Analysis of Foreign Tourism Market of Iran (case study: Tehran, Shiraz and Isfahan)

The main purpose of this article is analysis of foreign market of tourism in Tehran, Shiraz and Isfahan. First of all, theoretical aspects are studied by documentary method. Then practical aspects are determined and finally a suitable theoretical and conceptual framework is presented and research's concepts are turned to hypothesis by means of operational definitions. 130 foreign tourists of Tehran, Shiraz and Isfahan are selected as a research sample in spring of 1390. Descriptive statistics and analytical statistic method and one-sample t-test are used in analyzing of data. The results show: the main motivation of foreign tourist to journey in Iran, first of all is cultural and social and personal motivations are the second, totally they are so satisfied to journey in Iran and like to come back again.