Survey of Customer's Satisfaction From Private and Public Body Building Clubs In Gorgan

The purpose of this study was to determine customers’ satisfaction in private and public body building clubs in Gorgan. Survival of sport organizations in today’s competitive world depends on their customer’s satisfaction. Measuring customer satisfaction is very important as a determinant of successful organizations that are associated with customers. This study was causes-comparison. For collecting data were used from questionnaires that its validity was confirmed and reliability by the Cronbach's alpha were determined 91/56. The statistical society included customers of private and public body building clubs in Gorgan that at least 6 months had sport background. A total of 390 sample, 175 men and 215 women were selected with random sampling. In descriptive statistics used from percentage, frequency, mean and standard deviation for analyzing data. Chi-square test, t-test, mann-whitney U test and ANOVA and Kendall correlation coefficient were used to determine differences between groups (α=0.05). The results of this study indicated that there was significant difference between the overall customer satisfaction in private and public body building clubs (p=0.001), And also significant difference existed between the customer satisfaction from equipment, fee, accessibility factors and staff quality, (p=0.001), (p=0.001), (p=0.03). So that regarding these factors customer satisfaction in private body building clubs was higher than public body building clubs. But no significant difference observed between customer satisfaction from health and social and training programs factor in private and public body building clubs. Also no significant difference in satisfaction factors between men and women was observed (p=0.001). men’s purpose and motivation to participate in the club were fitness(30.9%) and champion(21.1%) but the woman’s goal of participating in clubs was health(74%), weight management(74%), peace building(42.8%) and socialization(27.9%) and the differences was statistically significant.