فصلنامه جامعه، فرهنگ، رسانه
پیاپی 48 (پاییز 1402)

The present study aimed to identify the key factors in film production in Iranian cinema with a family consolidation approach. The research was qualitative and was conducted by content analysis method. The study population was all experts in the field of cinema, including directors, producers, managers of related institutions. In order to select individuals for interviews, the purposeful method of snowball was used and 14 people were interviewed with a theoretical saturation approach. Research data were collected through semi-structured interviews and analyzed with content analysis and coding approach. The validity of the data was obtained by the method of pluralism in the way of doing work, researcher and participant. The findings of the study led to the identification of 81 open codes and 17 central codes, it can be said that it is necessary to study and consider all the key and influential factors in the production of movies in strengthening the foundation of the family; Therefore, cultural officials and decision makers and policy makers in the field of film production should try to develop a codified and workable program for the identified factors and with the help of all cultural stakeholders, especially filmmakers, take steps towards its maximum realization.

"Covid19 infodemic" is a phenomenon related to the field of health communication, which was introduced by the Director General of the World Health Organization as a parallel threat to the Covid19 virus at the same time as the corona virus spread worldwide. What is discussed in this article is, first, the definition of Covid19 infodemic and the identification the dual factors affecting its production and dissemination in the context of health communication. The approach used in this article is qualitative and the research method is grounded theory; therefore, instead of using existing theories as a theoretical framework, researchers have sought to produce self-based, grounded and indigenous theory from the data obtained. For this purpose, using theoretical sampling method and interviews with specialists and experts, the necessary data were collected from various sources and after coding, classifying and categorizing the propositions, three duals: "Care-cue approach", "Quantitative-quantitative approach" And "Contrast of Traditional Medicine - Modern Medicine" are identified as effective communication-medical dualities and the basis for the production and dissemination of infusion of Covid19 infodemic in Iran's social media. The common feature of these dualities is the positive and negative effects of every sides of their aspects in counteracting or spreading infodemic.

The university is a social organization with important social roles, and any change of attitude towards it can have serious consequences. In the last two decades, different approaches of governments have led to fundamental changes in higher education policies, which have had some negative consequences for higher education. As conceptual metaphor is a way to understand abstract concepts through concrete concepts, it is possible to reach the fundamental thought behind these policies through metaphorical analysis.Therefore, this article wants to examine the attitude of the three discourses of reformism, fundamentalism and moderation towards "university" and answer the question of how university as a place of higher education in the speech of the representatives of these three discourses. The cognitive landscape is conceptualized. To answer this question, an attempt was made to study their positions towards higher education by using the method of qualitative analysis of conceptual metaphors based on "university" and how they are used in all three discourses.In terms of theoretical framework, this research is based on Lakoff and Johnson (1980) and in terms of methodology, it is based on Chartris Black (2004).The ratio of the occurrence of the word "university" to the whole corpus was about 0.21% and the highest frequency of use was related to moderates.Among other findings, we can mention the one-dimensional field of origin of "human" in the conceptualization of the university in three political currents.The humanism of the university makes it possible to have an ideological view of the university.

The concept of public trust in the media is the most fundamental factor in the effective and desirable functioning of the media.The present study seeks to identify the audience's view of the component of broadcasting trust and what are the reasons for the audience to trust or distrust the IRIB news and news policies? Therefore, by using a qualitative method and by individual and group interviews with 32 Tehran audiences, an attempt was made to identify the reasons for their distrust and distrust of the news and news policies of the Radio and Television by thematically analyzing their responses. The research findings show that the most important reasons for audience distrust are restrictive frameworks, generalized distrust, unprofessionalism, the performance of other media and the audience's memory of IRIB. Trust in IRIB as a trust in the system, trust in the general policies of IRIB, despite the relative trust in its news and the acceptance of some censorship as the nature of media work, are important reasons for the audience to trust IRIB news

Acculturation influenced by other societies can have damage, having a constant struggle with conscious or unconscious alienation. For this reason, sociologists, pathologists and the media should play their role properly and evaluate the interaction of that culture, reaching cultural reproduction, since cultural reproduction can be effective in the coexistence or alienation of that society by various social norms. Many societies in the acculturation from other societies, have adapted normalization that has not meet their needs. Finally, the society suffers from a kind of cultural conflict and serious damage is occured to the socio-cultural structure and consequently, other social institutions. Accepting any new culture calls for rational growth ground to provide a space for dialogue on cultural reproduction without damage to its native and unique culture as well as civil liberties, since acculturation deals with social action. What the present study attempts to achieve internalizing a rational basis based on knowledge management to get rid of alienation in the process of acculturation. By considering the questions “Can acculturation capacity of a society be explained from the perspective of knowledge management in the context of rational and is it a strategy for peaceful coexistence?” the research methodology is library and theoretical in order to study, describe and analyze the available resources to develop solutions appropriate to the subject in order to present a new and modern solution.

