جستجوی مقالات مرتبط با کلیدواژه « کیفیت رویداد » در نشریات گروه « تربیت بدنی »

The overall purpose of this study was to determine the relationship between event quality, event satisfaction and loyalty to the event in sports spectators. The present study was a descriptive correlational study. The statistical population of this study consisted of all spectators of sports competitions in Tehran province, which due to the uncertainty of their number, according to Morgan table for an unlimited statistical population, the sample size was 384 people and was considered as a simple random. In this study, event quality questionnaire, event satisfaction questionnaire and event loyalty questionnaire were used. Descriptive statistics, Kolmogorov-Smirnov test, confirmatory factor analysis, Pearson correlation coefficient and stepwise regression were used to analyze the data. The results showed that between the quality of the event (r = 0.426, p = 0.001), the quality of the physical environment (r = 0.240, p = 0.001), the quality of the interaction (r = 0.185, p = 0.001), The quality of the result (r = 0.550, p = 0.001) has a significant positive relationship with the satisfaction of the event in the spectators of sports competitions in Tehran province. Also, between the quality of the event (r = 0.331, p = 0.001), the quality of the physical environment (r = 0.240, p = 0.001), the quality of the interaction And the quality of the result (r = 0.236, p = 0.001) has a significant positive relationship with loyalty to the event in the spectators of sports competitions in Tehran province. In addition, the quality of the outcome was a significant predictor of event satisfaction, and the quality of the interaction and the quality of the outcome were significant predictors of loyalty to the event.

The purpose of this study was to identify and prioritize the factors quality ,management and planning which are Effective ,of branding sports event in Iran. Combination of research methods and quantitative - qualitative. In the qualitative interviews and quantitative AHP questionnaire was used to collect data. Research community were experts and elites of sports management, sports events and sports marketing who using theoretical and Snowball sampling, 11 individuals were selected. The results showed, Effective ingredients in order of importance to Management and planning included: Design Master Plan, resources, and communications and networking event manager and ,Effective ingredients in order of importance to the quality of the event included: Perceived amenities, ICT, Enter the stage of industrialization Sports, Not perceptions of service quality (intangible). Event Organisations and managers can utilize effective management and quality components are the benefits of branding event, such as an increase in interest and media sponsors, ticket sales are able to enjoy the event, and many others.

Present research aims at designing the pattern of effect of the event quality, relationship marketing and relationship quality on the spectator loyalty in Iran women's volleyball league.
This is a descriptive survey. The statistical population was all the spectators of U-15 age group in the 13th period of super league and Iran women's volleyball first division in 2014. The 306 persons were selected randomly as the research sample. Research instrument was a standard questionnaire that the validity and reliability were verified. It was followed by the distribution of questionnaires among the sample. In order to analyze the research data to present the structural equation model, AMOS21 and SPSS22 software were used.
The results indicated that event quality affected spectator's loyalty indirectly (0.22) mediated by relationship marketing and relationship quality. Moreover, the relationship marketing improved the relationship quality by 0.55.
Understanding the spectator's needs is one of the essential factors for the success of any sport organization. Therefore, women's volleyball leagues and clubs should try to satisfy the spectators by providing appropriate facilities using modern marketing techniques.

The purpose of the present research work was investigate and designed a relationship quality model for human capital in Iranian women's volleyball.
This study was descriptive survey. The statistical population of this research work consists of all the athletes, coaches, and referees in the super-league of Iranian women's volleyball in 2014. Also the statistical sample included 112 persons with an equal statistical population. The research tool used was a standard questionnaire, which was distributed among the individuals after their content, face validity, and stability were approved. To analyze the research data obtained, used descriptive statistics (frequency and percentage) and inferential statistics (multicollinearity test) by SPSS v.23 and to study multivariate normality by Mardya index and structural equation modeling by AMOS v.24.
Results of the structural equation model demonstrated that the event quality was influential, directly ( = β 0.26) and indirectly (by social bond) ( = β 0.55), on trust, the total influence on it being = β 0.81. Moreover, the event quality increased satisfaction by 87%.
Based on the relatively high influence of the event quality on satisfaction through social bond, therefore suggested, in line with the sport's development general objective, focusing on the event quality and social bond dimensions to the trust and satisfaction of sport's human capital the maximum effort from the women's volleyball of the relevant authorities.

The aim of this study was to investigate the role of event quality, service quality and team identification in the satisfaction of football spectators. Research method of this study was correlation, survey and field. The population of this study consisted of all spectators of Esteghlal-Persepolis derby in football premier league of Iran. Since the population size of the study was over than 70000 people, based on Morgan scale the sample size was determined as 353 individuals (age>18 yr) by stratified random sampling method. To collect the data, four questionnaires of event quality of Zhang et al. (1997), service quality of Wakefield et al. (1996), team identification of Trail and James (2001) and satisfaction of Oliver (1980) were used. Face and content validity of the questionnaires was determined by eight sport management professors and their reliability by Cronbach’s alpha coefficient (0.72, 0.77, 0.96, 0.76 respectively). To analyze data, Pearson correlation coefficient and regression was used. Results showed a positive and significant relationship between research variables and satisfaction (p<0.01). Furthermore regression result showed that team identification was a stronger predictor of spectators’ satisfaction. Considering strategies to increase the attendance of spectators through increasing their positive experiences, club managers and authorities of football premier league organization can consider activities in their long-term plans. Furthermore, they should pay more attention to the team identification as the most important factor of spectators’ satisfaction.