Simultaneous Technology Selection for Buyer and Supplier by Using Goal Programming Model

Selecting of the most appropriate technology among the available technology options is one the most important decisions that is made in the firm. Also, it is very important for the buyer and the supplier to be corresponding in selecting the most appropriate technology which is compatible with the needs of customer. Based on these issues, in this paper with regard to the role of buyer - supplier relationship in technology selection phase, attempt has been made to propose a goal programming model for the situation that as a result of some change in customer request, both buyer and supplier have to select and implement new technology. In this model, we try to achieve three goals in three priorities and through these goals, the firms’ requirements and limitations are considered and also the importance of similarities in main functions of tow technologies is emphasized. Finally, through selecting two corresponding technologies with similar functioning, the model prevents wrong investment in options which may create unused capacities.