The Performance Evaluation of Chain Stores

Today, Performance Evaluation is an important factor in any organizations. With regards to importance of service sector like chain stores and it’s relation to economic growth of many countries, performance evaluation of these stores is very important. The objective followed in this study is the performance evaluation of ETKA’s chain stores to identify their efficiency contents and render optimization solutions for inefficient units to catch up high level of efficiency. Widespread utilizing Data Envelopment Analysisis a strong evidence.The results of this research after running a CCR Input-Oriented model as a proposal model and identify. The efficiency mark of every unit illustrate that 68 percent of the stores are efficient and 32 percent inefficient. For the purpose of accomplishment of objective from evaluation of units’ efficiency which is the very establishment of a mechanism for attaining the stores unit to a high level of efficiency, the establishment of figurative units is proposed. For doing such action one can take action toward establishment of reference sets, and the portion of each decision making units in establishment of figurative units are the very responses to Input-Oriented CCR model (j). On this basis, one can, along with the objectives of this paper, decrease excess resources of inefficient units for forcing them to efficient limit using the logic of reference sets as a result of which the general efficiency of total DMUs is increased.