Designing a model for factors affecting the process of capital Assests purchase

Stock Exchange Market as a capital market works by outfit of private saving and allocating that to productive and industrial investments and recognizing effective factors on investment in stock exchange market can be regard as a start point in attracting public corporation. Hereon the individual investors and attracting their capitals are very important because of their effect on economic variables such as investment rate، volume of existing cash in the society and inflation rate. Therefore، financial and economic policy makers should have sufficient recognition of their behaviors in order to attract this social group''s capitals and help them in adopting correct decision in capital market. This research tries to find an answer for the question of how individual investors in regional Isfahan Stock Exchange Market decide regarding buying the stock and which factors are effective in their decision making process. Results confirm that at error rate of 0. 05، openness to new experiences and informational efficiency of the companies which are exchange member are effective on return maximizing policy، the exchange significance in family economy and informational are efficiency of the companies which are exchange member effective on technical inclination، perceived economic risks is effective on performance evolution criteria diversification and openness to new experiences and informational efficiency of the companies which are exchange member are effective on perceived performance evolution.