Identification of Affective Factors on Marketing Extension of Labeled Eggs

The purpose of this research was to identify factors affecting the marketing extension of labeled eggs. This was an applied type research and non experimental/correlation methods were used. The statistical population of this research included 70 experts in Association of Labeled Eggs. Validity of the questionnaire was confirmed by a panel of experts and its reliability measured by using Cronbach alpha coefficient (0/76). The results of multiple regression analysis indicated that social, marketing, policy, and economic factors explained about 79 percent of marketing extension of labeled eggs.