فهرست مطالب kambiz heydarzadeh

This study explains the consequences of the strategy of improving services and behavioral tendencies with the mediating role of forgiveness on the part of the customer.

The method of this research is applied in terms of purpose and survey data in terms of collection method. By using a questionnaire consisting of 40 questions adapted from the research background and based on a conceptual model, the proposed relationships and paths have been examined and hypotheses tested. Multivariate relations and structural equation were used for inferential analysis. Exploratory factor and confirmatory factor analysis were used to judge the validity and reliability of the questionnaire.

Results:

 The results showed that customer forgiveness mediates the relationship between service improvement strategies and desirable outcomes and this shows that forgiveness has a vital role in all service improvement models while poor service improvement leads to significant lost revenue.

Proper improvement strategies are efforts that lead to forgiveness on the part of the customer.

Setting up a pop-up retail meets a vast range of sales and marketing targets of FMCG businesses. This research’s main aim is to design a template for the outcomes of setting up a pop-up store in the retail industry of fast-moving consumer goods. With regard to purpose, it is an exploratory-applied study conducted through a mixed qualitative-quantitative approach; in the qualitative section, the conceptual model of the research was designed and developed with 6 categories, 42 concepts and 672 codes by relying on Glaser Foundation’s data theory and using open, axial, and theoretical coding strategies while conducting fourteen deep semi-structured interviews with some chosen managers and experts of active businesses in the fast-moving consumer goods industry as well as using the targeted judgmental sampling method to achieve the theoretical saturation point. In the quantitative section, based on the designed concepts, a questionnaire consisting of 129 sayings, compilation and statistical population; managers and experts of marketing, branding, sales, advertising, product development and communication with the customers of commercial companies of the fast-moving consumer goods industry; is conducted. Through targeted random sampling method,, 192 of which will be analyzed. To analyze the quantitative data and confirm the template, Multi-level Confirmatory Factor Analysis and One Sample T-Test through the Smart PLS software have been used to check the specified questions of the research in accordance with the conceptual model. The results of Confirmatory Factor Analysis confirm the concepts and categories detected in the format of the proposed research template.

Today, with the development of communication techniques along with the transfer of medical knowledge, a new form of tourism called medicine has been proposed, which is one of the attractive and thriving services markets in the field of tourism (Hassanzadeh et al., 1400: 141). Medical tourism is a completely new topic. This type of tourism is related to the direct intervention of medical issues and the results of such trips are expected to be basic and long-term. Today, tourism is something beyond the primary and secondary needs of human beings and has become the third human need (Zarghani and Hejazi Joshaghani, 1390, 2). A key point in medical tourism is the framework that the Internet provides to provide consumers with access to health care information. The Internet is also creating a new lifeline for healthcare providers to reach non-local markets. Commercialization is at the heart of the growth of medical tourism, which depends on the availability of web-based resources for service consumers to provide information to them and connect them to service providers and intermediaries (Lunt et al, 2012, 3). ). Due to the low cost and high profitability of medical tourism, many developing countries focus their attention on this part of the industry and plan for it. Low cost of medical and health services, history of medical medicine in Iran, as well as having capable doctors and skilled and trained medical staff in the field of treatment compared to other countries in the Middle East region is one of the competitive advantages of our country in the field of medical tourism. . In the text of the 20-year vision of the country, in the tourism sector of Iran, it is mentioned to get a suitable share of the international tourism market, but the strategies in the field of tourism to use innovative tourism participation are not specified (Financ, 2016: 140). The need to develop medical tourism in Iran is due to this issue: when medical tourists travel to a city for treatment, in addition to treatment, from various attractions such as historical sites, museums, shopping centers, etc., which They are settled in that city, they visit, so most of the tourists, in addition to treatment, also have fun and travel (Shirmohammadi et al., 1397: 14). Therefore, the main purpose of this study, which is addressed, is to identify the most important components affecting the prosperity and development of medical tourism in Kermanshah province with an emphasis on Iraqi tourists. Available for the satisfaction of Iraqi medical tourists and the overall development of health tourism in the country. In this regard, the main questions of the research are posed as follows: What are the main categories and components affecting the development of medical tourism in Kermanshah province?

