نشریه مدیریت کسب و کارهای بین المللی
سال ششم شماره 3 (پیاپی 23، پاییز 1402)

Religion is one of the most universal and influential social institutions that has a significant impact on attitudes, values and behaviors at both individual and social levels. Therefore, the purpose of this study is the effect of religious consciousness on the preference of domestic products: analysis of the Role of Ethnocentrism and Consumer Xenocentrism. The present study is applied in terms of purpose and descriptive survey in terms of data collection. The statistical population consists of non-alcoholic drinkers in Sardasht, Piranshahr and Baneh city. Among this population, 333 people who were randomly selected responded to the electronic questionnaire. The data were analyzed using SPSS and PLS. The results showed that religious consciousness has a positive and significant effect on domestic product preference and consumer ethnocentrism and a negative and significant effect on consumer Xenocentrism. Also, the effect of consumer ethnocentrism on the preference of domestic products was positive and meaningful and the effect of consumer Xenocentrism on the preference of domestic products was negative and significant. Finally, the results showed that religious consciousness through ethnocentrism and consumer Xenocentrism affects the preference of domestic products.

The purpose of research was to provide a model for the development of the export of Nano products of knowledge-based companies active in the construction field.The present study is a mixed research design.In the first stage, a qualitative study was conducted and by examining the studies conducted in the field of the topic and in-depth interviews with the managers of knowledge-based companies, data was collected and the grounded theory method was used to code and categorize and present the model.The second stage of the study was quantitative and structural equation modeling.The data collected from the researcher-made questionnaire was evaluated using Smart PLS software.After evaluating the internal and external studies, qualitative questions were asked to the statistical population using exploratory interviews, and theoretical saturation was achieved after 15 interviews.The results of GT showed that the export development model knowledge-based products includes 97 open codes,17 core codes and 6 selective codes.In the quantitative part, a researcher-made questionnaire containing 97 items was provided to 217 CEOs, sales managers, experts, and marketing experts of knowledge-based companies.The SEM results revealed that the significance coefficient of the t-statistic related to the relationship between the main variables "causal conditions and central phenomenon, "contextual conditions, intervening conditions, and central phenomenon and strategies," and "strategies and consequences" was more than 1.96 .This indicated the significance of the effect of the relationship between "causal conditions and central phenomenon," "contextual conditions, intervening conditions, central phenomenon and strategies," and "strategies and consequences."Therefore, all six selective codes were identified as the main variables.

With the expansion of globalization, rising competition as well as the increasing environmental changes, exports have become more important today due to competitive advantage, growth and economic prosperity for companies. In this study, it is intended to focus on export companies more attention to the importance of proactive customer orientation and more efficient use of knowledge and the impact of service innovation on improving corporate performance. The present study is of correlation and its nature is one of the descriptive -survey research. The statistical population of this study is the export active industrial companies in Urmia, which, according to a request from the Industry, Mining and Commerce Organization (Semat), is 349. In this study, data analysis and inferential assumptions and statistics were performed from different methods and tests using SPSS26 and Smart-PLS3 software. The results showed that proactive customer orientation with a coefficient of 0.20, knowledge absorption capability of 0.210 and services innovation with a coefficient of 0.396 had a positive and significant impact on export performance. Also, proactive customer orientation with a coefficient of 0.347 and knowledge absorption capability of 0.438 have a positive and significant impact on service innovation, and ultimately service innovation with a coefficient of 0.177 and 0.73, respectively It mediates export performance.

 in order to be present in international markets, brands should pay special attention to other factors in addition to the usual features.Therefore, the current research was conducted with the aim of analyzing the impact of cultural openness and global mindset on the purchase intention of home appliance users, emphasizing the mediating role of the image of the country of origin.The statistical population of the research is all customers of foreign home appliances products in Mashhad city.The sample size of the study was determined based on Cochran's formula and using the non-probability sampling method among 390 people.The data collection tool is the standard questionnaire of Lee and Rab (2022), which was used to confirm the reliability of the questionnaire from Cronbach's alpha and for the validity of the questionnaire, confirmatory factor analysis was used, and the obtained values indicate the confirmation of the reliability and validity of the questionnaire. In addition, divergent validity was also confirmed, and data analysis was done by structural equation method using PLS version 3 and SPSS version 24 software.The results indicate that cultural openness has a significant effect on the purchase intention and the image of the country of origin.Also, the image of the country of origin has a significant effect on the purchase intention.In addition, global mentality has a significant effect on the image of the country of origin, but its effect on purchase intention was not directly confirmed.In this research, the mediating role of the image of the country of origin has been confirmed.

