Applying the Theory of Framing in Explaining News Impacts (Concepts and Research)

Today, media organizations function as the nervous system of the society and any positive or negative news could potentially add up to fears or hopes of audience and social actors. The present paper aims to examine the Theory of Framing in media news. In fact, framing in communications implies selection of certain aspects of a reality and highlighting it in a communicative text. Carried out through a documentary methodology, the study focuses on quadruple process model of framing, frame setting, effects of individual-level framing and creating a link between individual frameworks and media frameworks. In reality, categorizing frames into general and specific could also facilitate the comparison between data gained from different studies implemented on framing. Despite ambiguities existing in the Theory of Framing, it covers a wide range of qualitative and quantitative studies.