This study in terms of the nature of research in the field of exploratory research; In terms of the type of applied research and in terms of research strategy, it has an inductive strategy and in terms of the nature of data is in the category of qualitative research design and the type of data theory based on the paradigm model of Strauss and Corbin (1990). Senior managers of Kermanshah University of Medical Sciences and heads of hospitals in Kermanshah province and experts in the field. No new code was extracted from the statements. Then, using content coding, the interviews were coded based on open coding, axial coding, and selective coding, and finally, a model based on the systems of Strauss and Corbin's systems was presented.

According to the type of research, the main structure of data analysis is based on the data theory of the foundation; Therefore, after extracting open source code from the interviews, axial coding is done. Based on what has been stated in the description of the axial coding components, the following theorems are obtained: Case 1: Components of privatization strategy, investment and primary resources; And marketing provide the basis for developing principles for the attraction and development of medical tourism. Case 2: The strategy of formulating the principles of attraction and development of medical tourism is the implementation of policies, strategies and measures to achieve results. Theorem 3: Underlying conditions for effective use of technology, access to information resources and understanding the environmental conditions of medical tourism, provide the context for the implementation of policies, strategies and actions. Case 4: Sanctions and political developments as intervening conditions delay the implementation of policies, strategies and actions. Case 5: Implementation of policies, strategies and measures along with contextual and interventionist conditions leading to human resource efficiency, technology development, strengthening related industries and investment growth in Kermanshah province as the consequences of attracting and developing medical tourism in Kermanshah province with a focus In the next step, in the form of selective coding, the researchers have expressed the relationship between the extractive categories using the systematic scheme of Strauss and Corbin.

The results showed that the various aspects identified in this study raise the issue that this theory is not a purely linear and prescriptive theory and in that the process of formulation and implementation occurs simultaneously. Therefore, the cooperation of the medical tourism system, and above all the government, and their consensus can achieve the desired goals. In this research, the tourism development model was explained using the foundation data theory strategy. In the causal context section, four categories were identified, including context building, privatization strategy, primary resource investment, marketing, and influential variables in advertising. The central issue has also been studied as the main element and the unbalanced development of tourism economy. In other words, all the categories listed revolve around the central category of unbalanced tourism development; That is, the administrative system of organizations in the province, which is only one-dimensional and does not care about different dimensions of other sectors of tourism, and is divided into three categories: mixed marketing principles, investor attraction policy, return on investment policy and tourism profitability.

The concept of opportunities and factors influencing the identification and exploitation of entrepreneurial opportunities is one of the central aspects of the subject matter of entrepreneurship as an interdisciplinary scientific domain. Awareness of effective factors and methods of identifying entrepreneurial opportunities as a first step in the entrepreneurial process has a decisive role in choosing profitable opportunities and avoiding failures in the entrepreneurial process. Despite studies on this subject, however, due to its impact on environmental variables and indigenous conditions, ambiguities can be identified in this regard. Considering the need of many potential entrepreneurs to identify effective factors as well as understanding how to identify and exploit opportunities, this study aims to provide a native model that meets the ecosystem conditions of Iran to identify and exploit opportunities. In order to achieve the main and the secondary goals of the research, as well as the response to the research, the mixed method research has been used. So that at the first step, the qualitative method and deep interviews tools used for the generation of the model, and in the second step, the quantitative method and questionnaire tool is used to collect information from companies active in the field of e-commerce in order to validate the model. In This research, online retail is selected as the subject of study and its achievements in these types of businesses and in the context of Iran can be analyzed.

The aim of this study was to Investigating the relationship between apology and forgiveness culture with athletes' behavioral tendencies. The method of the present study was correlation. The statistical population of the study included all athletes who used the sports services of indoor clubs in Tehran, who regularly participated in sports activities in these spaces, the exact number of these people was unknown. According to the formula of Cochran's sample size in the uncertain conditions of the statistical population and also the high distribution of the statistical population in urban areas of Tehran, 450 people were selected as the research sample. In order to analyze the research data, structural equation test was used in SPSS and PLS software. The results of the present study showed that there is a significant relationship between the culture of apology and behavioral tendencies of athletes. The results also showed that there is a significant relationship between forgiveness culture and athletes' behavioral tendencies. Therefore, in order to develop and improve the behavioral tendencies of athletes, it is necessary to properly improve the culture of apology and forgiveness.