The aim of this study is to identify and prioritize the components and indicators affecting Insurtech for start-up businesses in the insurance industry. The research method of this research is mixed analysis. In the qualitative stage, using content analysis and open and axial coding, the components and indicators are identified, and then, by selective coding, the relationships between the concept, dimensions and components are specified. In the quantitative stage, the identified components have been described using descriptive-analytical method, analysis method, path and confirmatory factor analysis. Cronbach's alpha test and composite reliability were used to evaluate the reliability of the research variables and convergent validity was used to confirm the validity of the measurement models. The findings of the study indicate that the identified components include; Identify existing opportunities, marketing, competitive environment, information exchange, diversity and innovation, customer knowledge, risk management, pricing strategy, investment participation, advertising, organizational technology resources and information technology, and in addition to identifying relevant and effective components, how they relate It has also been identified and 79 indicators have been identified and approved by experts. According to the research results, the components of identifying opportunities and participation in investment and advertising will affect diversity and innovation and risk management and pricing strategies and customer knowledge, and thus affect the exchange of information and marketing and competitive environment.

One of the new fields of study in recent years is related to business ethics and its development. The research literature indicates that, in general, examples of ethical values can be seen in some social entrepreneurs and in particular social businesses more than other businesses. Considering that the research in this field is very little and it needs to be studied as much as possible to identify the dimensions and factors affecting it, therefore, in this study, it will be investigated what elements on the development of social business ethics is considered. The present study is descriptive, practical in terms of purpose and is based on systematic review method. The statistical population includes all studies in the field of development of entrepreneurial ethics and social businesses in the period from the beginning of publication until 2022 and includes 832 research. The failure of transferring the teachings of business ethics to the real work environment and the lack of explanatory theories and models in this field are among the findings of the present study and the most important research gap identified. Furthermore, conducting the systematic literature review by Whetten framework and exploit the model of grounded theory structure, are other findings of this research.

Today's world has many differences with the world of the past due to the change in the nature of international competition and the increasing growth of multinational companies. Export development and correct entry into the world market, as well as maintaining the conditions and sustainability in it, cannot be achieved except with a specific and sustainable export strategy. Therefore, considering the importance and necessity of developing export activities, companies need to adopt a suitable strategy for its sustainable development. Therefore, in this research, the relationship between business strategies and export performance of companies has been investigated. The statistical population of this research is all the companies admitted to the Tehran Stock Exchange. In order to test the hypotheses of the research, the information of the financial statements of 176 companies during the period of 1396 to 1400 has been examined. The research results show that the choice of business strategies has a direct and significant effect on the export performance of companies. That is, the more aggressive the company's business strategy is, the higher the company's export performance will be. Also there is no significant relationship between business strategies and export market share and export tendency.

Among the most important competitive advantages in the air transportation market is having a hub airport for planning and establishing flight routes.The current research, in terms of the type of objective, is practical and has been conducted using a mixed method.In the qualitative part, after reviewing the literature and library studies, the theoretical framework of the planning research, and then to complete and explain the effective dimensions and components in the development of the international hub market, the statistical community includes experts and airport managers who had at least 20 years of experience in the Aviation Industry by Purposive sampling (judgment and snowball) method, 12 people were selected and semi-structured interviews were conducted with them until the Theoretical Saturation was reached.After data implementation and three stages of coding (open, axial and selective) using the theme analysis method, 172 primary themes were presented in the form of 31 organizing themes as components and 8 inclusive themes as dimensions of the conceptual model.In the quantitative part of the research, in order to confirm or modify the identified dimensions and components, by using a researcher-made questionnaire and targeted sampling, the opinions of 14 industry experts were obtained by Delphi method in two stages and the conceptual model was confirmed. Based on the results obtained, the main dimensions of the international hub with a market development approach for IKA airport include 8 dimensions of infrastructures, service facilities, economic factors, competitive factors, international cultural issues, geographic location, legal factors and agreements, political issues and sanctions

This research has been done with the aim of providing a model and identifying the main dimensions of the impact of Cryptocurrencies on the management of business strategies of investment holdings accepted on the stock exchange. The current research is descriptive and exploratory, and mixed research method has been used in it.In the qualitative part, a semi-structured interview was conducted with 19 holding managers who were active in the field of Cryptocurrencies and business strategies using the grounded theory method, until the model was determined, that is, until saturation was reached. In the quantitative part, the method of data collection is field and with the researcher's questionnaire tool. The statistical population of this department are managers of investment holdings accepted in the stock exchange, and sampling was done through GPower software. The data were analyzed by structural equation modeling and SmartPLS software. Analyzing the data obtained from the interviews and questionnaires in the qualitative part during the coding process of the grounded theory method led to the creation of a conceptual model of the impact of Cryptocurrencies on the management of the business strategy of holdings and in the quantitative part to the confirmation of the research model. And the results obtained indicate that Cryptocurrencies have an impact on the management of holdings' business strategies, in the field of international trading and trade strategy, asset management strategy, investment strategy in the technology sector, and the strategy of attracting new customers.