Factors Influencing the Adoption of Cooperation and Team Work In Boyer-Ahmad County: An Extending Model Of Theory Of Reasoned Action (TRA) And Theory Of Planned Behavior (TPB)

Despite cooperatives are the highest manifestations of democracy, there are a few interests towards cooperation and team work in our country. Thus, investigating the reasons beyond this and the extent by which why cooperation and team works are not welcomed by our people is really necessary. Study of factors influencing adoption of cooperation and team works, will help planners and policy makers to identify facilitators and barriers of cooperation and team works formation. So, a survey research method was used in this study to investigate factor influencing cooperation and team work based on a causal model. Data were collected using a pre designed questionnaire among a research sample consisted of 486 residents of Boyer-Ahmad County that were selected via stratified random sampling technique. After verifying validity and reliability of the questionnaire, either factors influence the supposed behavior or the effects of factors on each other were analyzed using path analysis technique. The findings showed that there is a causal and statistically significant relationship between predictor factors i.e. attitude towards cooperation, subjective norms, perceived behavioral control and usefulness in one hand and adoption intention as response variables in the other hand. Furthermore, to ensure the accuracy of the models, the fit nesses of them were tested by AMOS software. Findings of this stage showed that the proposed model adequately fits collected data and also the model fits with research population’s real situation.