The Function of IRIB in Increasing/ Decreasing the Social Capital and Presentation of a Desirable Pattern

In this paper, we research the power of media affected their audiences, the function of IRIB in increasing/ decreasing the social capital, and also the presentation of a desirable pattern. Based on preceding researches in audiences’ social capital, television has effected on decreasing the social capital. The methodology used in this paper was survey study and the statistical population was 400 persons among over 15 years old people living in 22 districts of Tehran in winter 1389. The results analyzed by the statistical methods Chi-Square test, F test, multivariable regression, and path analysis. The most findings are composed of: structural conditions of society and its demographic characteristics affect on the influence of media. Media can have exclusive informational functions; however, their functions are affected by structural conditions of society.