. Toys are with the child from the birth , so that the ability of distinguishing tissues for children leads to increase information and its conformity to their surroundings. In this way, using of the child’ s sense and stimulating them , evokes the significant factors in direction of proper using from the quality of the game space. In this way and from the point of view of the Iranian culture and principle of the Iranian architecture and with using these senses , it can lead to intimacy and understanding the environment in a simple format. The individuality of the human beings has been considered in such a way that this word can lead to the understanding environmental culture for its audience. Therefore , we first tried to analyze and describe variables between principles of the Iranian architecture with theories of Maria Montessori , with an interpretive approach and consequential reasoning and understanding primary concepts in order to answer this question : “ how can find out the criteria to recognize the quality of game space for children from 2 to 6-year-old through matching Pirnia’s intellectual principles and theories of Maria Montessori? " By answering this question , the impact of the quality of the game space based on the Iranian architecture can be achieved and it is possible to boost sense of the children in the age of 2 to 6 -year -old through understanding of their surroundings , which requires a correct knowledge of the roots of Iranian architecture with education system of theorizing such as Montessori .

Natural disasters such as floods, earthquakes, and tornadoes have always existed and will continue to exist throughout the life of the planet, but the noteworthy point is that the effects of these natural disasters do not disappear completely and their effects can only be balanced. Urban tissues and man-made elements of urban spaces are worn out and destroyed over time, and for this reason, keeping urban bodies stable requires interventions to improve and improve the existing situation, and this shows the necessity of physical interventions in the tissue. Uneven urban spaces are a reflection of the social and economic inequalities of their residents, although natural disasters and events threaten most cities, but the poor who live in informal settlements and dilapidated structures face greater human and financial losses when natural disasters occur. be. The main goal of this research is to evaluate the institutional dimension of urban resilience in dealing with earthquakes, focusing on the city of Bandar Abbas. The present research method was a descriptive-analytical method. The statistical population included all the expert employees of the Crisis Management Organization of Bandar Abbas Governorate and other agents of the Crisis Headquarters, which was determined by using the Cochran sample size formula to determine the number of 35 people as the sample size. The research tool was a researcher-made questionnaire based on the theoretical framework of the research. The reliability of the tool was confirmed using Cronbach's alpha test above 0.65. According to the research results, the level of institutional resilience has not been at an acceptable level.Natural hazards have been with humans since the beginning of time, and humans have always sought a way to deal with them. Disasters are events that occur unexpectedly and sometimes inevitably, and due to the spread over material and human resources and interruption of the natural process of life, they are beyond the capacity of societies to adapt. The effects and consequences of a natural disaster, regardless of its type, can remain for a long time after the incident (Fali, 2014). On the other hand, population growth, increase in urban population and population density in a specific area have doubled the risk of these accidents. The lack of preparation for such incidents increases the losses and sometimes causes huge disasters (Noorian and Esfandi, 2014: 56). At the beginning of the 20th century, crisis management initially only had the ability to respond and react immediately after the incident and the occurrence of the crisis (Davis, 2011). After the inefficiency of this system showed itself in many situations, the attention of urban planners and managers was drawn to its resilience and increase (Coppola, 2007). Resilience has been discussed since the 1970s, which was first about ecological systems in the sense that resilience determines the continuity of relationships and links within a system and is a measure of the system's ability to absorb changes in parameters and stable variables. And moving and maintaining survival.

The emergence and spread of pandemic diseases on a global scale and in the field of health and hygiene has challenged order, balance, adaptability, coordination, flexibility and resilience in various managerial, economic, social, cultural and behavioral dimensions. And it has plunged the cities and countries of the world into crisis. In the current research, five areas of Urmia city have been selected as a study case. The present research tries to compare the status of the components of a healthy city in the face of pandemic diseases by explaining the principles, concepts and perspectives of a healthy city and evaluating the strengths and weaknesses of urban spaces and the facilities and facilities available in it (with emphasis on Covid-19) in each of the five areas of Urmia city. Therefore, it seeks to answer the following questions.Which of the proposed components of the healthy city concept is more important and prioritized in terms of quality? Which of the study areas of the current research is in a favorable situation in terms of the realization of the components of a healthy city and the level of sustainability and desirability in dealing with pandemic diseases?