In recent years, a significant factor for success of service industry is the rate of meeting customers’ expectation and after service recovery satisfaction especially in banking system. The aim of this study is to fill the existing gaps in the marketing literature by providing a comprehensive model to examine the impacts of perceived justice on secondary satisfaction through the mediating role of positive and negative emotions. Further, this study is an attempt to explore the factors which have effects on post recovery satisfaction based on the perceived justice theory in Iranian banking system. The total numbers of respondents were 384 customers of bank who had experienced at least one time service failure. The hypotheses of this research were tested and analyzed by structural equation modeling and LISREL and PLS software. The findings suggest that the increase of distributive justice, procedural justice and interactional justice enhances post-recovery satisfaction as well as increases positive emotions and decreases negative ones. In addition, as well as positive emotions raises, the secondary satisfaction will grow while increase of negative emotions will result in reduction of secondary satisfaction.

The purpose of this study is to present a model of the effective factors of the content of a printed advertisement message based on the phenomenological approach. In this research, the phenomenological method has been used. In this study, employees of the I-Soda Company were interviewed as interviewees, with an interview with 4 people, theoretical saturation. To confirm the reliability of the study, raw data was presented to compare the construction of the theory with raw data. Audit techniques have also been used and the angle method has been used to assess validity. The results of the extraction of concepts, categories and themes from four interviews with managers and chocolate industry activists have led to identifying the variables (themes) and the components of each variable from the viewpoint of the activists and industry managers. Also, given that all the interviewees are among the activists in the company, they will be more reliant on the results obtained from interviewing the subjects. 9 The determinant component of the content (content) of the message is the following: Advertising attitudes, Brand Attitudes, Attitudes toward the Manufacturing Industry, Attitudes toward the Market, Attitudes towards Packaging, Attitudes towards Imports, Attitudes towards Exports, Attitudes to Shopping , Attitude towards consumption.

The aim of this study was to designing a model for total branding in organizations which hold non-academic educational events. To achieve the research goal, the mixed method research was used which consists of two qualitative and quantitative parts. In the qualitative section of the research, an interviewing tool was used and and qualitative data was gatherd by interwing from educational experts. Then, using Grounded theory, the data was analyzed. Total branding model in the Non-Academic Educational Events including specific factors (competence, originality, professionalism, event advantage, total services, strategic attitude and knowledge workers) general effective factors (marketing, communications, hardware and software, financial resources and sponsors) background conditions (social conditions, economic conditions, political conditions, new technologies) Intervener factors (sanctions, unexpected events, permits) and consequences (satisfaction, survival, success, supremacy and social support) based on the main phenomenon of comprehensive branding and personal dimensions, the product and branding company. Then, this model was tested using the structural equation model. 407 from managers, assistant director and experts from companies and non-university training institutes participated in the research. Using the structural equation model, the relationships between the model variables were analyzed and evaluated and the results were reported.results of fit indices indicated that the research data have a suitable fitness model with the factor structure

Research a consumer response to price discrimination Check the base effects of discrimination and inequality on the consumer's reaction. This experimental study was designed to investigate. In this study, both state variable inequalities Discrimination on the basis of four levels have been manipulated variable. The study was conducted on restaurants. 342 students were selected for study. Finally, the hypotheses examined and the results were the results showed that consumers generally excluded from price advantages are less likely to use this type of pricing in some cases the cause discontent.

Impulse buying is an important aspect of consumer behavior and a vital concept in the market. Immediately after an increasein the consumer s income and purchasing power, impulse buying increase and becomes a dominate phenomenon in consumerbehavior.The purpose of this study is estimating the effects of individual factors including (excitement and self-esteem) and newproducts knowledge on impulse buying behavior. During this research also it is analyzed the effects of two variables (wordof-mouth and social norms) on new products knowledge. The present research has been studied on shopping center, thedesign is scaled-descriptive and sampling is simple random.Regarding to this, 307 questionnaires was collected and used from structural equation models for statistical analysis andexamine the hypothesis. Finally, result shows that excitement and self-esteem had not any effect on impulse buying behavior.But knowledge had direct effect on impulse buying intention. The word-of-mouth had also direct effect on new productsknowledge, but social norms had not any effect on new products knowledge.