The Autonomy of Media Industry and Advertising

The present article deals with the question of whether advertising and media technology have a power beyond reason or power of human will and if they have some sort of manner of their own? Does technology serve human purposes or advertising media will determine the goals and objectives? In summary and technical words are the technology، media and advertising autonomous? To answer this question، the content and the views of Heidegger''s arguments (M. Heidegger) and Borgmann (A. Borgmann) and Ellul (J. Ellul)، the general philosophy on technology has been introduced، in particular in the field of technology and advertising industry review will be cleared and finally ends with a critical assessment of the perspective of technological autonomy enthusiasts.