The statistical population and sample size of the research is based on two groups of experts and urban managers and citizens living in the city, which collected the required data by using the questionnaire tool. The resulting data have been implemented for analysis in the quantitative methods and tests of Swara and Cocoso, in order to determine the importance and priority of each of the proposed components and the ranking of research study options.

The findings indicate that the performance components of the institutions and subordinate bodies in the field of health and health and the degree of desirability of job security of the residents have gained the highest and lowest levels of importance and value, respectively. Also, five regions and two cities of Urmia are located in the most favorable and unfavorable environmental conditions, respectively, in relation to the quality levels of the components of the concept of a healthy city.

In this section, based on the findings, some targeted and effective proposals and policies are presented. Emphasis on holding sports and mass gatherings in green and open public spacesImproving the quality levels of domestic sewage and surface water disposal Emphasis on planning based on pedestrians Emphasis on establishing equality and creating justice and balance between settlements Emphasizing and paying attention to strengthening cooperation and coordination between organizations  Improving the efficiency of the waste collection system.Adopting policies and measures in order to improve the social security situation in the unusual neighborhoods of Region Two by creating coherent changes and developments in different social and physical dimensions. Emphasis on improving the quality of drinking water.  Planning, creating and developing recreational and sports functions. Improving the efficiency of the public transportation system.and - and emphasizing on the safety and legal construction of buildings in order to increase the level of safety against various natural and man-made disasters, as well as improving the environmental condition of the city and urban landscape (visual quality of the city)

The concept of place has been contrasted with abstract concepts. In this context, intangible heritage and customs are essential aspects of architectural buildings. When designing spaces, it is important to consider the cultural and religious backgrounds of society, as well as the knowledge of the place and the sense of place. The sense of place creates a connection between the habitat and its surroundings, making it a safe point from which social processes can be accepted within a space. The nature of a space accepts social processes in its heart, and the ambiguities of social processes manifest in the appearance of urban spaces.Paying attention to the architectural design of spaces has become more important than just focusing on the ruling social dimensions. Modern business centers are created with the aim of meeting physical needs and providing services on a certain scale. However, designers and managers of these centers should not ignore the psychological dimension of their users. In metropolitan cities, the trend of business-entertainment complexes with beautiful and modern architecture is growing. The Laleh Park commercial center in Tabriz has played an important role in urban development and become a symbol of the city's modernity and progress. It was chosen as a research case to investigate its potential in creating a sense of place from the perspective of its main users.The Laleh Park commercial center boasts a wide range of businesses, from trendy cafes and restaurants to high-end fashion boutiques and electronics stores. Despite its success, the center faces some challenges, including traffic congestion due to an increase in cars and pedestrians in the area. Additionally, some critics argue that the center's focus on consumerism and materialism detracts from the city's cultural heritage and identity. Nevertheless, the Laleh Park commercial center remains an important landmark in Tabriz and a testament to the city's growth and development.During field observations and interviews, 40 people were selected as the statistical population for a focus group. They answered a questionnaire containing 20 questions related to research variables based on a Likert scale. The validity of the variable measurement tool was established through face and content validity, using the experts' point of view. To determine the validity of the prepared tool, the collaboration of 5 university professors was sought. They were asked to comment on the research objectives, evaluate the prepared tool in terms of form and content, and provide corrective comments.The current research strategy is practical, with a mixed method of qualitative-quantitative description based on the method of library studies and phenomenological analysis in the field section. The reliability of the questionnaire was calculated using the Cronbach's alpha formula, with a reliability score of 0.78. The information obtained from the questionnaires was analyzed using SPSS software.According to the research findings, the success of the Laleh Park complex in terms of functionality and modern lifestyle increases people's tendency to attend the place for various activities and recommend it to others, leading to the promotion of social participation in the complex. In this research, the functional spatial components affecting the absorption and continuity of dynamics are referred to as "found", while the semantic components are labeled as "hidden".

