Nature and Application of Soft Power in the Government of Imam Ali (PBUH)

The “soft power” is meant the ability of attraction and to shape the preference of others in line with appealing interests and objectives of the governments and players and is considered as new concept in the field of social and political studies. In their national and international arena, the governments have to use some aspects of soft power through generation of compassion, beauty and glory. In non-religious governments, the soft power is mainly defined within the framework of creation of attraction and based on “interest”. Yet, in the government of Imam Ali (PBUH), the soft power is defined in line with “Attraction and Repulsion” and based on the notion of “Right and Wrong”. Such issue has caused that attraction and repulsion in the rule of Imam Ali (PBUH) is considered “inherent”. The government of Imam Ali (PBUH) with adopting a policy based on the logic of “Attraction and Repulsion” is of successful and unmatched government in all-time history which is served components of soft power within the framework of categories such as justice, freedom, human dignity and political morality in line with ultimate human education. Success of such a model of application of soft power had led Shiites to try in line with materialization of objectives of such a model after elapse of fourteen centuries.