The Comparison of Service Quality and Customer Satisfaction in Male and Female Customers of Shahrood Private Sport Clubs

The purpose of this study was comparing customer satisfaction and service quality among men and women, in private sport clubs of Shahro od city. The population evaluated in this study, the 1500 club gym and private customers that city shahrood than 330 people as customers sample randomly selected. Data collection tool in this study and the questionnaire has six subscales. Its validity by experts in this field study and test its validity by Cronbach's alpha 0/75 and 0/73 respectively. Study findings showed that between the mean rank in the operating environment and operating equipment and physical access to the service men and women there is no significant difference. Other variables in the behavior of employees, employee reliability and training programs between the average price ranking men and women that there are significant differences. This means that women score higher items have reported these variables, so the club managers to increase female customers should pay special attention to four factors employee behavior, reliability, staff, training programs, and price.