Nowadays, due to the ever-increasing population growth, rising land prices, increase in construction and sales, and other economic restrictions for the residents of residential buildings in metropolises, especially in short-rise residential apartments with low square meters, the quality of life has declined. solitude (individual and collective) and privacy of the residents is not given attention. In fact, this shows the lack of attention of architects and urban planners to social challenges and issues and the need to realize sustainable housing (especially from the social aspect) in order to promote the privacy of the residents of residential buildings and increase the mental-psychological peace and finally improve the satisfaction of the people of the society. Therefore the main goal of this research is to explain the necessity and principles of seclusion in order to achieve the dimensions of social sustainability in low-rise residential apartments in Tehran. Also, this research seeks to answer these questions: What is the relationship between the components of realizing privacy and social sustainability in contemporary housing? And what are the internal and external factors affecting the realization of social sustainability and the improvement of the quality of solitude in the samples studied in the research? The research method in this study is descriptive-analytical and survey methodology. The method of data collection was based on library-documentary and survey data. The method of data analysis is using T-Test, Friedman, factor analysis and structural equation modeling method. In this part of the research, smartpls3 and spss20 software are used. Using the Friedman test, the priority of participation, security, and quality items were reported in the order of importance; Based on this, the importance of the item "increase and diversity of collective spaces" from the dimension of "participation" as the first rank, the item of "compliance with proportions and scales" from the dimension of "security" as the first rank and finally the item of "existence of furniture and flexible spaces" from Then "quality" took the title of first place. The research results indicate that the three dimensions of “participation”, “security” and “quality” have different effect on the solitude realization in contemporary housing to improve the social sustainability quality. The dimension of "participation" plays the most impact from the perspective of how the residents seek seclusion and realize it in housing in order to promote social sustainability in contemporary housing interior. In the continuation of the dimensions of "Security" and "Quality", respectively, after the dimension of "participation", has the greatest impact on the seclusion of the low-rise residential residents. Finally, in this research, it was suggested that in the design of residential spaces for the purpose of seclusion, attention should first be paid to the socio-cultural, religious and behavioral priorities of the residents, and then use the physical strategies and its indicators. However, considering that the general research related to seclusion is focused on physical and functional strategies and less attention has been paid to socio-cultural criteria, it is suggested that more research be done in this area in order to realize seclusion in terms of cultural criteria and be done religiously

Housing is considered as one of the most important elements of human settlements, especially in rural areas. However, providing suitable housing is one of the major challenges in rural areas due to the low financial power of villagers and the vulnerability of housing to natural disasters. For this purpose, the policy makers in the form of development programs specify credits for the retrofitting of houses to be provided to the residents of the villages through executive bodies. In Iran, the highest documents in the field of development policies of different regions and especially villages are related to 5-year economic, social and cultural development plans. In this regard, evaluating the extent and manner of the impact of these development plans in rural areas can determine the role of government policy in the development of villages. For this purpose, the current research was written with the aim of evaluating the impact of government policies on the architecture of the houses in the villages of Astara county, with an emphasis on the fourth and fifth development plans. The research method in the present research is qualitative with a descriptive-analytical nature, in order to collect and analyze information, was used the qualitative method of "ethnography" (observation, interview, photography and note-taking). The statistical population of the research is the houses of the villages of Astara county, and the sample size is estimated to be 384 houses based on the Cochran method. Also, the sample size includes 192 new and newly built houses (houses that have received facilities) and 192 old houses. It is worth mentioning that the maximum balance has been tried to be observed in the spatial distribution of housing samples in the villages of Astara county. The findings of the research show that the housing credits are available to most of the villagers and have made the houses in the villages of Astara county more stable and durable. However, among the other effects of these credits, we can mention the reduction of the level of biological activities in the residential unit, the reduction of the number of rooms and the level of the infrastructure of the houses, the change in the type of plan and also the reduction of the use of local technologies in the construction of houses. On the other hand, the results indicate the urbanization of villages and the reduction of identity in their bodies, as well as the reduction of cultural values and conformity with the old and traditional pattern of the field and the studied area in the new designs of residential units. On the other hand, the cultural changes in some villages have caused that in the cyclical course of time alternative cultural values have threatened the identity of the houses and reduced the sense of belonging to a place in the villages from a physical-spatial point of view. Therefore, it is necessary to pay basic attention to the prevailing cultural background in the new construction designs in the studied villages, and the new designs pay attention to the qualitative elements (culture, values, community, etc.) in addition to the quantitative indicators, and not be only imitate the urban dwellings.

