export commitment

In today’s turbulent and competitive world, the survival and expansion of companies depends on their success in international markets. Considering the recent development of the pharmaceutical industry in the country on the one hand, and the importance of non-oil exports for economic growth on the other hand, the present study aims to investigate the impact of internal social capital, export commitment and experience on international performance with the mediating role of international learning and alignment in the pharmaceutical sector was done. The research is applied in terms of purpose and descriptive-survey in terms of method. The statistical population of the research included all the managers and experts of the pharmaceutical companies active in export, and the minimum sample size was determined by Kline (2005) method, 200 people and selected by simple random sampling method. The research data collection tool was a standard questionnaire. Finally, 378 complete questionnaires were collected from 30 pharmaceutical companies active in export. The findings of structural equation modeling with SmartPLS software showed that internal social capital has no significant effect on international performance. In the following, it was found that export commitment has an effect on international performance through the mediating role of international learning and alignment. Also, the effect of export experience on international performance was confirmed through the mediating role of international learning and alignment. Therefore, it is necessary for pharmaceutical industry managers to improve performance in international markets by emphasizing the value of internal resources, developing new knowledge about international markets, and developing international activities in coordination with the goals and mission of the company.

With increasing competition in the field of marketing, exports and the efforts of export companies to capture the market is constantly changing, identifying the factors that affect export performance increases the benefits of export companies. Therefore, the purpose of this study is to investigate the effect of effective organizational factors (market-oriented, competitor-centered, customer-centric and quality of relationships) on export performance mediated by companies' export commitment. The research is descriptive-causal in terms of method. The research community is 80 active export companies in Khorramshahr. Census method and standard questionnaires were used to collect data. The validity of the questionnaire was confirmed by content method and convergent and divergent validity and the reliability of the questionnaire was based on Cronbach's alpha and composite reliability. The test of research hypotheses is based on structural equation modeling. The results of data analysis indicate the confirmation of the relationship and correlation between the three factors of market-oriented, customer-oriented and competitor-oriented with export performance and non-confirmation of the quality of relationships on export performance. Also, the mediating role of organizational commitment in the relationship between 4 internal factors on export performance in relationships (except the relationship between relationship quality and performance) was confirmed.

Export performance is one of the concepts highly stressed in the literature of international marketing. The aim of this paper is to identify the influence of firm behavior (number of markets، export commitment and Price adaptation) on export performance. The methodology of this study is quantitative، using survey research، with a sample of 37 export companies. Questionnaire was used for gathering data. The reliability and validity of this tool was confirmed. To test the hypothesis of the study، Structural Equation Modeling (SEM) and Smart PLS software were used. The results show that firms with high commitment are more willing to adapt their export pricing. These firms also perform better in foreign markets. Moreover، the results also indicate that adapting export pricing has a negative impact on export performance.