This study develops a conceptual model in which "Family social capital" moderates the mechanism of the effect of "Social media abuse" on "adolescent academic performance" through (non)mediators of social well-being. That is, both the direct relationship and the mediated relationship between "Social media abuse" and "Academic performance" are conditioned by "Family social capital".A survey was conducted by distributing 980 paper-based questionnaires among tenth, and eleventh grade adolescents in Tehran in 2022. The results showed that the more severe the symptoms of social media abuse, the more the students' academic performance drops and a wide range of psychological abnormalities are created in the students. Also, the more the students' family social capital was, the less they abused social media, and the family, by focusing on their well-being, reduces the harmful effect of social media abuse on academic performance more and better.

today's world, media has become the most important tool in creating and conveying meaning. As one of the most important agents of socialization, television is a conduit for representing the cultural, social and political values of societies. Behind the simple scenes shown in movies and TV series, there is a system of signs and codes that creates and conveys meaning, and based on this, the audience is faced with the representation of reality by the media. The aim of the current research is to investigate the role of women in the contemporary political history of Iran by analyzing several popular TV series after the Islamic Revolution. Using John Fiske's method of semiotics, four television series have been investigated in the 4 decades after the Islamic Revolution to study television's meaning making of women's social and political activism in contemporary history. The findings of the research show, 1- The television media has shown the base and social class and the level of literacy as the most important factors affecting women's political activism. 2- Awareness, awareness, resistance and standing of women and even rebellions Internal and external factors, even if it is their spouses, when the homeland is in danger, has been well portrayed in the television media. 3- The dominance and dominance of the authoritarian structures of men and the traditional fabric of Iranian society, which is one of the most important challenges for The entry of women into different fields of politics is also discussed in the national media.​

In this work, with the aim of clarifying the meaning of "fanatical character" in social sciences, the concepts related to it are studied and systematically reviewed. In this article, we reviewed the theories and perspectives of this theoretical field using the method of document analysis. Finally, by examining the central concept of "extremism", its constituent conceptual elements ("ethnocentrism", "dogmatism", "collective narcissism", "xenophobia", "grudge", "practical violence", "following authority" and " "Mabbi" which are collectively formed around "radical" and "conservative" positions) are examined and separated from each other. Finally, "fanatic character" is introduced as a macro-concept that represents "extremism" in the intellectual field and in the socio-political field (with manifestations such as "authoritarianism" and "fundamentalism") as well as in the field of consumption and entertainment. This work is considered a theoretical effort to disambiguate and organize the concepts of the field of "ideological violence", which ultimately provides a conceptual framework for classifying the concepts of this field under the conceptual umbrella of "prejudice". It also determines the position of this concept in the theoretical system of similar concepts.

Neighborhood more than anything else expresses the need of humans for each other and is one of the most important first relationships. Neighborhood identity is a suitable ground for the growth and promotion of dependence, commitment and participation of people in the neighborhood. The findings indicate that:7% of respondents are friends with one or none of their neighbors and 57.3% of respondents are friends with two or more of their neighbors. 74.1 percent of the respondents rarely go to the cinema or outing with their neighbors or they don't go at all. 25.9 percent often or sometimes do this. 82% of them invited neighbors to a party for one or two of them, and 18% invited two or more of their neighbors to a party. 43.1 percent of the respondents say hello to five or less of their neighbors in the street. 56.9 percent do it with six or more neighbors. 42.5% of the respondents never or rarely talk to their neighbors and 57.5% of them often or sometimes do this. The analytical findings of the research also show that the more the social capital of the neighborhood among the citizens, the more they respect the rights of the neighborhood and apartment. Also, the neighborhood capital situation of the citizens has been compared and evaluated based on their personal and demographic characteristics in this research.

The COVID-19 pandemic highlighted the role of health communication in health crises, particularly performing individual preventive behaviors to cope with such situations. By applying Health Belief Model (HBM) and PEN-3 model, this study aimed to identify factors affecting performing preventive behaviors against COVID-19. Using a non-probability sampling method, this correlational online cross-sectional study conducted in 2022. The population of the study included Internet users older than 18 years old. HBM and preventive behaviors questions adopted form previous studies and PEN-3 questions developed by the researcher. 422 respondents completed the research questionnaire. SPSS version 26 was used for descriptive and inferential analysis namely as frequency, mean, standard deviation, Pearson correlation and multiple linear regression. Among six behaviors under investigation, washing hands (3.1 out of 5) and using gloves (0.9 out of 5) had the highest and lowest mean respectively. Performing preventive behaviors were positively correlated with perceptions, perceived self-efficacy, perceived severity, cues to action, age, educational level, economic status, vaccination status, and family history of the COVID-19. The present study predicted about 52% (R2: .516) of the variance of performing preventive behaviors among the studied sample. Considering this predictability of health belief model, PEN-3, demographic traits, health communication scholars and health education and promotion programs can utilize these models and constructs in health-relation intervention particularly in the face of pandemics.

Every organization must provide benefits to customers, the same benefits that create the conditions for the continuation of the organization's life. It is more possible to improve any company with the voice and protest of customers than to leave it. This article has been carried out with the aim of compiling and validating the model of communication and strategic components of customer satisfaction with the after-sales services of Isaco company. The research method is a mixed qualitative and quantitative exploratory research. First, the components of the model were extracted through semi-in-depth interviews and thematic analysis with 17 experts using the purposeful and snowball sampling method, and then using the customer survey method with a sample size of 384 people and the statistical method of modeling structural equations with the help of software. SmartPLS validation was carried out and based on the results, the overarching themes of the model in order of importance are: strategic factors, advertising factors, parts and services factors, distribution chain factors, and social capital factors of the company. The relationship between the components was positive and significant, and the model has a strong fit

In the third millennium, marketing is divided into two categories: media-based transactional marketing and cyberspace-based relationship marketing. The purpose of this study is to identify the characteristics of content marketing with a native approach. To answer the questions, the qualitative method of grounded theory and open interviews with ten experts in the field of communication and marketing were used. The research findings indicate that in marketing, the relationship of attracting, retaining and lifelong users is the main goal and users are considered as stocks and brand capital. This process, apart from using content marketing, has a strategy, planning, related to Being a brand and considering the interests and needs of users who feel entertained, enjoyed and receive useful information is not provided. At the same time, the most important feature of users is the production or change of content and viral republishing of information on social networks for or against the brand, which makes it difficult for the brand, and ultimately the content will be considered by the brand to be entertaining and enjoyable. The brand in cyberspace will provoke a sense of disgust with advertising.