Nowadays,along with the constant,rapid development of towns and cities which lack desirable urban spaces,the adaptation of residential complexes and their public spaces with the required needs of the inhabitants,has come to be one of the major priorities of the experts in the realm of architecture and other related fields of study.One of these public spaces to appraise, are the outdoors spaces situated within the residential complexes in which most of the time and daily life of the children (subjects under study) are allotted around.Unfortunately,the designing of such spaces are not as seriously attempted and implemented as the designing of the closed spaces.Although,there is much to talk about this negligence, on the other hand,in terms of engineering human factors, quality promotion of such spaces can play a significant and effective role in promoting health and the growth of somatic forces,enhancing social interactions,and even in education and development of creativity in children and adolescents.The current study endeavors to determine the effect of the open spaces of residential complexes in the development of creativity in children, and in line with this purpose, with the help of a survey-based descriptive method, some of the factors affecting the development of creativity in children which must be taken into consideration in the designing of public complexes are presented.Considering these factors in the designing of the spaces,can contribute to the enhancement of spatial quality of the mentioned complexes and also, can provide an opportunity to develop and exalt creativity in children who are definitely the most precious factor in making our demanding future. The statistical population of the research includes the residents of Sepidar residential complex in Urmia and structural equations with SPSS and AMOS software were used to analyze the data. It is claimed that the enhancement of creativity in children,do not only occur through educational programs, but also flexible spaces in which some items of natural elements such as water, sand, light, etc., exist in the context, can lead to this promotion.The creation of vegetation,utilizing a variety of colors, exposing children to the space for active involvement, teamwork, etc.play a crucial role in stimulating the sense of curiosity and ultimately the promotion of creativity in the mentioned sample population. Regarding purpose,the current research is applied in nature in one hand, and on the other hand library techniques and field study techniques such as survey have been utilized for a better understanding of the variables under scrutiny. It is claimed that the current study is a descriptive, survey-based approach in terms of the data analysis procedure. Following an investigation of the experts’ opinions about children and the practical ways of improving their creativity, the researcher made use of field observation for children’s behavior in the open spaces and provided adaptable questionnaire for children and their parents. And ultimately some criteria and principles are suggested to promote the quality of the open spaces in residential complexes to empower the designers to boost creativity in children. To reach this goal, the main scope of the research include landscaping, the psychology of creativity and child’s growth. The component of children's participation is the most effective in developing children's creativity. And then the flexibility of space, sense of security, natural elements, gender and color have been the most effective components in the growth and development of children's creativity.

