Domestication of European Foundation for Quality Management Model (EFQM) for National Media

The present paper is a rework of EFQM and its application to National Media (IRIB). Delphi method, i.e. asking elites’ viewpoints, forms the basis of this research. First, the level of acceptability of certain factors of EFQM for National Media Performance Assessment are examined, and then, a guideline for Performance assessment of IRIB’s different production and broadcasting divisions is developed and finally, a domesticated model for National Media is proposed.Some of the research findings are: key values of EFQM are currently more conclusive that IRIB key values; in the view of IRIB managers, respecting staff is the most significant organizational value, expansion of partnerships is the least important organizational value, and the Leader’s criteria are the most important pillars for the organizational improvement of National Media.