Consumer Nationalism Relation with Conspicuous Consumption, Cultural Openness and Perceived Economic Threat in Assessment of Domestic and Foreign Goods

Consumer Nationalism as a priority to domestic products based on nationalist sentiments has been the subject of many investigations in recent years. In this regard، according to Krejcie & Morgan chart، 278 cases among 965 undergraduate physical education students of some Tehran and Karaj universities were selected as a research samples. The measuring tools have been CETSCALE of Shimp & Sharma (1987) and questionnaire of Hoseinzade (1386) with reliability 0. 841. For data analysis، descriptive statistics and inferential statistics including Spearman coorelation and Mann-Whitney test in SPSS were use with Pstudents were below average. Also there wasn’t relation between nationalism and conspicuous consumption، whereas there was a negative relation between cultural openness and consumer nationalism among students. Moreover، results of Mann-Whitney test imply that girls are more nationalist than boys and they have more than conspicuous consumption. Finally، students with less consumer nationalism had lower assessment of Iranian products.