فصلنامه پژوهش های ارتباطی
پیاپی 48 (زمستان 1385)

The present article deals with the role of media in the process of globalization. It, first, explains the phenomenon of cultural imperialism imposed mainly by media. Then it reminds the fact that the degree of countries’ resistance against this type of imperialism depends on their ability to produce and disseminate media productions nationwide. Finally, it assesses the capability of countries for globalization of their culture through their competing capacity in the international media markets.

The present study, inspired by John Keane model, has employed three systems of media management i.e. power-centered, service-centered, and market-centered as its theoretical framework. The article seeks to identify an appropriate model for “national medium management system.” It also enjoys the collective view of a number of Iranian professional experts and researchers working in the domain.The following is the research question: “which of the John kean’s three systems of media management, in the Iranian experts’ view, is an appropriate model for the national medium (IRIB) management system? What are its characteristics?”The result of the study is as follows: “The Iranian media experts reject market-centered media management system, take a middle course as for power-centered media management system and finally accept service-centered media management system.”

This article examines the relationship between identity and language in the process of sociability of individuals. It also shows the role of media, as a sociability factor, in forming identity of the audience.One of the manifestations of language in audio and visual media is employing “bad language” which belongs to marginal groups in society, and a medium utilizes this register in order to show the reality and establish a deeper relation between its characters and the audience. However, critics urge that employing this register might have negative effects on the audience, particularly children.

This article is based on a study carried out in IRIB Research Center in 2005 with the aim of investigating the level of violence and the manner of exposing it in Iranian TV movies and series. The results of this study are compared with those of a similar research done in the center. Of the interesting findings are the following: the extent of displaying violence has decreased by only one percent in the recent years, and those who have committed the violence had a positive role in the movie or series.

The present study aims at examining the relationship between religious media or religious programs and religiosity. After taking a look at experts’ views and ideas on religious media, and proposing some hypotheses, the article will address religiosity and its dimensions using the analysis of data provided by a field study. The results of the study show that the youth enjoy high religious awareness, however, they have little tendency towards media religious programs.

This article is based on a research carried out by the authors in 2006 in the IRIB Research Center.The study aims at examining the effect of TV exposure on the audience’s agreement or disagreement with the ideas expressed in TV (political, economic, social, sports, and religious) programs.Of the interesting findings of the study are the following:The more the level of exposure, the less audience’s agreement on the issue.The more the social and economic status of the audience, the less agreement on the issue.Data in this study were analyzed through statistical methods of T-Test, one-way variance analysis, Pearson's Correlation, and Multivariate Regression Analysis.

The present article is the summary of a report on studies carried out on computer games and their impacts on children and adolescents.The report contains two major standpoints regarding computer games and their impacts. The first notion maintains that the child’s personality traits and the environmental conditions he lives in have to do with both the extent to and the manner in which he would be impacted by the games, however, the game itself does not have any effects discretely. The second notion is that of active medium maintaining that the violence embedded in the computer games is the root of all profound and direct impacts of the games on users particularly children.