This article attempts to compare and analyze two examples of Child Care locations to create an effective step towards improving the status of unaccompanied children and children with autism by finding the right answer. Analysis and comparison have a structural impact and provide clearer answers to identify and address the needs of children who are impaired for some reason. The aim of this study is to find the same answer as a result of comparing two projects implemented in this field. As a result of the background and theoretical foundations, it is inferred that space flexibility is one of the main design factors for children. It is also necessary to use the right and diverse volumes in simplicity and intricacy, the right decorations for the child and the dynamics of the plan. In addition to all these things what is important before designing and starting research is knowing the child and his characteristics and ultimately the unaccompanied child and autism. This research has been done in a fundamental way with a qualitative nature and a descriptive _analytic method and a comparative approach. Library and field methods have been used to collect basic information, Then two case examples are evaluated and compared . To examine the samples, the indicators were first determined for comparison, and according to the description, the examination of the spaces in both samples was considered taking into account the research topic. After evaluating all the points the principles of architectural design common components and distinctions and the positive and negative points of each building were analyzed. The positive and negative points in the findings section were analytically compared to be identified in the Amsterdam unaccompanied child care center and the Isfahan autism garden.Conflict of intrest: None declared.This article attempts to compare and analyze two examples of Child Care locations to create an effective step towards improving the status of unaccompanied children and children with autism by finding the right answer. Analysis and comparison have a structural impact and provide clearer answers to identify and address the needs of children who are impaired for some reason. The aim of this study is to find the same answer as a result of comparing two projects implemented in this field. As a result of the background and theoretical foundations, it is inferred that space flexibility is one of the main design factors for children. It is also necessary to use the right and diverse volumes in simplicity and intricacy, the right decorations for the child and the dynamics of the plan. In addition to all these things what is important before designing and starting research is knowing the child and his characteristics and ultimately the unaccompanied child and autism. This research has been done in a fundamental way with a qualitative nature and a descriptive _analytic method and a comparative approach. Library and field methods have been used to collect basic information, Then two case examples are evaluated and compared . To examine the samples, the indicators were first determined for comparison

Semiotics is an objective manifestation of an absent concept or phenomenon in order to communicate with the audience, and from the point where architecture is basically not to communicate, but to implement a function; It is considered a special and challenging case for semiotics. Considering that the dominant trend in Pahlavi period architecture was the Iranian form of modern architecture, which was named as pseudo-modernist architecture; Considering that the buildings of this period were the physical manifestation of the characteristics, characteristics or preferences of the Iranian society at that time, they can be used as physical documents and evidences in examining the cultural, social, economic and religious characteristics of a huge part of the society of that period. have been investigated and represent the body of the society. One of the manifestations of these developments, the change and how the architecture of government buildings in Tabriz city conveys modern and modern concepts through the semiotics of form and meaning, forms the main question of this research. And what components have the physical elements of architecture (the architecture of government and government buildings in Tabriz) become a means of communicating meaning? To interpret these concepts, the science of semiotics, by receiving the aesthetic, social and cultural codes of each design, interprets and reveals the hidden concepts in those inner and hidden layers of the design. The purpose of this research is to provide a semiotic reading of the governmental and governmental spaces of the Pahlavi period in the city of Tabriz with an analytical-descriptive method in the light of Peirce's and De Saussure's ideas, which have become communication signs in cities over time. and carry messages in their architectural and meta-architectural layers.This article with the main purpose is to present a semiotic reading of the governmental and governmental spaces of the Pahlavi period of Tabriz based on the ideas of Peirce and de Saussure, which over time have become a sign of communication in the spaces of the city; And to find the answer to this main question, what are the physical elements of architecture (the architecture of Tabriz government buildings) with which components have become the means of communicating meaning? Analyzed the architectural features of Pahlavi era government buildings in Tabriz. Because architecture as a part of culture is a sign system and on the other hand as a tool for communication. In this regard, the semiotic views of Ferdinand de Saussure and Peirce have been used to establish this connection. The results of this research, while revealing different layers of meaning, indicate that the factors affecting communication include cultural and social context, symbolic function, architectural codes and explicit use, communication tools, and meta-architectural codes. It is received from architectural layers (structure, spatial communication, combination of volumes, architectural composition, physical messages). From the meta-architectural layers (cultural, social, economic), meta-architectural messages (objectivity of the project, place of the project, time of the project) are deduced. In this research, an attempt has been made to obtain more comprehensive and accurate results by limiting the research to the governmental and governmental spheres at a specific point in time.

