The role of traditional and virtual dimensions of banks in their e-banking

Today، the world is in its ultra-technologic era that most of the businesses are moving towards being electronic. Banking industry is one of the pioneers in this arena. Accordingly، one of the banking success requirements is the customers’ trust towards the electronic banking. The aim of this study is to investigate the traditional and virtual dimensions of electronic banking to create trust in customers. The traditional dimensions in this study include the size and reputation of the bank and the virtual dimensions include the website features of the bank (received safety about the website، considering the privacy limits، usefulness، and the ease of using). In order to investigate the presented model in this research the structural equations have been applied. The obtained results have showed that there is not a significant relationship between the electronic banking traditional dimensions and the customers’ trust، while the website features have had positive significant effect on creating the trust towards the electronic banking.