According to the statistics, the sports and physical activity of the students is not at an appropriate level. Lack of physical activity among students is a global problem: students spend most of their time in school, which significantly reduces the amount of daily physical activity as they sit in class for long periods of time. Physical education lessons and coaches alone cannot be enough to motivate students to exercise, sports equipment and facilities are also necessary to help motivate students. This requires an environment that is conducive to their interest. In the world, there is in average of 5.2 square meters of sports space per student, but in our country, it is only 0.17 square meters. Lack of students’s physical activity endangers the physical and mental health of the society and this makes researches necessary in order to find the factors and solutions that lead to the increase of sports and physical activity of students. So these were the questions: What spaces encourage physical activity and sports from the students, principals, and teachers point of view? What features should this space have to encourage physical and sports activities? The purpose of this research was to identify spatial factors that enhance sports and physical activity from the students, principals and teachers point of view, so that schools can be actively designed and the school environment supports the students' sports activities.This research was based theoretically on behaviorism which deals with the relationship between environment and behavior and focused on the case study of the second cycle all-boys high schools in Marivan. The method of this research was to quantitatively collect the views of students, principals and teachers through a researcher-made questionnaire. The statistical population of this research was the principals, assistants, and sports teachers in one group, and the students of less and more deprived schools in terms of space and sports fields in another group. The answers were analyzed using SPSS 26 software. The reliability of the questionnaire was evaluated with Cronbach's alpha coefficient. The KMO test was used to check the factor loading of the questions. A significant test (t) was conducted between the group of principals and vice-presidents of schools, with the group of school sports teachers and physical education experts, as well as among less and more benefited students in terms of school sports environment.The results showed that The first priority from the students' point of view is the hardness of most school sports fields (especially the asphalt type, due to the separation of asphalt particles from the ground during sports use), the presence of obstacles near the sports fields, the lack of sufficient and suitable space for the fields. Depending on the sports field and the number of students, they have fully felt the lack of security during sports activities and have experienced the injuries and problems that have occurred. According to Maslow's Pyramid Of Needs, the need for security is one of the most basic and important basic needs of every human being. So, students need a safe and risk-free environment to increase their interest.

Nowadays, cities are competing in various fields. Not only is this competition longer relevant to neighboring cities, but it also happens in a network of global cities. Urban branding is one of the most important tools of competitiveness on different scales from urban to global levels. So far, the concept of city branding has been discussed by various fields such as tourism, marketing, economy, art, media and advertising in the form of different topics such as brand creation and evaluation, brand regeneration, urban brand strengthening and city brand management. However, the multidimensionality of the concept of urban branding and its connection with different fields and sciences as well as the context of its occurrence in the environment and system has brought plenty of major challenges and difficulties to the research in this field of study. One of the most important of them is the challenge of meaning and efficient and comprehensive scientific methodology. The present research is carried out with combined approaches at the same time to reach a theoretical consensus, and the presentation of a conceptual model is done with an emphasis on scientific and creative methodology. In terms of practical philosophical orientation, it uses a practical purpose and exploratory-descriptive nature. By examining and studying previous bodies of research, the present study seeks to answer the question of how and with what kinds of processes, methods, and tools in the context of urban studies, city branding can be done in the domain of city competitiveness. Therefore, it summarizes and analyzes previous studies through a meta-method approach. After defining the main research question, relevant scientific sources from different channels and databases were selected, which included Web of Science (for foreign articles) and Iran Doc (for Ph.D. theses). Next, data sources were identified according to the parameters as follows: 1) the use of primary data (except review articles), 2) the thematic relationship of previous studies with the goal and in response to the question of the current research, and 3) the timeline. The present article studies urban branding based on the paradigm shift of the concept over time, into five categories including (1) advertising and urban recovery, (2) urban marketing, (3) presentation of 12 models of urban branding, (4) the city brand management and the evaluation and effectiveness of city branding, and finally (5) the emergence of urban studies into the concept of city branding. Finally, the results of the study indicate that the use of purely quantitative or qualitative methods is accompanied by serious inadequacies in the final results and ultimately leads to a one-dimensional approach to the subject. Therefore, considering the complexity of the city system and the interdisciplinary nature of the concept of urban branding, it is the most appropriate approach to plan future studies and explain the place of urban science in the concept of city branding. In addition to that, it is methodologically considered a hybrid approach and technically an interdisciplinary approach because it provides the possibility of using scientific models and tools from different disciplines and leads to the creative application of scientific methods from various disciplines of urban studies and novel scientific tools and can be an effective step towards creating common literature in the atmosphere of scientific discourse in this field.